Podcast Ally

When you sign up for a podcast interview, there is a lot sitting with you in the recording booth – even when that “booth” is your kitchen table.

On top of being excited and nervous all at once, there might also be a little voice warning you not to get too carried away.

That voice may be reminding you of how embarrassed you were at 7, when you got teased for being too loud. You want to avoid feeling that again, don’t you?

As Nicole Lewis-Keeber puts it, that’s the voice of your inner kiddo –  a part of you that was formed through an adverse childhood experience.

As an adult, these kiddos can hijack you in the moments when you are looking to share your work in a bigger way.

This episode is all about exploring and understanding how childhood experiences create safety mechanisms that show up when you’re feeling most vulnerable. By understanding Nicole’s work, you can start to recognize your triggers, create a plan for navigating them in the moment, and have more comfortable and successful interviews as a result.

Nicole is a business therapist, who combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses.

She’s the author of How to Love Your Business, the creator of the Do No Harm Program for Trauma Conscious Entrepreneurs, and is trained and certified with Brené Brown’s Dare To Lead™ methodology.

Tune in for:

Find all the resources shared in this episode at https://podcastally.com/nicole-lewis-keeber.

When you’re pitching yourself to a podcast host, there’s often an instinct to frame yourself in the best possible light, putting your accomplishments and impressive numbers like your revenue, social media following and launch numbers first.

None of that interests this week’s guest, Laura Wallace (aka LauraAura), host of The Gutsty Podcast.

The Gutsy Podcast is a space for real, human conversations. While she doesn’t deny guests the space to talk about their credentials, there’s more to a person than their credentials or social media following.

With more than 46,000 downloads across 108 countries, these conversations have definitely struck a chord

In this episode of Podcast Ally, our founder Brigitte Lyons speaks to LauraAura about finding bliss in her podcast, following her intuition, and how alignment plays a role in choosing her guests.

Listen to this conversation to find out how you can join The Gutsy Podcast as a guest, including:

And don’t forget to listen to The Gutsy Podcast before you pitch the show!

Find all the resources shared in this episode at https://podcastally.com/how-to-pitch-the-gutsy-podcast.

You might believe that you have to be “connected” or have the right relationships to start booking podcast interviews for yourself.

While we can’t deny that having a personal relationship with a host gets you to the front of the line, being a part of their inner circle isn’t a guarantee you’ll be invited as a guest.

Nor is being a complete stranger to the host and their team a deal-breaker!

Relationships do matter, but not in the way you think.

In this episode of Podcast Ally, our founder Brigitte Lyons and account lead Sam Brake Guia share how we think of relationships in the podcast space, and share the concrete steps you can take to build your own without DMing hosts on social media or following them around Facebook.

Listen for:

Find all the resources shared in this episode at https://podcastally.com/how-to-book-a-podcast-interview.

Henry Lopez hosts The How of Business, one of the first podcasts focused on giving actionable advice for small businesses and not investor-backed startups.

Henry is a serial entrepreneur, who’s been in the game for more than 35 years running businesses like pizza franchises and IT services. He currently runs Levante Business Group and offers business coaching and consulting. The How of Business podcast is often ranked as one of the Top 200 Business shows on Apple Podcasts and is featured as an All-Time Bestseller in the Entrepreneurship category. The podcast averages over 100,000 unique downloads or listens per month, and has well over 2.6 million all-time downloads or listens.

In this "How to Pitch" interview, our Podcast Outreach Specialist Valerie Grove speaks to Henry about what inspired him to launch a podcast in 2016, how his guest submission process has evolved over time, and his pitching pet peeves.

Listen to this conversation to find out how you can join The How of Business as a guest, including:

And don’t forget to listen to The How of Business before you pitch the show!

You can find all the resources listed in this episode at https://podcastally.com/how-to-pitch-the-how-of-business.

Even the most seasoned guests can get interview jitters or feel like you’re not on their A-game.

Maybe you’re thinking of a big meeting you have later in the day, or simply didn’t get enough sleep last night, and your mind is running in circles.

Giving yourself the benefit of a quick 15-minute mediation practice can help you clear your mind of distractions and center yourself, so you can show up with more ease and attention to your interview.

This “Clear Your Mind” meditation led by Kelly Smith is a resource you can come back to time and time again.

Kelly is a globally celebrated yoga and meditation teacher, the founder of Yoga For You, and the host of the chart-topping podcast Mindful in Minutes.

