In this episode, I respond to a popular video from Stephen Bartlett, host of The Diary of a CEO, where he shares how his podcast generates seven figures a year and suggests that "anyone else can do it too" by following six simple tips for podcast success.
Let me be clear. I respect Stephen immensely. He’s built something extraordinary, and much of the advice he shares is genuinely solid. Consistency matters. Quality matters. Reaching new audiences matters.
But what I want to unpack in this episode is the part of the story that often gets lost.
Stephen’s podcast success did not begin with a microphone, a YouTube channel, or six simple tips. It began years earlier with a decade of advantage building, brand recognition, media exposure, financial resources, a powerful network, and refined communication skills that most podcasters simply do not have when they launch their first show.
When someone with that level of momentum says, “Here’s how you can do the same,” it’s easy for new and aspiring podcasters to underestimate the gap between where they are and where that kind of success actually starts.
In this episode, I walk through Stephen’s advice point by point, sharing what I agree with, where I think context matters, and why “simple” does not mean transferable or repeatable for everyone. I also talk honestly about the risks of assuming that adding video, hiring a team, or booking big guests will automatically lead to growth or revenue.
Most importantly, I share what I believe is missing from the conversation. Practical, realistic ways everyday podcasters can consistently get in front of new audiences without celebrity status, massive budgets, or full production teams.
This episode is about clarity. It’s about protecting you from dangerous assumptions while still empowering you with strategies that actually work.
How to Get Your Podcast in Front of a New Audience Often
Here is the advice I shared for solving the real growth challenge most podcasters face:
Podcast success is all about understanding your starting point and choosing strategies that actually match it.
And that’s the conversation I share with you in this episode.
Ready to Build a Podcast the Right Way?
If you’re serious about launching a podcast or taking an existing one to the next level, Podcasting A to Z is where I work with you personally to build a show that fits your goals, your resources, and your real life.
I do not focus on chasing algorithms, copying celebrity podcasters, or investing in gear you don’t need.
Over four focused weeks, I’ll help you:
You don’t need six or seven simple tips.
You need a solid foundation, clear direction, and experienced guidance.
That’s exactly what Podcasting A to Z provides.
If you’re ready to stop guessing and start building something real, visit PodcastingAtoZ.com and join me for the next session.
