Can US radio survive even more consolidation? The National Association of Broadcasters is asking the FCC to raise local radio ownership caps in the 75 biggest radio markets, and to get rid of limits entirely in the remaining 194.

The prospect of even less diversity on the airwaves has motivated a broad coalition of music industry organizations to create the Keep Local Radio Local campaign, to help listeners tell the FCC not to further deregulate radio.

Kevin Erickson is director of the Future of Music Coalition, one of the co-sponsors of this campaign, along with the musicFirst Coalition. He joins the show to explain why radio is still important to musical artists and local communities, and why more ownership consolidation poses a threat.

• Keep Local Radio Local
• Future of Music Coalition
• musicFirst Coalition
• Can your local radio announcer pronounce your city’s name? Chris Terry on the Telecommunications Act of 1996
• Happy (?) 21st Birthday to the Telecom Act of 1996
• Rolling Stone: New Study Examines Impact of Country Radio Programming on Women

The post Podcast #196 – The Campaign To Keep Local Radio Local appeared first on Radio Survivor.