When you come back to the meditation a second time, you can skip to 2:58 to go straight to the meditation. You can find all the resources listed in this episode at https://podcastally.com/clear-your-mind-meditation.

Let It Out is a podcast of long-form conversations about anything and everything in the life of a creative person. 

Host Katie Dalebout describes the show as a venue “for sharing [Soft Stories]–the stories that reveal our most tender selves.”

Katie and her guests talk about body image, career transitions, staying inspired, nurturing your artistic self, making connections, and a lot more. The show began in 2013 and now has more than 400 episodes with over 4 million downloads.

In this episode of Podcast Ally, our researcher Emma Katz speaks to Katie about the early days of podcasting, finding her niche, and how she determines if a guest is right for her podcast.

Listen to this conversation to find out how you can join Let It Out as a guest, including:

And don’t forget to listen to Let it Out before you pitch the show!

You can find all the resources mentioned in this episode at https://podcastally.com/how-to-pitch-let-it-out.

Being a podcast guest can be daunting when you first start out, but with a little preparation, you can not only manage your nerves but deliver an experience the host will remember.

Why does this matter?

When you take the time to make sure you deliver a great experience for the host and audience, you open the door for opportunities beyond the interview itself.

Our clients have been hired by hosts who were impressed by their ideas, invited to keynote at conferences and drummed up new business from their podcast appearances.

Taking these steps, you can create a long-lasting impression that helps you achieve your mission.

In this episode of Podcast Ally, our founder Brigitte Lyons and account lead Sam Brake Guia take you through what it takes to be an outstanding guest.

Listen to learn:

Find all the resources shared in this episode at https://podcastally.com/be-a-good-podcast-guest.

If 2020 has taught us anything, it's that we can't predict the future — not even the future of podcasting.

But today’s guest believes that podcasting is more vital than ever as we think about how we can connect in the era of covid-19, and beyond.

Rob Greenlee is a pioneer of the podcast space.

He got his start in podcasting in 2004 with the first nationally syndicated radio show "WebTalk World Radio Show and was inducted into the the Podcasters Hall of Fame in 2017. 

Rob’s been podcasting for over 15 years and today he serves as the vice president of Content and Partnerships at LIBSYN. He currently co-hosts the "New Media Show", a weekly audio and video podcast that streams LIVE on NewMediaShow.com/live.

I brought Rob onto Podcast Ally to speak to the trends to be aware of as we look to the future of podcasting. He chats about:

• What it was like being a pioneer in the podcast space
• The key differences between podcasts and radio
• The benefits -- and the risks -- of the influx of advertising into the podcast space
• Why he believes comedians completely changed the trajectory of podcasts
• Why podcasters should create content that they're passionate about rather than focusing so heavily on what they think their audience wants
• How podcasts are an important medium for connection, especially during the pandemic

Please check out Rob’s podcast New Media Show for more commentary on the podcast industry. You can find the New Media Show at https://newmediashow.com/ or wherever you listen to podcasts.

Hosted by Dr. Michelle Mazur, the Rebel Uprising podcast helps passionate business owners, coaches and consultants become recognized leaders who make more money and impact the world by turning their messy, complicated ideas into thriving thought leadership businesses

As a quick note before you listen to the episode, you may notice we call the show, "Rebel Rising." Michelle has since renamed the podcast, but she assures me the interview is otherwise as relevant as ever!

Check out this Podcast Ally minisode to learn how you can become a guest on The Rebel Uprising podcast!

And don’t forget to listen to Rebel Uprising before you pitch Michelle!

What do you do when the podcast you built doesn't excite you anymore?

When you haven't resonated with your own content in a while, and you just can't muster up the energy to push through the disconnect anymore?

You could always rebrand your podcast and pivot to a topic that's more aligned with who you are now, but that would mean losing the audience you worked so hard to grow!

.... Or does it?

Dr. Michelle Mazur has proven that rebranding isn't the kiss of death for your podcast and can reignite your passion for podcasting.

As a brand messaging coach, Michelle teaches that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless.

And yet, she reached a crossroads with her podcast, where she knew that she had to rename and rebrand her show.

In today's conversation, Michelle walks us through her decision to make the change — as well as the response she got from her audience.

I also got her to share her tips with dealing with the pressure of feeling like your podcast has to be perfectly scripted in order to be successful.