Podcast Ally

Tanya Geisler’s Ready Enough Podcast explores not only how the Imposter Complex gets in the way of achieving your dreams, but also how lived experiences of racism, sexism, colonialism, fat-phobia, micro-aggression, trauma, anxiety, chronic pain, alcoholism, and more leave you questioning your capacity to move forward.

Listen to this Podcast Ally minisode to find out how you can join Tanya on the Ready Enough Podcast.

And don’t forget to listen to the Ready Enough Podcast before you pitch Tanya.

Starting a podcast is hard enough, without intentionally pushing yourself well beyond the limits of your comfort zone.

But that’s exactly what Tanya Geisler did when she launched the Ready Enough Podcast.

As a certified Leadership Coach, TEDxWomen speaker and writer, Tanya is the pre-eminent authority on the Imposter Complex. Her clients include best-selling authors, public speakers, and rockstar motivators.

With credentials like those, it might be hard to believe that Tanya's podcast grew out of some tough questions she didn't feel ready to answer. 

Instead of shying away from those questions, Tanya turned them into a learning opportunity for herself and her audience.

In this episode of Podcast Ally, I talked to her to find out what it was like hosting a podcast, when you know going into each conversation that you were going to be learning from your guests -- and possibly getting things wrong.

In our conversation, Tanya shares:

• The tough realization that led her to start the Ready Enough podcast
• Why she felt the need to step up as a coach and a leader to better understand at the intersectional identities that impact a person's experience with her subject matter
• What to do when you realize that you don't have the expertise to adequately help someone who approaches you
• Navigating sensitive topics, and getting comfortable with the fact that you WILL make mistakes

Please check out the Ready Enough Podcast at tanyageisler.com or wherever you listen to podcasts.

On The Get Paid Podcast, Claire Pelletreau gives you an honest look at the reality of running an online business! She interviews entrepreneurs to find out how they get paid and what it costs them to bring in the money. 

Learn how to land a guest spot on The Get Paid Podcast in this Podcast Ally minisode!

And don’t forget to listen to The Get Paid Podcast podcast before you pitch Claire.

Remember when you got that perm that you'd been dreaming of and strutted around town proudly, even though it had more of a rat's nest vibe than a Madonna vibe?

Or even better, remember when you got those parachute pants that you'd been eyeing at the mall and saved up all your babysitting money for?

That hair and those pants were SO COOL to you at the time, but now you look back at the old pictures of yourself and can't help but laugh at yourself and wonder, What was I thinking?

All of us grow and change every year — not just in our style preferences, but in every aspect of life.

So if our tastes are constantly evolving, why do so many of us expect the same podcasting style and business model to work for us forever?

On Podcast Ally, we invited Claire Pelletreau of The Get Paid Podcast to talk about how she changed her podcast after a brutally honest conversation she had with a friend about her show and content.

Claire goes in detail about:

• Why she pressed pause on her podcast
  
  
• How it felt to come back 2 years later
  
  
• The difficult conversation that sparked changes that made her podcast and business stronger than ever
  
  
• The steps she took to make her podcast more impactful and intentional after her hiatus
  
  
• Where the idea for her show came from
  
  
• How she gets her guests comfortable with opening up about their finances.

Please check out The Get Paid Podcast at www.clairepells.com/podcast or wherever you listen to podcasts.

And if you’re interested about Claire’s work as a Facebook and Instagram ads consultant, you can watch her masterclass, the 5 ad formula for selling online courses on autopilot, at www.clairepells.com/5ads/.

Hosted by Tara McMullin, the What Works podcast goes behind the scenes with small business owners to discover what really works. In each interview, she deep dives with a small business owner and asks about how they manage their marketing, money, operations, team-building, growth, or personal leadership.

Find out how you can become a guest on the What Works podcast in this Podcast Ally minisode!

And don’t forget to listen to What Works before you pitch Tara.

When podcasters decide to monetize their shows, usually they opt between advertising or community support models.

Brand partnership is the road less traveled, but working with an established company who can support the podcast financially, provide production assistance and promote your content could be a dream-come-true for a podcaster looking for more stability and to grow their own platform.

Today, on Podcast Ally, we’re exploring the question of what it’s like to partner up with an established company to produce your podcast with the help of Tara McMullin.

