Podcast Coaching with Christine

TV and Film Actress Michelle Simone Miller shares how she  gets high profile guest interviews for her podcast using Linkedin. Michelle is the host of top ranking film podcast Mentors on the Mic. Each week she takes her audience into the careers of accomplished Mentors in Entertainment, focusing on how they started in the industry and how they moved up to where they are today.

Her guests include Emmy winning Producers. Emmy winning Casting Directors, Grammy winning Producers, Showrunners, Hollywood Managers, Agents, TV Directors, TV Writers, and more.

Connect with Michelle

on Instagram: @MentorsontheMic 

Connect with Christine 

on Instagram: @TheChristineOD

Learn more about the Bright Sighter Community

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Heidi Kay Begay made $7,000 with corporate sponsorships in her podcast. In this week's episode of Podcast Coaching with Christine she shares how she was able to book 15 different corporate sponsorships for her show: Flute360 and how you can do the same. 

Heidi will be doing a workshop with Christine on Wednesday, May 12th at 3pm PT. Join us for the training and to work with Heidi on your show here:

https://www.eventbrite.com/e/generate-income-with-corporate-sponsorships-in-your-podcast-tickets-153392468001

Use Promo Code: PodcastCoaching20 for 20% off 

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Angela Engel is a Book Publisher and Founder of The Collective Book Studio. She helps podcasters turn their passion into profit through published books. If you ever wanted to turn your podcast into a book, she shares what it takes to get a "best-seller" published. 

• What materials do I need to have together before I approach a publisher?
• Does a publisher help to build the team: writers, editors, illustrators? 
• How fleshed out do I need to have my book idea before approaching a publisher?

Links Mentioned: 

https://www.instagram.com/dearwhitewomenpodcast/

https://thecollectivebook.studio/team2

https://www.amberallen.com/

https://thecollectivebook.studio/collectivejournal

https://www.amazon.com/Amy-Treadwell/e/B0064U7PKI%3Fref=dbs_a_mng_rwt_scns_share

https://www.chicagoreviewpress.com/

https://shewritespress.com/

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Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.

Time Codes: 

5:37 Local news reporters and anchors are often told NOT to get political

“As a television news reporter, I’ve spent more than a decade told, ‘do not go there. Do not say this. Stick to this angle, and stay neutral.’ I know that might shock a lot of people, that news reporters are supposed to be unbiased and neutral, but that is actually true. “

12:17 There is a risk when getting political; the last thing you want to do is offend people

“The last thing you want to do is offend your advertisers, the people who could be potentially paying your bills.”

“Or your audiences…”

“Or especially audiences, because if you lose your audiences, you’re gonna lose those advertisers.”

12:33 Be authentic above all else

“I do think with podcasting pacifically, authenticity has been so important. So not speaking up about something you believe it could also hurt you. So, there is kind of this weird Catch-22 where it’s like, do I or do I not share what my political beliefs are? And if I share, am I going to be canceled?”

17:45  Talking politics is risky when you don’t know how people will react

“I just feel that this can be really… “

“Touchy. Especially with family. There is a reason why people tell you not to talk politics with family. And I guess it’s probably a big reason you may not want to talk politics at your job, or especially on your podcast, with supporters who you might not know which way you lean or how they will feel...  just like you may not know how your uncle feels about a certain thing.”

18:44 Does politics or religion fit your brand?

“Is talking politics or religion or another potentially, maybe not offensive, but offensive topics, is that your brand? Will that help your brand? You have to ask yourself, how is this going to help me in the long run? Could this be misinterpreted?”

26:09 Sometimes there is a demand from your audience to hear your political opinion

“In the run-up to the presidential election, there was actually a lot of demand from, not just from companies, but from fans and supporters of various influencers and social media stars, for them to speak out about their political beliefs. I think the ones were being called out the most already had a strong following of supporters who were already Trump supporters or Biden supporters, and I think their audiences really wanted to know, ‘hey, we look to you every day for fun and entertainment but with something so important like a presidential election, now more than ever, we want to know where do you stand on this issue? Which candidate do you support? Are you this person who we really feel like we can connect with?’  We feel like we know you. We need to know this about you.“

27:07 Expect some backlash with any opinion

“I think you really need to know who your audience is, and if you are going to tell people, ‘I voted this way, or I think you should go this way.’ On anything, you need to know where your audience stands so you’re not in for a big shock when all of a sudden you tell people whatever belief you have, and all of a sudden your comments are just horrible. Just vile people trashing you about one thing or another. And even if people do support you, either way, you’re probably going to get some backlash from people who don’t see eye to eye with you. “

27:51 Don’t be hypocritical

“Companies, or let’s say Podcasters, who claim to stay true to a set of internally held values, and those values perpetuate their image, and that’s what links them to their audience and consumers if they do not share their political beliefs, or their opinion, then they are going to be called hypocritical.”

