It is time for the annual Predictions Show on The Loyalty Podcast.

In this light-hearted but insightful episode, our expert panel shares their predictions for what will shape the loyalty industry in 2026. From technology and data to customer expectations and program design, we explore the trends they believe will define the year ahead.

And, of course, we will be revisiting these predictions at the end of the year to see who got it right.

Featuring predictions from Stuart Melim, Caroline Papadatos, Pavel Los, Adam Posner, Phil Gunter and Iain Pringle, with a special guest appearance from Max Kenkel.

Sponsored by ITA Group.