Today, we're having a think about your episode title. What really is in a name. Now, if you are an independent podcaster, there's a chance that you may be getting started. There's a chance that you might feel that you are not being found as much as maybe you'd like, and I invite you then to consider the name of not just your show, but also each individual episode, because people often go to their podcast place, whether it's the apple, uh, app or Stitcher or Spotify or any of the other ones with intent, they're looking for something just like people visit YouTube people, certainly visit Google with intent. It's very different perhaps to the interrupt of social media, um, Facebook, they kind of browse through Instagram, browse through Twitter, browse through sort of something we do when we are procrastinating. But people go to YouTube when people go to Google and I suggest when people go to the podcast, absent places where people listen, they go often go with intent.

Perhaps they're looking for a podcast about true crime. Perhaps they're be looking for a podcast about a specific sport or a specific political situ. So when you think about what you are calling your podcast, think about the intent that people go to the search engine to find a podcast with. And the other part of this is if you have guests, oftentimes your guests will have an amount of credibility in the field and have established reputation with a, a number of people that you haven't yet. Perhaps your guest is been around longer and has done more stuff. So they're found. So in that case, if you have a certain person on your podcast, then you should be thinking about adding that person's name to the episode, not just assuming it's not just in notes, although that does help actually adding the guest name as well as the subject is super valuable and will push up your podcast, not just in the search results.



If people go with the intent to the podcast app, but also to Google and the other major internet search engines, because people aren't necessarily searching for you, but they're searching for your guests. Consider your episode titles. That's something that our show notes team takes on board as well. So if you're looking for pro production and you need stuff considered and covered, then, then that's one of the things that our team always takes into account. So until next time, I hope you enjoyed that tip.

Thanks so much for listening. What you've just heard can also be found as a segment on Podcast Insider an industry show from our partners over at the best podcast tools and hosting company around, Blubrry. For more on narrow podcasting, the profitable pod method course, and how to remove all the stress from podcast production. Go to narrowpodcasting.com.

On today's tip Sponsorship.

When it comes to sponsorship, you don't have to wait for a sponsor to approach you. In fact, many that do will likely only be looking at one metric, your listener stats. In fact, if you're an indie podcaster on a budget, the following is how I encourage you to think about sponsors. Even if you don't have huge download numbers, it is possible to get a sponsor for your podcast. Your ideal sponsor might not be familiar with podcasts as a place to advertise some businesses simply don't have huge marketing budgets for traditional radio or print media and many leaders, especially those who don't listen to podcasts themselves yet may understandably assume the investment in advertising on podcasts would also be out of their budget range. So how do you go about identifying a possible sponsor? Well, there are lots of ways to answer this, but let's keep it simple.

Firstly, your target audience, who does your podcast speak to? Single fathers, fitness fanatics sci-fi fans? Your ideal sponsor doesn't have a podcast but does run a business that speaks to the same group of people. Secondly, what's it worth to them? Well, frankly, I don't know, but say you're a sci-fi podcast. Your ideal sponsor could be a sci-fi fan convention or it could be just a local comic shop. Take the local comic shop a small business with limited resources of not just money, but also time. So what would it be worth to them to reach a few hundred more like-minded sci-fi fans who love comics and listen to your show? Would they be able to put a mail-order offer together to your listeners for vintage comics? Sure. They would. Would they like the idea and the feeling of sponsoring a podcast for just a few hundred bucks or maybe a thousand dollars, of course, would that sort of money help you cover your production costs?

No doubt out. If you're serving the same target market, you should think of an approach to a possible sponsor as a real partnership because a rising tide lifts all boats. So today's tip is this it's never too early to look for partners for your show so long as you are clear on why it could be a win-win all around. Some of the money from those partners could go into pro production, enabling you to produce broadcast quality shows faster and attract more revenue from your potential sponsors or as I prefer to think of them, partners.

Thanks so much for listening. What you've just heard can also be found as a segment on Podcast Insider an industry show from our partners over at the best podcast tools and hosting company around, Blubrry. For more on narrow podcasting, the profitable pod method course, and how to remove all the stress from podcast production. Go to narrowpodcasting.com.

For the purposes of this tip. I'm going to assume two things. Number one, as a podcast listener, you are listening via a podcast catch app on a smartphone or tablet because that's where most listeners listen, including your listeners. My second assumption is that you have published more than a handful of episodes, but hey if you haven't, heads up, even if I do say, so this is a good one.

Here's the thing. As much as we plan to stay ahead of our podcast recordings and plan ahead with the very best will in the world. Sometimes stuff happens. Let's file that under the category life. So while it's understandable, sometimes you don't have an episode to publish. You can still stay top of mind with your listeners on a weekly basis. How putting up a replay of an older episode from your archive, is good for at least two reasons.

Number one, because listeners discover podcasts often long after they have launched. And it's a great opportunity to catch them up. Number two, it's good for you. As you republish your replay archive or Encore show in each app, your show will continue to sit at the top of your listener's most recent published episodes rather than getting lost in potentially tens. Or if you're like me, hundreds of shows they've subscribed to. So in that case, you can still appear at the top of your subscribers or followers, pod feeds in the new today section. Even when you are behind in your own production, you should always try and let people know it's a replay. And if you do have time to bolt on a short intro to your original audio file, you get to tell them something along the lines of, Hey, their listener today. I'm sharing one of my most popular episodes from 28 team about watching paint dry.



