Podcast Coaching with Christine

Learn how to maximize your data to increase listener engagement, how to network effectively during online conferences, and how to "level up" your sound design, in this week's episode. Host Christine O'Donnell and guest co-host Heather Chiles, recap the world’s largest podcasting conference:  Podcast Movement Virtual. For two weeks the biggest names in podcasting were involved in expert panels, networking events, and seminars. 

What we learn: 

1:34 How Podcast Movement turned an in-person conference into a virtual two-week production due to COVID-19 

8:35 How to network at a conference remotely 

“I had a few people message me and say I’d love to connect with you and network that way because it was almost like a DM saying this is what I do I would love if you would check out my podcast if you want to send me anything please feel free to as well.”

12:44 Why you should care about your podcast analytics and what to do with them. 

20:25 Erica Mandy of The Newsworthy interviews Shark Tank’s Mark Cuban 

24:43 Sound design and editing tips and copyright free music

29:15 Smart Passive Income's Pat Flynn marketing seminar and the importance of sharing your story on other podcasts

31:25 Pat Flynn’s advice: one: many, one: one, one: you and what that means for you and your podcast

Helpful Links: 

Free Radio: www.freeradio.org

Composer - Kevin: www.incomptech.com

Stitcher: www.partners.stitcher.com

Podcast Movement: https://virtual.podcastmovement.com/

Swapcard: https://www.swapcard.com/

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Bright Sighted Media’s Intern Heather Chiles?

Palm Beach Atlantic University’s Digital Publication: www.thebeacontoday.com

LinkedIn: https://www.linkedin.com/in/heather-chiles/

Credits:

Production:  Bright Sighted

Host and Editor: Christine O'Donnell

Guest and Assistant Producer: Heather Chiles

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“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.

What We Learn:

1:45: What a typical day looks like for Heather

3:00: Value of having Advertisements in Podcasts  

5:00: Podcasters plugging products versus social media influencers doing so

7:00: Monetizing with smaller vs. larger advertisers

10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation

14:35: If you don’t have many downloads, there are other ways to monetize!

1. Sell your own products
2. Creating Live Events
3. Patreon
4. Affiliate Relationships/complementary  products

19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting

23:00: How to perform a successful AD read on your podcast

26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s

30:00: Selling AD’s through players or even through True Native Media

33:25: How do journalists do a host read AD read without actually endorsing a product?

35:55: Advice for a Podcaster who is currently struggling

Helpful Links: 

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Heather Osgood? 

Website: https://truenativemedia.com/

Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Heather Osgood

Assistant Producer and Editor: Matthew Feiler 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Cherie Rickard is the host of Real Girl Talk, she’s an Adversity Recovery Specialist and an author. In this episode she shares tips on how to book your DREAM interview guest. She shares an outreach template and the importances of knowing how valuable you are. 

What We Learn: 

4:50 Focusing on the people that are for, not against you 

5:56 Facebook Live to Podcast? Real Girl Talk

11:12 How an Instagram story gets people to listen to your show. 

11:47 Cherie Rickard names the handful of celebrities she’s had the chance to interview for Real Girl Talk 

12:26 On the time she interviewed a former Pussycat Dolls member for her show

12:50 How to level up 

13:27 It’s okay to be picky

26:17 Cherie Rickard starts with Instagram and lands the interview

26:45 Create a template email, reach out and find what they want to promote.

27:38 Flexibility is key 

33:55: Know your value

Helpful Links: 

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

https://tunein.com/

Want to connect with Cherie Rickard?

Instagram: https://www.instagram.com/realgirltalkpodcast/

Website: https://www.cherierickard.com/

Podcast: https://realgirltalk.libsyn.com/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Cherie Rickard

Editor: Laura Veloso

Assistant Producer: Heather Chiles

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s episode features Carl Houde. Carl is the founder of The Podcast Engineer, a company that offers editing and engineering services for podcasters. Within his business, Carl relies upon his technical skills in order to work on podcasts during their post-production stages so that his clients have content that is professional and worthy of publication. Tune in to learn about how Carl's editing and engineering background helped him find his place in the podcasting field. Additionally, Carl will provide advice regarding whether it makes sense to invest in an editor or if you should take the lead in editing podcasts yourself.

What We Learn: 

2:20:  Carl’s Business: The Podcast Engineer

3:40: Carl’s Own Podcast: DIY Podcasting

6:05: Struggles of Being a Podcast Business Owner

8:30: Is The Podcasting World Oversaturated?

