Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected]

Episode Takeaways 

The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions.

Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action.

Your CTA needs to be short, simple and give people a reason to do it.

Tailor your CTA to the platform (s) you are using. Louie explains how.

Put your CTA in the first third of your content.

Creating a flawless CTA may take you several takes, so put aside enough time to get the job done.

BEST MOMENTS

“A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.”

“With the CTAs, you can’t ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.”

“Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.”

"You want this advert to come in early, to get the most people possible. "

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

Email: [email protected]