Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. 

We talk about how brands and marketers can gain insights from the changing landscape of consumer behaviors by immersing themselves in their habits. 

We also discuss how podcast advertising can play a crucial role in connecting brands with the unreachable audience that has disengaged from other types of channels.