12:40: Tips on How to make one’s podcast sound good

17:05/20:35: Investing in an editor to join your team v. Editing your Podcasts Yourself

17:45 Editing Software Options

24:50: Incorporating Music into One’s Podcast

26:55 Difference between Podcast Editing and Podcast Engineering

28:05 Using Effects and How A Studio Work

Helpful Links: 

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Carl Houde? 

Instagram: https://www.instagram.com/thepodcastengr/

Website:https://www.thepodcastengineer.com/

Carl's Podcast: https://www.thepodcastengineer.com/diy-podcasting

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Carl Houde

Assistant Producer and Editor: Matthew Feiler 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Courtney Friel is a journalist, podcaster, author and now she has a movie in the works. This KTLA News Anchor and author of Tonight at 10: Kicking Booze and Breaking News “keeps it friel” in this episode of Podcast Coaching with Christine. In this episode, she shares the raw truth about what it takes to create a book proposal, how to balance a professional career with a very personal part of yourself and strategies to handle the fear of putting yourself out there. Check out her podcast: Keepin’ It Friel: Conversations on Recovery. And, find her book on Amazon. 

What We Learn:

7:15 Courtney Friel talks about how she came out about her sobriety on social media 

8:22 Courtney Friel talks about how Netflix’s Ozark, Zero Gravity Management wants to make her movie.

9:24 Getting a call on her 40th birthday that a movie is in the works based upon her book.

9:41 Now is the time, during quarantine, to work on yourself and passion projects. 

12:57 Talks about the changes she’s faced with her podcast, Keepin’ it Friel: Conversations on Recovery, due to studio shutdowns amidst the pandemic.

20:09 Courtney keeps it Friel on the challenges of publishing a book and the possibility of getting scammed.  

25:29 Courtney Friel talks about the painstaking process of trying to work with a publisher.

36:19 On addressing addiction recovery and her support from KTLA

39:33 Courtney Friel talks about her unwanted invitation to Donald Trump’s office.

42:56 Courtney Friel gives advice to people that feel afraid to speak up about their story.

CREDITS:

Production: Bright Sighted

Host: Christine O'Donnell

Assistant Producer: Heather Chiles

Editor: Laura Veloso 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Anna Keenan is the host of the Self.Made.Sister podcast and the Regional Marketing and Philanthropic Manager at Kendra Scott. In this episode, Anna shares her launch story, her growth strategies, and her perspective on giving back, which is integrated into her work ethic. Anna emerged into podcasting after being one of Christine’s podcast coaching clients. In this episode Anna and Christine talk about working together, starting businesses and balancing "mom-life." Listen to the end for more on "Potty-Casting" 

What We Learn: 

2:30: Introducing Anna Keenan

6:00: How Anna ’gave birth’ to her Podcast

14:10: Achieving Success with her Podcast

15:50: Proudest Part of her Podcast

17:30: Biggest Struggles during her Podcast Journey

20:45 Marketing Strategies for Podcasting

24:00 Scheduling Time to Work on Her Podcast

32:20 Using Social Media Takeovers as Part of her Brand

34:15 Anna’s Professional Success using Pinterest

41:00 Anna Giving Back, All Inspired by her Work

49:00: The Importance of Data Review to Keep Track of one's Business

Helpful Links: 

Connect with Anna Kennan:  https://www.selfmadesister.com/about

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

CREDITS:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Anna Kennan

Assistant Producer and Editor: Matthew Feiler

Learn more about your ad choices. Visit megaphone.fm/adchoices

Camille Finan is a business builder, professional carpenter, and host of the Remodel Your Life Podcast. In this episode, Camille Finan gives us an inside look into the world of monetizing your podcast and marketing yourself to solve real-world pain points, strategize the way you direct your audience, and improve your business.

Want to learn more about all the things you can do to improve your business and make money in the trades? Listen to Camille Finan speak and teach on October 24th/25th at a free virtual summit, Build Your Craft, while getting the chance to win one of 2 $500 gift cards. 

What We Learn: 

13:22  - The difference between capturing your audience versus directing them towards something that solves a problem. 

20:01 - Camille dives into the inspiration behind the Remodel Your Life podcast. 

29:00 - Camille discovered a method of monetizing her podcast that worked best for her.

30:58 - Camille discusses her first viral sale: “How to use a spray gun for $27” and turned it into a $40,000 success. 

40:23 - Camille breaks down the process of automation.