You can add further reasons if it makes sense. In this case, maybe watching paint dry is on the verge of becoming an Olympic sport. You never know stranger things have happened anyway, like I say, you're going to need to have more than a handful of shows to make this work. So stay on top of your podcast as production. I know all this is hard and it's easy for me to say, just bolt on an extra bit of audio. When you have a production team, it's easy to put up replay with an amended intro, and it's definitely easier to keep on top of your regular schedule too. Thanks so much for listening. What you've just heard can also be found as a segment on Podcast Insider an industry show from our partners over at the best podcast tools and hosting company around, Blubrry. For more on narrow podcasting, the profitable pod method course, and how to remove all the stress from podcast production. Go to narrowpodcasting.com.

Back in the day, a long time ago, over 20 years ago, my first computer was a PC and whenever anything would go wrong with it, I would phone up the shop where I got it or I'd phone up the manufacturer. And nine times out of 10, they would tell me that it had nothing to do with them. And they would refer me to the person that made the monitor or the person that made the printer or the person that made the process or the keyboard, or what have you. And I'd run round and round and round. And I didn't have any control over what was happening with my computer. And it really annoyed me. And then one day someone introduced me to Macs. Now I'm not poo-pooing the PC crowd. I know people that use them love them, but I always find that people that use PCs know how to do things.

They're kind of geeks and they enjoy fixing things. Whereas with max, you know, you don't really need to know how a computer works. You just need to own it. And if there's a problem, you go to the Mac store, you go to the genius bar and whatever's wrong with it, whether it's the screen or the keyboard or the printer, or some bit of software's not working, you just take it to that one place. So as a customer of Apple products, I always have one place to go. And the company now is obviously so big. That pretty much I could be anywhere in the world. And I could find a Mac store and get it sorted, or I could phone up or email them and get to a central hub and get my problem. Probably fixed. I would say 90% of the time without any problem at all.

So that saves me time putting your work, whether it's a word document you've written on a computer or a podcast into someone else's hands is a dangerous game. Only having a Facebook page. Only having Instagram, only having socials. I don't care how many followers you've got on there. How many subscribers you've got on different platforms, all of that. You put all of that at risk. If you don't have somewhere else that you own and that you have control of, your listeners can come to you to that one central place where you've got your flag in the sand that says the name of your podcast on it in our world as podcasters. That is your own website. That's your own.com. That's the equivalent of you being apple and having your own apple stores. Because when Facebook went down, people didn't stop buying apple computers during that time, during those six or so hours, that happened anyone that went to Facebook to spend money, wasn't able to do so anyone that went to Facebook to find somebody wasn't able to do so, the only way they were able to find someone was to find them via other channels.

So it's your job as a podcaster to make sure that you have a.com that you own and that you only use Facebook as an additional added extra. Now, I am not for one minute saying to you that you shouldn't be on Facebook because Facebook is where the people are. The certain people that you need, the certain fans that you want, certain listeners, you want certain customers, you want they're on Facebook, but so is everyone else. So your job is to remove them from Facebook in the nicest possible way and have them sign up on your website so that you have permission to get in contact with them because that is where your list lives, it should live in your own CRM on your own mailing list. So that when Facebook goes down, you are not affected. And there are countless ways that people will have lost money because they had their eye over on the social media that is Facebook and Instagram.

And the ones that continued, the people that it didn't affect are the people that have their own.com. And that should be the same for you as a podcaster. You want people to identify themselves to you. So primarily only use Facebook as an additional added extra that you use as a fishing lake to get those fish, those listening fish away from Facebook and over to your list, which means that sure you can update them on Facebook if it's working, but always email them directly, which is definitely the place to be, to have space, to have permission, to have space in someone's inboxes, something that you're gonna need to earn, but something that if you've got that permission, the biggest social media network site in the world going down will not affect you. So that is my tip for today.

Thanks so much for listening. What you've just heard can also be found as a segment on Podcast Insider an industry show from our partners over at the best podcast tools and hosting company around, Blubrry. For more on narrow podcasting, the profitable pod method course, and how to remove all the stress from podcast production. Go to narrowpodcasting.com.

Welcome to Podcast Business Coach. This week. What Can Your Podcast Listener Do Next? Your podcast is an asset, right? Broadly speaking, there are three ways you can make money as a podcaster. Number one, you are already famous. So as soon as you come out with a podcast, you're gonna get inundated with offers of mattress companies, websites, companies exercise, bike companies, trying to sponsor you to give you money. And that's great if you are already famous, secondly, you are a creative. You are one of those storytelling types who is working hard, creating something beautiful. You're doing all the work yourself, making it sound amazing, doing sound design, telling stories, and ultimately the dream, just like a rock and roll band is that you get picked up by a network or even by Netflix or Amazon.

But as a business owner, what are you gonna do to make money? Well, you can use your podcast to grow your business through providing value to the marketplace, and you can use it as a tool for connection. Now, as a podcaster in business, you're likely measuring your podcast success on listens, but as great as stats are, even if they're IAB compliant like Bluebird, they don't tell the story of your bottom line to make sure your podcast sits in your sales cycle and relates to your business. Make sure you're sending people to your website to discover more and even better give them a specific reason to visit. So today's tip is to use your leadership skills, to tell your listeners what action they can take next, and to be clear what they can do next so that your podcast is fully leveraged and useful to you. As a podcaster in business is go to your website.