Welcome to another exciting episode of Podcasting Smarter!  In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement. 

Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist.

Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience. 

"The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch

Are you ready to take your podcast to the next level? Don't miss out on these game-changing podcasting insights.

Here are the main takeaways of today's episode:

Master the art of decoding podcast analytics to unlock your show's full potential.

Retain and captivate your podcast audience with proven engagement strategies.

Uncover the hidden power of understanding download sources for your podcast's growth.

Dive deep into analyzing your podcast episodes to elevate your content game.

Harness the impact of releasing your podcast episodes at the optimal time of day.

The key moments in this episode are:

00:03:07 - Key Podcast Analytics

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=IOuAzgy24c4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Welcome to another exciting episode of Podcasting Smarter!  In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business."

Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach.

"Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Marketing Institute

Mike Kaput is a recognized authority in the realms of AI and content marketing. His proficiency lies in identifying high-value AI use cases for podcasting and selecting optimal tools for effective podcast marketing. With a specific focus on integrating AI into podcast production and addressing associated challenges, Mike provides valuable insights tailored to podcasters seeking to enhance content creation efficiency while upholding a human touch. His extensive knowledge and practical approach position him as a key resource for those looking to leverage AI in the podcasting sphere.

We also explore the future of AI in podcast marketing, including the emerging concept of AI agents and their potential to perform complex, multi-step tasks. Whether you're a seasoned podcaster or just starting out, this episode offers a glimpse into the exciting possibilities that AI brings to the table.

Don't miss this enlightening conversation that could transform the way you approach podcasting.

Tune in to discover how AI can help you save time, increase efficiency, and grow your audience.

Here are the main takeaways of today's episode:

Discover how AI can revolutionize your podcast production process.

Uncover the most impactful ways AI can elevate your podcasting efforts.

Harness the power of AI tools to supercharge your podcast marketing strategies.

Explore how AI assistants can streamline and enhance your podcast content creation.

Master strategies to overcome challenges and maximize the potential of AI in podcasting.

The key moments in this episode are:

00:00:29 - Integrating AI into Podcast Marketing

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast.

We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy.

"Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that, we each have anything taking away from that is ruining the product that you're supposed to be using it for." - Mike Kaput, AI Marketing Institute

Mike Kaput is a seasoned expert in AI-powered content strategies and audience growth for podcasts. With a wealth of experience in leveraging AI tools for optimizing production, Mike has been at the forefront of preventing podcast burnout and enhancing sustained audience engagement. His insights on cognitive bandwidth in content creation and the benefits of a podcast-first content strategy have proven invaluable for podcasters seeking to push the boundaries of their creative and strategic approaches. Through his work, Mike has consistently demonstrated a deep understanding of the evolving podcast landscape, making him a trusted source of knowledge and inspiration for content creators and marketers alike.

Our discussion today emphasizes the importance of cognitive bandwidth and attention management, advocating for a podcast-first content strategy. This approach not only prevents pod fade and burnout but also maintains the excitement and uniqueness that keep audiences engaged.

Tune in to discover how AI can revolutionize your podcasting process, making it more manageable, sustainable, and successful.

Here are the main takeaways of today's episode:

Discover how and which AI tools can revolutionize your podcast production process.

Learn effective strategies for rapidly expanding your podcast audience.

Uncover how AI can help prevent burnout and enhance the quality of your podcast.

Explore the significant benefits of implementing a podcast-first content strategy.

Master the art of managing cognitive bandwidth for more impactful content creation.

The key moments in this episode are:

00:05:21 - Podcasting Process

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Welcome to Podcasting Smarter, in this first replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we dive deep into the world of AI and explore the exciting ways AI can transform your podcast marketing strategies.

Unleash the full potential of your podcast with AI tools that will revolutionize your content creation process. What if I told you that AI can transcribe, edit, and even optimize your podcast, saving you time and increasing its success? Stay tuned as we uncover the unexpected ways AI is transforming the podcasting industry, and how you can harness its power to take your podcast to new heights. Are you ready to discover the game-changing AI tools that will elevate your podcasting experience? Let's dive in and explore the future of podcasting with AI.

"AI has really helped us dramatically streamline so many different parts of the process. It gives us the ability to augment ourselves with tools and skills that we just did not have easily two, three years ago." - Mike Kaput, AI Marketing Institute

Mike Kaput, the Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI Marketing and the Future of Business," is a leading voice in the realm of AI and marketing. As the co-host of the Artificial Intelligence Show podcast, Mike shares his expertise on the innovative use of AI in podcast marketing and content creation. With his extensive knowledge and experience, Mike provides valuable insights into leveraging AI tools to enhance podcast success and production efficiency. His expertise makes him a trusted source for understanding the evolving landscape of AI in the podcasting industry.