Helpful Links:

Email Marketing Platform: https://convertkit.com/

Course Creation: www.teachable.com

Timer application: https://www.deadlinefunnel.com/

Camille’s Podcast: https://remodelyourlifepodcast.com/

Camille’s Book: https://www.amazon.com/Kitchen-Love-Story-Cabinetmakers-Designing/dp/1940716535

CREDITS:

Host: Christine O'Donnell

Guest: Steve Kuzj

Assistant Producer: Heather Chiles

Editor: Laura Veloso 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Kuzj, A 3 Time Emmy-Award winning news reporter and professional voice over artist, shares what it takes to improve your voice for your podcast. He breaks down how to find the best place to record, techniques to improve the sound of your voice, and how to get rid of bad habits such as saying “like and “um.” Steve also talks about how to be your natural self while recording and why it’s important to review your performance.

What you'll learn:

3:10: Audio Quality of Your Podcast

5:00: Audio Peaking and Clipping

8:15 : The Best Space to Record Audio

9:45: Using Your Voice Professionally and Avoiding Bad Habits

13:30: How to Sound Natural on Your Podcast

15:30: Steve Answers Your Questions

17:35: Last Thoughts from Steve

Helpful Links: 

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Steve Kuzj? 

Twitter: https://twitter.com/SteveKuzj

Instagram: https://www.instagram.com/stevekuzj/

Website: http://www.stevekuzj.com/

CREDITS:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Steve Kuzj

Assistant Producer and Editor: Matthew Feiler 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcasting industry leader and monetization specialist Doug Sandler shares what to do when life gets in the way of a “perfect” podcast recording, in this week's episode. Plus we go over the top 3 struggles of podcasters today: growth, becoming a leading influencer, and monetization.

Doug has more than 30 years of business experience as an entrepreneur and leader. his book, nice guys finish first is a #1 ranked Amazon best-seller.  and he’s the host of  The Nice Guys on Business podcast,

What you’ll learn: 

1:00 – Podcast Saturation, Advice to New Podcasters, Making Money

7:47 – A week in the Life of Doug’s podcasting business 

12:47 – Doug’s Podcasting Journey

21:23 – Most do most podcasters struggle with today?

22:40 – How to grow a community

30:53 – How to make people see you as an expert

42:43 – What to do when life gets in the way of a “perfect” podcast recording

Links from this episode: 

Doug’s Free Gift: turnkeypodcast.com/toolkit

1 Month+ FREE Libsyn Media Hosting when you use the code: BRIGHT. 

Bright Sighted Podcasting: https://brightsighted.com

Instagram: @TheChristineOD

Editing by: Laura Veloso

Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig.  Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.

1:45: USPS, Elections, COVID-19 stresses; General check-In 

“There is great inquiry right now, and the people who were, you know, either borderline or struggling in a normal year, are really having a difficult time right now.”

4:00: Christine gave birth to her new baby!!!!

“I had a kid in quarantine!”

4:45: How Laura started her podcast

“Across the board, all of these people identified with that feeling of what it feels like to be the only one in the room. And, so the idea of this podcast came out of that.” 

12:45: Laura’s thought about the progress of her podcast’s success

1. “Since he built that studio, our downloads had tripled because we started producing more content as well” 
2. “We’re not at the number of downloads that we’d like to see weekly to attract the caliber of advertisers that we would like to attract...but someone who launched a year a change ago, yeah, we’re rocking right now”   

17:00: Monetizing in Podcasting

“And I was riveted by how many of them entered into podcasting with a step-by-step plan to make money by the end of the first year {...} which was exactly the opposite of the way that I entered into podcasting”  

20:00: Booking speaker gigs

“If you’re fortunate enough to get a gig without pitching yourself, to just post, you know, as you can”

23:30: Public Speaking

“I pitch everything. Any time there’s an opportunity, I pitch myself for it.” 

26:30: First time Laura has an article published

“Friday, I sent it to Jessica, Saturday I rewrote, Sunday I pitched it out, and Monday,  it went live at HuffPost”

31:45: Struggles in Laura’s Podcasting Journey”

“The biggest demographic of people who listen to podcasts are white men, and mainly they listen to other white men and I find that to be, at slivers of time, discouraging”

33:50: Dream Guest and Podcast Networking

There are so many people I would love to interview."

35:30: Laura’s Tips for New Podcasters

“So the newsletter I think is important, the website is very important, the Facebook group”

LINKS: 

Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

CREDITS:

Production:  Bright Sighted

Host: Christine O'Donnell 

Assistant Producer and Editor: Matthew Feiler 

Laura’s Website:

https://theonlyonepod.com

Learn more about your ad choices. Visit megaphone.fm/adchoices