Podcast Guesting 360 | From Getting Booked to Getting Results

Today we are chatting with Craig Cody CPA, certified tax coach, & author of Secrets of a Tax Free Life. He's going to share the biggest tax mistakes that business owners make! What is the biggest mistake you see small business owners making regarding taxes? What are the 10 most expensive tax mistakes that cost business owners thousands? What is proactive tax planning and how can it minimize your taxes? How often should a business owner communicate with his/her CPA and why is it so important? https://craigcodyandcompany.com/ http://craigcodyandcompany.com/smooth/ for a FREE book 10 Most xpensive Tax Mistakes that Cost Business Owner's Thousands

Today we are chatting with Jimena Cortes published author, international speaker and entrepreneur, who is the founder of Wizard Media, and expert in generating high value leads on LinkedIn. Questions we cover: •You help businesses get more clients using LinkedIn, Google and strategic sales processes. Your clients on average get an ROI of 300% or more on their marketing campaigns. Killer! Why is LinkedIn a key platform for success? •Is LinkedIn built for more corporate industries or is that a myth and why? •What are TWO key things that entrepreneurs SHOULD do in LinkedIn to generate more leads? •What strategy can we apply today that will help with our sales conversions in LinkedIn •What insights does LinkedIn supply that we should be watching and using to tweak our message/strategies? *What is Sales Navigator and how can that help with our sales? www.wizardmedia.net http://www.jimenacortes.com

Today we are chatting with serial entrepreneur, author and Creator of Recurring Revenue Revolution, & co-founder of JV Insider Circle Milana Leshinsky. She's going to share how to use simplicity as a growth strategy. I ask her these questions:

• What is simplicity entrepreneurship and what does it mean?
• Who should pay attention to simplicity entrepreneurship?
• How do you know if you need simplification?
• You talk about simplicity as a growth strategy – how can simplicity help you grow your business?
• How do you move towards simplicity in your business? Share some tips that someone can implement today.

Today author and serial entrepreneur, Summer Felix-Mulder is going to share how whiteboard videos, with her company The Draw Shop, have helped corporations with training and business owners attract more clients.

• Explain what animated whiteboard videos are.
• What applications have business owners and clients like LinkedIn, Tim Ferris, Tony Robbins used them for?
• Why do they work so well?
• What should your animated videos be about and what should the goal be?
• How long should they be?
• I'd love for you to share some do's and don'ts tips.

On this episode we hear some killer strategies from LinkedIn Ads pro, AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific agency, and official LinkedIn partner that manages among the world's most sophisticated accounts worldwide. Here are some questions I asked AJ

• There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
• How do you know which is best for you?
• Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising?
• What are realistic expectations when launching an InMail ad?
• Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?

We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!

Dan Moyle is the Chief Marketing Officer at Interview Valet where he sets the marketing strategy for the business in addition to working directly with clients. Dan talks about interview marketing and what you need to do to have successful interview based podcast.

Main Questions Asked:

• What do you mean by interruptive advertising?
• What is inbound marketing?
• What is podcast interview marketing?
• What kinds of goals should you have when you start your podcast?
• What are the do's and don'ts of podcast marketing?
• What makes a good guest?
• What should you do once the podcast goes live?
• Do you have any tips for Instagram?
• Are there any other directories we should be syndicating to?

Key Lessons Learned:

Marketing

• People are tired of being interrupted in their life with advertising they don't ask to see, but that seems to be most common way of getting attention in the market today.
• Inbound marketing includes content marketing but it can include other aspects.
• Convert. Delight.
• Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships.
• Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It's about telling your story and sharing value with the audience.

Podcasting

• When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona.
• Most people who start a podcast don't carry it through. Podcasting is a long term marketing strategy.
• It's almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one.
• If you are a guest on someone's podcast, treat it like a full fledged media appearance.
• As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don't worry about stumbling on your words, a podcast is meant to be an authentic conversation.
• A good guest is prepared and professional, being a good story teller is helpful too.
• Be conversational but focus on the interview itself.
• Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don't bombard them with your pitch.
• Send the listeners back to a specific page at the end of the interview and then promote the show once you're done.
• Your podcast has to have a home base. You should have a website where you own and control the content.
• Show notes are great but transcribing is also another way to leverage your audio content.
• Focus on the main directories like iTunes and Stitcher.