Mike shares invaluable insights on how AI tools like Descript, ChatGPT, Claude, Google Gemini, and others can help podcasters streamline their workflow, enhance audio and video quality, and even improve content creation and research. Whether you're an independent podcaster or part of a larger organization, this episode offers practical tips and tools to elevate your podcasting game.

Tune in to learn how AI can save you time, increase your productivity, and help you connect more deeply with your audience. Don't miss out on this fascinating discussion about the future of podcasting in the age of AI!

Here are the main takeaways of today's episode:

Discover the power of AI tools for supercharging your podcast marketing strategy.

Unleash the potential of Descript for seamless and efficient podcast editing.

Harness the potential of AI to elevate the success of your podcast to new heights.

Explore the world of AI-powered podcast content creation and revolutionize your production process.

Dive into the future of AI in the podcasting industry and stay ahead of the curve.

The key moments in this episode are:

00:01:27 - Using AI to Market Your Podcast

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Welcome to this episode of Podcasting Smarter where we speak with Debbie West, Senior Account Director at Audere and delve into the significance of internal podcasting for corporate and internal communications.

Discover why internal podcasting is gaining traction in the workplace and how it can complement traditional communication methods. Debbie shares insightful success stories and practical strategies for launching and maintaining an engaging internal podcast. Learn about the essential factors to consider, from strategy and content creation to measuring effectiveness and ensuring employee engagement.

"Podcasting is becoming increasingly important for internal communications within organizations. As more people outside are used to consuming information via a podcast, they're more and more expecting that from their employer also." - Debbie West

Whether you're contemplating starting an internal podcast or looking to enhance your existing one, this episode offers valuable tips and best practices to help you leverage podcasting for better internal communication and employee connection.

In this episode, you'll learn how to:

Discover the untapped potential of internal podcasting to boost employee engagement and communication.

Learn the key steps to successfully implement an internal podcast for your company's communication strategy.

Uncover effective strategies for captivating and involving employees through the power of podcasting.

Explore how to measure the impact and effectiveness of internal podcasts on employee engagement and communication.

Gain insights into the future trends and advancements of podcasting as a powerful tool in internal communications.

The key moments in this episode are:

00:03:07 - Benefits of Internal Podcasting

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools,", we dive deep into Podbean's analytics tools and network plans. Learn how Podbean's IAB-compliant analytics can provide valuable audience insights, helping you understand your podcast's performance with customizable date ranges, user interaction statistics, and geographical breakdowns.

Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain.

"There's so many things you can do with that data, and it really helps you build your strategy where, I mean, we know we love to nerd out on all things podcasting here." - John Kiernan, Dir. of Content

We also explore the advanced features of Podbean's network plans, perfect for those managing multiple shows. Discover the benefits of having multiple admins, a professional network page, and a dedicated account manager. Whether you're a seasoned podcaster or just starting, this episode provides essential tips for leveraging analytics and maximizing your podcast's growth potential.

Join us for an informative session packed with strategies to enhance your podcasting journey. Happy podcasting!

Here are the main takeaways of today's episode:

Mastering Podbean's advanced analytics to uncover insightful data for optimizing your podcast performance.

Leveraging the power of Podbean's network plan to broaden your podcast's reach and visibility.

Enhancing audience engagement with valuable insights on understanding and connecting with your podcast listeners.

Crafting podcast content that's tailored to specific directories, maximizing discoverability and reach.

Implementing proven strategies to organically grow your podcast audience and explore monetization opportunities.

The key moments in this episode are:

00:00:28 - IAB Compliant Analytics

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we dive into the vast array of features available on Podbean to help you elevate your podcasting game.

Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain.

"Having that video as well is so complimentary, I think, to the traditional audio podcast.." - John Kiernan, Dir. of Content

We also explore the exciting world of video podcasting. Find out how Podbean hosts video content, the benefits of the Unlimited Plus plan, and tips for managing video and audio RSS feeds. Whether you're looking to add a visual component to your podcast or host instructional videos, this episode covers all you need to know.

Join us for an informative session packed with best practices and helpful tips to keep your podcast growing.

Here are the main takeaways of today's episode:

Optimize your podcast website for mobile to enhance user experience and reach a wider audience on-the-go.

