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Kane talks to PR expert, speaker and podcaster Chloe Bisson in this episode. Chloe shares insider tips on how to turn your podcast content into books and paid speaking opportunities. She reveals the pros and cons of traditional publishing vs self-publishing and explains how to leverage media appearances to grow your personal brand. Chloe also provides actionable tactics on conducting great interviews, building rapport with guests, and launching a successful podcast.

KEY TAKEAWAYS

• Consider hybrid publishing where you get support but retain control and profit.
• Add free online resources to your book to capture reader emails.
• Approach podcast interviews like public speaking - prepare but don't overprepare.
• Build rapport with guests pre-interview to relax them and get to the good stuff faster.
• Launch with curiosity and buzz - get people talking about your upcoming podcast.
• Release episodes with big names early to build platform for lesser known guests.
• Use your own social media to promote episodes - don't rely on platforms alone.
• The biggest mistake most people make is they don’t make their book about them and their brand. Ensure your book has you all over it!

BEST MOMENTS

"When you go into media, you don't have very long to make an impact."

"If there's someone you want to have on your podcast, go and meet them in person, go to an event, watch them do something else."

"My ultimate is to get the podcast on other channels as well. I would love to take the show on to radio, TV."

"Enjoy the process and don't wait for perfect - you can tweak as you go."

VALUABLE RESOURCES

https://www.linkedin.com/in/chloebissonofficial/?originalSubdomain=uk

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]