Interview Valet

• Dan's company essentially a media agency that helps their clients get on relevant podcasts to spread their message.
• They focus on the business, faith, and health and wellness niches.

Final Tips

• Be helpful, servant leadership should be your focus when coming onto someone's podcast.
• Be prepared, be courteous, and offer value to the audience. Don't forget to promote, promote, promote!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Audiogram

Interviewvalet.com/sailing

Nick Loper is the Chief Side Hustler at Side Hustle Nation and has been exploring non-job income opportunities and supporting an amazing community of aspiring and part-time entrepreneurs seeking to add a little more financial freedom and security to their lives.

He is also the host of the top-rated Side Hustle Show podcast.

Main Questions Asked:

• What is Side Hustle Nation and what does it mean?
• What was your main goal?
• What made you start your podcast?
• What is the Listener Pyramid?
• What are some of the biggest mistakes you've seen?
• What are some great ways to convert listeners to subscribers/raving fans?

Key Lessons Learned:

Side Hustle

• A side hustle is a job or gig that you can do outside of your day job to make some extra money.
• Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from.
• "Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive."
• Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick's full time focus.
• One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done.

Podcasting

• Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future.
• He started off with very inexpensive equipment and free tutorials to figure out the process.
• Nick's podcast grew slowly and wasn't an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push.
• Once you get going, the algorithm takes over and makes it easier for people to find you.
• Everyone starts from scratch and there's value in every episode.
• You have to keep the listener in mind when titling your episodes. What's in it for them? When creating content, ask yourself what the hook is.
• Make your podcast too good not to share.
• A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make.
• Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans.
• Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
• Don't start a business around a passion, start around a skill and it will turn into a passion.

Listener Pyramid

• The base of the pyramid is strangers, people who have never heard of you.
• Listeners are the second tier, people who listen to your show at least once.
• Above that, you have subscribers and fans. Subscribers consume your content regularly and fans are your advocates.
• Even without an email list, you probably have a list of contacts and people you have interacted with online that can get you started.
• Getting people who have never listened to a podcast before is probably the biggest hurdle to overcome. The most overlooked tactic of podcast marketing is word of mouth.

Final Tips

• Your friends and family are the first step in growing your podcast. Once you get the ball rolling, you just have to stay consistent, keep delivering value, and keep the momentum going.
• Check out Side Hustle Nation to get inspired and begin your journey to financial freedom.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

SideHustleNation.com

Side Hustle Podcast Show

Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people.

Main Questions Asked:

• What is Wavve?
• How do you find the right clip to share?
• How tech savvy do you have to be to use Wavve?
• Has anyone used Wavve for other applications?
• Are there any mistakes you see that we shouldn't do?
• Do you have any Instagram tips?

Key Lessons Learned:

Podcasting And Video

• Podcasting is an incredible way to build relationships with prospects and customers. It's the only way to have an authentic conversation without actually talking to someone.
• Tech is making growing an audience with podcast easier than ever.
• Wavve was originally an internal marketing tool developed for Baird's previous startup. They realized that there is no great way to put long form audio content onto social media.
• Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results.
• Use the analytics the social platforms provide to understand where you should be spending your time.
• Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen.
• If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
• Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don't include hashtages
• Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes.
• People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience.

Wavve

• Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video.
• Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing.
• Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself.
• If you are tech savvy enough to create a podcast, you will have no problem using Wavve.
• Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on.
• Wavve templates allow you to match your branding. You can customize the position of the images and text.
• Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera.
• Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed.
• When you boost a video post like one created with Wavve, you get a lot more bang for your buck.
• Make sure your design is clear and accomplishes your goals for what you want the listener to do.

Final Tips

• Check out Wavve for your podcast and reach out to Baird and the team, they'll be happy to help you get started.
• Don't forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Wavve.co

iqta.gs

Wavve on Instagram

Todd Tresidder's background includes getting a B.A. in Economics from University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this web site. Todd reached financial independence at the age 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Main Questions Asked:

• How much money do we need to retire?
• Is there a point where it's too late?
• What does financial coaching mean?