28:19 You’re never going to make everyone happy

“If you’re going to be putting yourself out there in front of a microphone or camera, you open yourself up to backlash matter what. You were never going to make everyone happy.”

28:42 What have you built your brand around

“My personal opinion is authenticity is super important. So if you have built a brand around your value and your value is super liberal, or that’s what you’ve built your identity on, or if it’s not, then you don’t have to share it. There are pros and cons. “

29:08 - “You have to be OK with losing followers. You have to be OK with having less sales. If you are your own business or your own podcast with advertisers, you just have to be aware that, “hey if I share my beliefs, people are going to leave. People are going to hate me. People are going to say mean things.”

29:31 - “You might have some people who embrace it even more and share you with their friends that have similar beliefs as them. So the followers you lose you could make up for any games. Again, it’s all very tricky. So before you start spouting off opinions that might not be related to your brand, know your audience.”

30:40 - “I think the most important thing is, if you really want to have a show where you feel free to unleash your opinion about whatever whenever, especially if that’s politics or religion or any of the above, I start that podcast.”

31:58 - "If you feel that inside you need to take a stand and say, “this is who I voted for and this is why” because it personally fuels you, you have to be OK with losing followers. You have to be OK with possibly losing sales. With making people angry. And if you can still sleep at night because you know you stuck true to who you are and what you believe and the very core of you, gosh, I am all for that. I lean into that.”

38:20 - “You say you support one thing, and all of these negative connotations with that one thing come flooding in based on the heated rhetoric that we had building up in this country for years.”

39:14 - “If you are going to put your opinions out there, be open to the fact that people are not going to agree with you. It’s not going to happen. I know that 100% we were going to feel that you were going to feel that you were right on some things, like I feel that I am right on some things, like Christine feels that she is right on some things, but go into it with an understanding that you are not going to see eye to eye with other people, or even your followers sometimes if you’re going to get opinionated or political and don’t be shocked if it happens.”

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Melissa Guller, is a course creator, podcast coach and host of Wit and Wire. She is also the Head of Marketing Engagement at Teachable. In this episode we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.

What we learn:

2:11 Why we’re feeling optimistic about podcasting in 2021

3:19 The difference between being a teacher and a podcast host

10:19 Why you don’t have to have a huge audience to crop it from your podcast

12:35 Rookie mistakes: what does your podcast make you an expert in?

12:59 Knowing who your ideal listener is

19:29 The pressure to do more than you possibly can, even when you don’t need to

23:09 Choosing between good advice and good advice

24:35 Getting distracted by the new developments in podcasting

37:11 Why you don’t have to have your podcast perfect the first time

Want to connect with Melissa Guller?

www.witandwire.com

IG @WitandWire https://www.instagram.com/witandwire/

Resources and Links Mentioned: 

Media Hosting with Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. www.libsyn.com

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production: Bright Sighted Podcasting 

Host: Christine O'Donnell

Guest: Melissa Guller

Editor: Steve Kuzj

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Román Jáquez is an award-winning filmmaker and course creator. On this week’s episode, we tap into the psychology behind audience engagement, how to overcome the fear of creating your own course (or podcast); and lastly, we share the different learning styles of adults and how to employ them in your course to engage your participants. 

Interested in launching your own podcast? Have a friend who's been talking about it? Help them start with the support of a podcast coach. Learn more here

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This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and secrets to growth from VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues every podcaster should know with Entertainment Lawyer at Twin Cities PBS, Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too. 

What we learn:

Episode 1: Rob Walch

1:47 Why you should start a podcast

“It could be someone who wants to promote their brand, someone who wants to create their brand” 

There’s approximately 600 Million bloggers vs 600,000 podcasters:  that’s a 1000:1 ratio. Room to grow.

10:57 Why media hosts are important and RSS Feeds

“Apple does not host any podcasts, they don't host a single media file. To get it in Apple Podcasts you have to first host your file elsewhere and have an RSS Feed” 

Your “RSS Feed,” supplied by your media host, like Libsyn, is the treasure map of your content on the internet

Episode 2: Melissa Kiesche 

17:55 Understand your audience

“If you are going to try to start a podcast you need to understand the audience you’re trying to reach:

19:19 Traditional podcast advertising 

“People that are looking to grow their business through advertising. There’s a bunch of different ways to touch podcasting. The obvious way is through traditional advertising.” 

Episode 5: Maggie Armstrong

14:12 How to protect your brand and when to talk to a business lawyer

“If you want to make sure your brand is as protected as possible, getting a federally registered trademark is the highest level of protection.”

42:22 Publicity rights and podcasting

Public figures have the right to control their own publicity..what their name is used for. If you have someone on your podcast that is a public figure it is advisable that you have a conversation, potentially in writing.