Tara originally launched the What Works podcast under the name Profit.Power.Pursuit in partnership with CreativeLive. She joined me to talk about how she pitched the idea of a podcast to CreativeLive, her experiences working with them, and why she ultimately decided to become an independent podcaster.

Tara shares the nuts-and-bolts on:

• How she approached CreativeLive with the idea of starting a podcast together
  
  
  
• Her advice for finding a brand to partner with
  
  
  
• The major benefits of co-producing a podcast with the help of an established company
  
  
  
• Why Tara decided to end the partnership with CreativeLive, and how she approached them to ask for full control of the podcast
  
  
  
• How she managed the transition to indie podcaster
  
  
  
• The  way she plans content themes for What Works
  
  
  
• Why Tara believes you should consider your podcast a product you’re providing to customers
  
  
  
• How she developed her own skills as a podcast host and producer

Please check out What Works at www.explorewhatworks.com or wherever you listen to podcasts!

I also highly recommend Tara’s podcast production company, Yellow House Media, for anyone who wants help with their own content strategy.

The Indie Hackers Podcast features raw conversations with the founders behind profitable online businesses. The vast majority of listeners are themselves indie hackers, who are turning their ideas and side projects into profitable online businesses.

Find out what it takes to stand out among the 10 guest submissions Courtland gets each day.

And don’t forget to listen to The Indie Hackers Podcast before you pitch Courtland.

Looking at the influence of Courtland Allen's thriving 18,000 member Indie Hackers community and wildly popular podcast, you might think success was inevitable.

However, back when Courtland founded Indie Hackers, the concept of building a "lifestyle" business in tech carried a stigma.

As a graduate of MIT and Y Combinator, Courtland spent 6 years trying to build the stereotypical high growth Silicon Valley startup before he realized something...

He just wanted to build something that he could put online, charge money for, and make enough money to pay his bills.

Courtland had a hunch that there were other tech misfits like himself, who could use a space to share their stories and learn from one another.

It was out of that shift in perspective that Indie Hackers was born.

Today, the podcast he started for other Silicon Valley outcasts has reached 6 million downloads, proving that Courtland wasn't the only one opting out of the startup grind.

Courtland joined Podcast Ally to talk about The Indie Hackers Podcast, which grew out the written interviews he was already creating for IndieHackers.com.

In this podcast episode, Courtland shares: 

• Why he initially resisted starting a podcast and how he feels about it now
  
  
  
• What it’s like to reach out to successful founders and famous guests 
  
  
  
• The evolution of Courtland’s research and pre-interview process
  
  
  
• The Indie Hackers Podcast’s current stats and big moments of growth 
  
  
  
• Courtland’s approach for deciding show content, guests, and growing the podcast 
  
  
  
• Why acquisition and retention are important parts of your growth strategy 
  
  
  
• How Courtland’s goals have changed and what he wants for The Indie Hackers Podcast
  
  
  
• The power of inspiration and sharing your story—especially on podcasts
  
  
  
• Advice for podcasters: Do something that you love and don’t give up! 
  
  
  

Please check out The Indie Hackers Podcast.

What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work?

That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club podcast.

If you're in the copywriting business, or have something to offer Rob and Kira's audience, listen to this minisode where they explain the do's and don'ts of submitting a guest recommendation to The Copywriter Club podcast.

And don’t forget to listen to The Copywriter Club Podcast before you pitch.

Have you ever considered bringing on a co-host for your podcast?

Someone to riff off of and share the responsibility for producing content or to fill in the gaps when you blank out during an interview?

Kira Hug and Rob Marsh have been co-hosting The Copywriter Club together since 2016, and they joined Podcast Ally to share how they got into a groove with their podcast and co-hosting abilities.

Kira and Rob talk about:

• How they create space for one another to follow their interests during an interview
• The logistics of co-hosting (ever worry about talking over your co-host? Kira and Rob have tips for you!)
• How they decide which guests to bring onto The Copywriter Club
• How they've kept their podcast fresh over the years
• Why they love working together -- even as they sometimes compete for clients!
• Their advice for podcasters looking to stand out in a competitive market
• Their go-to questions for sparking great conversation

Please check out The Copywriter Club podcast!

You can also find Rob and Kira at:

• Brandstory (Rob's site)
• KiraHug.com
• The Copywriter Club