Choose the right podcast hosting plan for seamless integration and smooth management of your podcast episodes.

Integrate video into your podcast strategy to captivate your audience with engaging visual content.

Create effective podcast website pages to attract and retain more listeners with a compelling online presence.

Explore the benefits of Podbean's unlimited plus plan for maximizing your podcast's potential and growing your audience.

The key moments in this episode are:

00:00:28 - Understanding Podbean's Features

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

In this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we'll dive into the latest monetization strategies to help you grow your podcast. Learn about the Apple Podcast subscription integration, which allows you to monetize exclusive content directly from your Podbean dashboard. We'll also cover the benefits of the patron program, enabling your super fans to support you with monthly donations in exchange for exclusive content.

"You have to get rid of the fear of hearing no. So the only way that you can get people to support your show, get people to donate to your show, is just by asking them." - John Kiernan, Dir. of Content

We also explore the PodAds platform, where you can insert your own ads into your episodes, promoting your offers, courses, and more. Whether you're a yoga instructor, a coach, or an entrepreneur, this episode provides valuable insights into building a sustainable podcasting business. Join us as we guide you through the tools and strategies to take your podcast to the next level.

Here are the main takeaways of today's episode:

Discover the untapped benefits of the Apple Podcasts subscription model that can elevate your podcasting income.

Unlock the potential of monetizing your podcasts with ad-free content and see a substantial increase in your revenue streams.

Maximize your podcasting revenue by leveraging the Podbean patron program designed to support and reward podcasters.

Learn effective strategies for engaging your podcast listeners to gain their support and grow your podcasting income.

Explore the powerful tools and features of Podbean for podcast monetization, propelling your podcasting income to new heights.

The key moments in this episode are:

00:00:27 - Monetization with Apple Podcast Subscription

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all.

Norma Jean Belenky, the Head of Events at Podbean, hosts this virtual event with Podcast Specialist Roni Gosch and Director of Content, John Kiernan where we have a lively discussion on the tools that Podbean has built into the platform with our different plans.  

Learn about Podbean's unlimited audio plan, unlimited storage, unmetered bandwidth, and the benefits of having a professional podcast website. Discover how to utilize Podbean's monetization tools, including dynamic ad insertion (DAI) and the ads marketplace, to grow and monetize your podcast effectively.

"And you can also list your podcast (on the ads marketplace.) You can say, hey, you know, I'm getting a few thousand downloads a month, 10,000 downloads a month, however many you're getting. And you can list your, your podcast on the ads marketplace. It's really easy. " - Norma Jean Belenky, Head of Events

Whether you're a seasoned podcaster or just starting, this episode provides valuable insights and practical tips to help you maximize your podcast's potential.

Here are the main takeaways of today's episode:

Learn about Podbean's premium tools to elevate your podcasting game.

Monetize your podcast and turn your passion into profit.

Master the art of podcasting smarter with live stream sessions.

Implement dynamic ad insertion for a more engaging podcast experience.

Create successful podcast ad campaigns to maximize your revenue potential.

The key moments in this episode are:

00:00:30 - Unlocking Podbean's Premium Tools

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers.

Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine. 

"The measure of success for 200 voices is the number of people who stop you or go, I heard that. What an incredible story. Or I listened to this person. I never knew that about them." - Dan Holland, Adventurous Audio

This episode also features the heartwarming story of Doug Grant, a volunteer whose family has served the RNLI for over 124 years, highlighting multi-generational volunteerism and the strong bond created during their time of shared service. Throughout the episode, you are given an in-depth view into the RNLI’s history, it's symbol of hope and resilience, and the core human values it embodies.

Tune in for a narrative that transcends ordinary storytelling and lays bare the emotional core of human experience, setting an example of compassion and dedication to community service.

Here are the main takeaways of today's episode:

Discover the captivating story of RNLI's 200th anniversary celebration and the impact of their lifesaving work.

Master the art of effective podcasting for non-profits and amplify your organization's message to a broader audience.

Unleash the power of a digital content hub to streamline your organization's communication and engagement efforts.

Engage and connect with your audience through compelling branded podcasts that leave a lasting impression.

Learn how the RNLI has preserved their organization's rich history and heritage through the captivating medium of digital audio, ensuring its legacy lives on.

The key moments in this episode are:

00:00:28 - Utilizing the Podcast in Marketing Strategy

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Rory, the RNLI, Dan and Adventurous Audio:

Podcasting Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe