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Ash and Kane do a podcast industry update in quiz form, revealing the top-performing podcasts in the UK right now, Spotify’s new video uploading feature and how to start recognising the value in your podcast audience.   

KEY TAKEAWAYS

• Spotify’s video uploading feature looks exciting at face value but as it doesn’t use an RSS feed there could be negative consequences for podcasters analytics.
• For every $1 spent in sponsorship in podcasting, they make $5 back!
• Not all creators are entrepreneurs and it’s common for podcasters to not realise how valuable their audience could be for sponsors and advertisers.
• Podcast ads perform better than TV and YouTube!

BEST MOMENTS

"If someone wants to watch podcasts they’ll just go to YouTube”

“Why don’t they [Spotify] want me to know how many listeners I’ve got”

“It’s so common for podcasters just to not to know how valuable their audience is”

“68% of people listen to some or all of the podcast ads in the last episode they listened to”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]