Podcast Coaching with Christine

Experienced news reporter Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.

Learn more at thenewsworthy.com

Learn more about Christine at christine-odonnell.com 

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Emily Merrell is an event planner, business coach and founder of Six Degrees Society -  a women's networking organization that focuses on taking the guesswork out of networking for women professionals through virtual events.  In this week’s episode, we are going to talk about how you can use virtual events to grow & even monetize your podcast.

Learn More About Six Degrees Society: https://sixdegreessociety.com/

Follow Emily on Instagram: https://www.instagram.com/emilyamerrell/

Christine's Website: https://christine-odonnell.com/

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Lexie Smith, PR Expert and Founder of The PR Bar - a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.

FREE PR Tools: 

• https://www.helpareporter.com/

Lexie's Website: https://theprbarinc.com/

Christine's Website: https://christine-odonnell.com/ 

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Amid the Coronavirus pandemic, some research says people are listening to podcasts more, while some says people are listening less.

In this episode, James Cridland, a radio consultant and creator of podnews.net (a daily podcast newsletter), and journalist Christine O'Donnell rehash the latest research on the podcasting industry, including how the Coronavirus is affecting the industry as a whole. 

Helpful Links: 

https://podnews.net/

christine-odonnell.com 

How Coronavirus is changing podcast listening -Chartable

Podcasts Lost the Commuter Audience, but 18% of Adults Say They’re Listening More - Morning Consult

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LaunchPod Media co-founders John Dinkel and Dee Kei Waddell and I talk about the confidence struggles many deal with before stepping on front of a microphone. What to do if someone has the same podcast title as you and how to step up your descriptions so your podcasts rank higher in Apple Podcast. 

LaunchPod Media’s podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

• DeeKai’s struggles with personal confidence before standing in front of the microphone. 
• “What Right Do I Have TO Do This? Imposter Syndrome
• Here's how to get your podcast feature, go to google, go to the question mark, enter in the thing, make sure you have 2 weeks of podcasts, submit..
• Interact with people for 1 hour every day...about your special skill
• Christine's trademark / rss feed problem
• Upgrade your name...and do a two prong title. 
• • For example: Podcast Coaching with Christine | Podcasting Made Easy

• Updated descriptions, easy to understand searchable titles, you are able to create consistent content; Apple tracks  what time and date you put it up.
• How do you know when a podcast is dead ?
• What is the purpose/mission statement of your podcast. You need to have goals.
• How do you guerrilla market your podcast?
• Linkedin is where all the podcasting badasses should be hanging out.
• The importance of the “5 star rating and review please”

Launch Your Podcast with Christine by singing up for her Signature Launch + Grow Program: CLICK HERE

Follow Christine on Social: 

Facebook: @thechristineod

Instagram: @thechristineod

Twitter: @thechristineod

Christine’s website: christine-odonnell.com

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LaunchPod Media co-founders John Dinkel, Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics go grow their productions, so you can too.  

Places Podcasters Should Engage With Their Audience Online: 

1. Facebook
2. 1. Groups
   2. Live Streams
   3. Live Stream (stories) 
3. Instagram
4. Reddit
5. Discord
6. Quora 
7. Twitch Live Streams

Time Codes Worth Mentioning:

00:00:02:22  - How these cofounders met. 

00:00:02:40 -  “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle

00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]

00:00:06:10 - The 2 big misconceptions in podcasting. 

00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell

00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.

00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell

00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process. 

00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time." 

"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."

"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message." 

- Christine O’Donnell 

00:00:14:48  - "What if Instagram is not working, where else do I go to promote my podcast? 

00:00:22:10 -  Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast

00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast! 

00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate. 

00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com

Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google. 

Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click. 

00:00:23:37 - Track Your Podcast: Chartable, Podtrac

Connect with Launch Pod Media's John Dinkle and DeeKei Waddell

• LaunchPod Media - Website

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Summary: Lindsay Piper Shaw, an advertising campaign strategist with a passion for optimizing and scaling podcast initiatives shares tips on how to monetize your podcast with advertising in this week's episode. 