Episode 9 LaunchPodMedia

7:10 Bring value to the conversation

“The biggest mistake a lot of beginning podcasters make is that podcasting is contributing to a conversation and you need to bring value to the conversation that your audience wants to hear about.”

26:41 Importance of RSS Feed, keywords and SEO 

“Not use the automatic RSS Feed, Google is tracking the automatic transcript generated by your show...then you can usually beat out advertisements at $16 a click.

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest:  Melissa Kiesche, Maggie Armstrong, Rob Walch, John Dinkel and Dee Kei Waddell

Editor: Laura Veloso

Assistant Producer: Heather Chiles

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In this episode we learn how to ditch the comparison game, show up as your authentic self on Instagram and connect with your ideal client. It’s all about how you show up not how much content you produce or followers you have. Carolyn Stine, an Instagram Coach and Content Strategist, explains how to channel the right mindset for a successful business or podcast.

What we learn:

2:44 How to be authentic on Instagram 

3:57 Have the right mindset to follow through with your strategy

5:39 Being niche to speak to your audience 

7:50 Finding your ideal client

8:41 How to combat the comparison game: Less what more how 

12:40 All about the journey

15:16 People connect with people

16:46 Finding your mission 

18:45 How you show up 

19:10 Have a diversity of mediums...with boundaries 

23:33 Women showing up as themselves

27:24 Holding a masterclass as a way to share your personal style

28:46 How to host a masterclass for free

30:41 Give it your all, no matter the size of the audience 

31:25 It’s not about the masses

36:41 On the imposter syndrome, self-doubt, relatability and mindset work

Want to connect with Carolyn Stine?

IG @carolynbstine https://www.instagram.com/carolynbstine/

Eventbrite: https://www.eventbrite.com/ Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Carolyn Stine

Editor: Laura Veloso

Assistant Producer: Heather Chiles

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Jessica McKinley, a business and certified life coach and host of The What’s Happyning Podcast creates a safe space for discussion on the feelings behind starting a new podcast, when you want to give up, and how to channel negative thoughts into actions for positive growth. In this episode, we learn to give yourself permission to fail, how your circumstances do not equal your results and the benefits of separating facts from thoughts and emotions in your podcasting journey. 

What we learn:

11:40 When there’s no right or wrong answer

13:55 Give yourself permission

16:24 From podcast listeners to international clients

17:08 Jessica McKinley’s podcast

18:10 Emotions in business 

20:52 When podcasters want to quit

22:54 We’re creating our own stress

25:07 Our circumstances do not equal our results

27:52 Emotions aren't something that happened to you, they are something that happens when we choose a certain thought

30:01 Open conversations about women and making money

33:35 Thoughts are not true and separate facts from thoughts

38:06 Analyze the thought

38:17 Thoughts create feelings

42:34 Our brain is taking action to prove itself true

45:34 Step into awareness and write down the thought

Want to connect with Jessica McKinley?

Instagram: https://www.instagram.com/whatshappyningwjess/?igshid=1p5hqvyenzsdo

Podcast: https://podcasts.apple.com/gb/podcast/the-whats-happyning-podcast/id1499375904

Website: https://www.whatshappyning.com/

Friday Feels Email: https://mailchi.mp/7cf8198ae793/whatshappyningfridayfeelsemail

Jessica’s Links: https://campsite.bio/whatshappyningwjess

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Jessica McKinley

Editor: Laura Veloso

Assistant Producer: Heather Chiles

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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 

What we learn:

5:12 What is SEO and what does that mean for podcasters?

13:40: Transcribing podcasts for each episode

14:47 Untapped opportunity digging into your analytics 

26:18 Relatable and attainable testimonials 

29:12 How Spencer got a $3,000 bike for free because of his podcast

33:01 Name dropping and how download numbers aren’t everything

35:16 When an interview turns into a networking opportunity

35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business

37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions

40:13 Optimizing your RSS Feed with titles 

44:36 Spencer talks about the SEO tools he utilizes

48:40 Another mistake podcasters are making? Not leveraging YouTube

Helpful Links:

Otter AI Transcription Service: https://otter.ai/login

Descript AI Transcription Service: https://www.descript.com/

Paid SEO Tools:

Moz Keyword Explorer: https://moz.com/explorer

Ahrefs Content Gap Tool: https://ahrefs.com/content-gap

SEMrush: https://www.semrush.com/

Free Tools:

Google Trends: https://trends.google.com/trends/?geo=US

Answer the Public: https://answerthepublic.com/

Asked: https://asked.com/

Also Asked: https://alsoasked.com/

Want to connect with Stephan Spencer?

Stephan Spencer’s Website: https://www.stephanspencer.com/

Marketing Speak Podcast/Website: https://www.marketingspeak.com/

Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Stephan Spencer

Editor: Laura Veloso

Assistant Producer: Heather Chiles

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