Roger Nairn from JAR Podcast Solutions joins James Cridland to discuss the company's strategic rebrand from JAR Audio and their new systematic approach to branded podcasting. Nairn explains their JAR system (Job, Audience, Result) - a framework that treats podcasts as business solutions rather than marketing experiments.

The conversation explores how brands are increasingly demanding measurable ROI from their podcast investments, moving beyond vanity metrics to track brand lift, consideration, and conversion through custom analytics stacks and partnerships with research firms like Signal Hill Insights. Nairn shares insights from campaigns including American Express's "Build it Braver" podcast, demonstrating how podcasts can drive specific business outcomes like increased purchase consideration.

They also tackle the challenge of CEO-driven podcast initiatives, discussing when founder-hosted shows work versus when they become expensive indulgences, and why successful branded podcasts prioritise audience value over self-promotion.

Pary chats to James Cridland about podcasting in Canada

Sam Sethi caught up with Anu Bhardwaj from SHEQONOMI, the world's first suite of mobile apps on Android, iOS, KaiOS, and JiOS focused on women-led podcasts powered by women targeting the bottom billion. This was first aired on the Podnews Weekly Review.

Stew Redwine is VP Creative Services at Oxford Road

Amelia talks about the Podscribe Performance Benchmarks for Q4 2023. They're here, free - https://podscribe.com/ppb-q4-2023

Daryl Battaglia is SVP of Measurement Products and Strategy at Triton Digital

Todd Cochrane is CEO of Blubrry Podcasting

How does the Edison Podcast Metrics ranker work? Hear exclusive data from the new UK list

Rebecca is an award-winning Executive Producer, Journalist and Host; in this interview with Sam Sethi she talks about how she got the job working with Harry and Meghan, and about wanting to help more women get involved in podcasting. This interview was first aired in the Podnews Weekly Review.