Hotel loyalty isn’t just about free nights anymore. From lifestyle partnerships and sustainability to digital innovation and personal recognition, loyalty is transforming the hospitality landscape.

In this episode of The Loyalty Podcast on LoyaltyWired, host Ian Pringle is joined by Emilie Couton (CEO, Accor Plus), Andrew Cleary (VP, Global CRM & Customer Strategy, Mandarin Oriental), and Vicky Elliott (hotel and loyalty expert, New World Loyalty) to unpack the future of hotel loyalty.

They explore what’s changed, what’s next, and what every hospitality leader should be doing right now to stay ahead of the curve — plus a few loyalty “sins” and lessons learned along the way.