Lindsay is a Senior Marketing Consultant with Right Side Up - a podcast advertising company and has her own podcast: a murder mystery called “Murder We Wrote.” 

Important Time Codes: 

5:00 Think about brands you love - how to cold call?

You need 5,000 downloads per episode in a 30-day window if you want to attract advertisers

10:00 We don’t like more than 4 ads in an episode

11:00 I know we all want to make money with more ads, but I want to be very cognizant of the cistern experience. 

What is a CPM?

Let's do the math: The average cost per 1,000 downloads is $25 dollars. So, if you have 5,000 that would mean you make $125 in ad revenue per episode. 

Helpful TOOL:  Rate Calculator

15:00 How adverting agencies are tracking the success

17:00 Why you need a supplemental income when you start podcasting

?If I’d advise podcasters of one thing, I’d tell them to focus on growth." - Lindsay Piper Shaw 

19:00 Strategies for growth: 

• “ad-swapping” with shows with overlapping audiences
• use every tool that you have available
• social media
• Reddit
• talking with other podcasters about what’s worked with them
• If you love an Etsy store, write to them and say "hey, I really love to push an ad for your product in exchange for you sharing about it on your social media?

How To make your RATE CARD & Pitch Deck!

34:00 Midroll, host-read, and other ad jargon. 

39:54 How to successfully deliver a podcast ad that WORKS

Right Side Up website

Contact Lindsay on Twitter: @lpshaw

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Summary: Brandon Hull, Founder of a workflow tool for podcasters share’s his thoughts on how to plan ahead for the holidays. He shared what systems worked for him in the past and why he created HelloCast to take his podcast content calendar to the next level! Keep reading for a 20% discount on 1 year plan.

Timecodes: 

00:01:35:08 - Freelance to Founder Podcast by Brandon Hull

00:06:39:19 - Different tools for organization and workflow Brando used before creating HelloCast: Gmail, Google Sheets, Trello Board, Airtable

00:17:41:18 - These big gaps can be cut. 

00:21:27:10 - How Podcasts can help you be more and do more!

00:23:12:13 - How Brandon Hull Manages... 5 Kids, A Full-Time Job, His Content Calendar and A Side Hustle... 

00:24:19:20 - My podcast is helping me put 2 kids through college!

00:28:54:21 - If you want to make actual money you need to either have massive downloads or you need to have something else that you're offering the audience that allows you to monetize the audience instead of just using them as numbers to get money from someone else.  Premium Content, bonus content...collabs with other people who have premium content you can promote. 

00:31:49:06 - How to put on the "broadcasters" mentality like you would your outfit for the day. 

00:32:54:06 - Know Yourself!

00:33:34:20 - Allow yourself to have a break. 

00:35:58:00 - Podglomerat Network - beneficial to us because the network is trying to market the group of shows and that might mean guests, guest appearances, sponsors, I've gotten guests on my shows due to their outreach efforts...and people who write in. I think the future of podcasts... is being part of some network, group or collective... 

00:43:17:18 - Why you should infuse your personality into your podcast

00:46:47:03 - Spend 5 times as much time on your show content/personality as you do, what gear you need to be successful. 

GET 20% off your first year of your HelloCast account by signing up with THIS LINK: http://bit.ly/HelloCast20Percent

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Hey friends, we've changed names. Welcome to the Podcast Coaching Podcast. 

I know it's been a few months, but there's been some crazy stuff going on behind the scenes. (Which I'm happy to tell you all about in upcoming episodes). 

For those who are new here, this podcast is a resource for podcasters looking to level up their podcast with TV broadcasting strategies, storytelling skills and, interviews with podcast industry insiders. 

Thanks for being here. I'd love to know what you think and how what topics you'd like me to cover. Shoot me an email at [email protected] Or, find me on social @thechristineod. 

Let's do this! 

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