Key Lessons Learned:

Retirement Planning

• The default age for retirement has always been 65 but that's beginning to change.
• Life spans are getting longer and the length of time people are retired is expanding. This means it takes way more money to support the additional years of retirement and financial independence doesn't mean the same thing it used too.
• The new retirement involves having a career in the early stages and accumulating the capital you need for later on. The later stages in your life are focused on fulfillment.
• Most people think of retirement as a box where you save money for the first 65 years of your life and then you don't do anything until the day you die, but that's not the way life goes. They also tend to rely on their financial planner to create the wealth they need to survive when they retire.
• There are only three asset classes that you can viable for retirement planning and financial independence: Business entrepreneurship, direct ownership of real estate, and owning conventional paper assets. All three are acceptable, they just have different characteristics that have to match up to your needs.
• Financial planners will always try to sell you the conventional paper assets path but it's not your only option.
• If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
• The advanced planning framework uses a different set of mathematics where you use other asset classes to build wealth.
• It's never too late to start planning for retirement, you just need to have different strategies for different ages and skill sets.
• Almost everybody has the assumption that paper assets are the only real way to reach financial independence, they're missing the framework they need to understand their other options.
• Everyone has a conflict of interest on your money except you. That's why traditional financial plans don't include non-traditional financial assets. You can delegate authority over your financial assets, but you can never delegate responsibility.
• You don't have to do everything yourself, you just need the knowledge to make good decisions.
• Wealth is math, if you don't put it to work for you it will work against you.
• Technology has made a number of business models possible that couldn't have existed only 5 years ago.
• Todd was a pioneer of financial coaching in the early days of the internet. A financial coach is an educator, the goal is to make you independent of your relationship with the coach. Once you learn something and act on it, it starts to become ingrained.

Final Tips

• The secret to financial planning is that there is no secret. You just need the knowledge to make good decisions about your wealth.
• It's never too late to get started planning your retirement and trying to achieve financial independence!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Seven Steps To Seven Figures

https://financialmentor.com/

How Much Money Do I Need To Retire

Step 3 Course

Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of "Why People Quit Your Membership Program & What You Can Do About It" and an online course "Seven Systems of a Growing Membership Business."

Scott has led membership organizations in both non-profit and for profit companies since 1997. He's noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

• What are some of the reasons people cancel?

Key Lessons Learned:

Membership Retention

• The major reasons people cancel a membership include:
  • The cost being too much, many people impulse purchase a membership without understanding the value it provides.
  • They're too busy. Your members will never really tell you the real reason they're quitting. Being "busy" is a socially acceptable way for them to opt out.
  • "I'm not getting anything out of it." You are not responsible to make sure your members make use of their membership, you have to show them how to use it properly.
  • "I'm getting too much." Membership overwhelm is a real thing, some people get intimidated by too much information too fast.
  • "I found something else." Never put your competitors down. How can you add value to what you are currently giving your customer. Make them an offer to keep them and make them feel like you value them.
• Many membership business owners don't know why their members quit.
• If you really believe in your membership, you are doing your customer a disservice by not trying to keep and help them.
• Get rid of the button that makes it easy to cancel a customer's account. Make it clear, but make sure they need to speak to someone first.

Rescuing A Quitter

• Never process a cancellation without a conversation.
• Recognize that every member matters. A member that wants to quit deserves your attention.
• Always have a pre call plan and script. Know their name, business, location, how long they've been a member, their lifetime value, and why they matter to you. Have a conversation about their engagement and avoid putting them on the defensive.
• Never have a conversation without an offer. Always have a good/better/best offer that you can make to keep them. If people don't know their options, they have no reason not to cancel. Always include a deadline.
• Get to the heart of the matter. Try to discover the true reason someone is quitting. People join a membership with their heart and the quit with their head. Use the three words: feel/felt/found and help the person solve whatever their issue is. It's difficult to say no to someone who is honestly trying to help you.
• Always follow up. Send them an email and recap the conversation. If they didn't take your offer, tell them what they will no longer have access to.
• Build a reactivation campaign. Your former member's circumstances will change. Check in with them and make the offer again. Use different forms of media to start the conversation again.
• Leave an open door. Your members should always feel welcome to come back.
• Implement systems that keep people from quitting. A system is anything that saves you stress, time, energy, and money.
• Constantly grow yourself and stretch your abilities. Growing businesses are lead by growing leaders.

Final Tips

• Check out Scott's website and his course if you are serious about growing your membership business.
• Never tell your members that they are quitting your membership, nobody likes to be called a quitter.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

http://Whypeoplequit.com

https://scottwhitakerconsulting.com