PODCAST – Ecommerce Brief

Here are some stats on the most popular channels that buyers use to research products before making an online purchase: retailers websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). Also interesting to know that 40% of millennials (age 18-37) say they used voice-enabled digital assistants, such as Amazon Echo and Google Home, to research about the product before buying them online.

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Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text.

Hey what’s up everybody this is Carlos from wizardsofamazon.com and bluebirdmarketingsolutions.com and my tip for you today has to do with one approach for sourcing private label product or sourcing something you’d like to get in to sell private label.

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Let’s talk about personalization is ecommerce. Personalization can be tricky. Some people freak out by the fact of how much advertisers “know” about them and their internet searches. Some find it very useful. But no matter how you feel about it, personalization is the key to ecommerce success.

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Hi guys! Galyna Parker from Ecommerce Brief is here and this is my tip about Amazon product images.
Did you know that it has been proven that absolute majority of consumers are basing their purchase decision on product’s photographs?

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Amazon has been testing out new feature on their product listings. Now instead of showing products Brand name right under the product title, there is a prefix to each name. For example, lets call our brand ABC. If ABC brand has an Amazon store, the link will be displayed before the title and will say: Visit the ABC store.

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Marketplace Pulse, an ecommerce intelligence firm which is collecting data about Amazon and their sellers, has revealed some information about Amazon shoppers behavior during COVID-19 quarantine. Over the past thirty days, Amazon buyers have left about a million negative reviews about sellers.

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What I am about to say is important because this knowledge will help you understand where your customers are and therefore where they can be reached at. Here are the most downloadable smartphone apps:

1) Facebook
2) Facebook Messenger
3) YouTube
4) Instagram
5) WhatsApp

This is according to App Annie report on July, 2018

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Unless you have been living under the rock, you probably have heard of photo and video sharing app Instagram which was aquired by Facebook for $1 billion in 2012. And you probably don’t need me to tell you that Instagram is not just for sharing pictures of avocado toasts and beautiful ocean sunsets.

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The average amount of time between a Google product search and a purchase is 20 days and about 1/3rd of Google product searches turn into transactions within 5 days. This is according to Jumpshot’s Competitive State of eCommerce Marketplaces Q2 2018 Data report.

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Amazon Business have launched a special webpage on Amazon.com that lists COVID-19 related health products for sale such as masks, gloves, thermometers and hand sanitizer. So far as of today there are only a little over a hundred product listings, many by major brands like Purell, and many products are out of stock.

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