Podcast Junkies

Lindsay Tjepkema is the CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Today, Lindsay and Harry touch on adapting business practices in the midst of a pandemic, how to create compelling content, and what it means to provide value and enhance the podcasting industry for B2B marketers. Lindsay shouts out mentors who have helped shape her career arc and what Casted looks for in prospective clients.  

FullCast – https://fullcast.co/

06:26 – Lindsay Tjepkema, CEO and co-founder of Casted, joins the show to discuss her passion for marketing, running her own company, and her podcast origin story 

11:10 – Learning how to create compelling content and the inspiration to launch Casted 

16:02 – Providing value and enhancing the podcasting industry for B2B marketers and building a stellar team 

24:01 – The workflow of Casted, distribution of content and tracking URLs 

34:37 – How Lindsay helps podcasters expand the conversation outside of the episode 

36:41 – Lindsay’s growth as a podcast host and mentors who have impacted her career trajectory 

44:34 – Adjusting to business life during a pandemic and fostering an empathetic and understanding culture 

48:44 – Something Lindsay has changed her mind about recently and what excites her most about the future of podcasting 

52:15 – Casted’s ideal prospective client 

52:48 – Harry thanks Lindsay for joining the show and let’s listeners know where they can connect with her and learn more about Casted 

“I’m not constantly tinkering. I don’t have a thousand business ideas. I have lived experience. And I lived as a B2B marketer for fifteen years. I’ve seen it from every angle. I’ve seen things go well and things not go well. I’ve seen the shiny new objects, the new platforms and the new channels. The one thing that’s always been true to me is human connection. So it was that that innately told me that podcasting and video are good.” (14:17) (Lindsay) 

“We integrate with different CRMs, different CMS, with different marketing automation platforms with the B2B marketer in mind. Where are they working now? Where are their teams working? What are they already using that we need to flow into, pull from, push to to make their lives easier and help them get maximum value out of the creative work they’re doing?” (26:30) (Lindsay) 

“You need to slow down in order to generate better results. You need to focus on creating really great content, which is probably going to come at the cost of quantity. Better quality, even if it comes at the cost of quantity, can make it really good. But then that’s where this approach of amplification comes into play. Take the time to get really intentional about creating something meaningful.” (28:41) (Lindsay) 

“It’s not just about the show, it’s about what was said. It’s about everything in it. It’s about the content that’s there. And then, that’s where you get to get really creative as a marketer around what else am I gonna do with it. How am I gonna use it in lots of different ways to build those connections?” (36:09) (Lindsay) 

“One thing that I’ve been advocating for and that we at Casted have been advocating for is that podcasting should be the center [of your marketing strategy]. Your podcast should be the middle and your audio and video content should be the nucleus of everything else you’re doing and we’re starting to see that.” (51:56) (Lindsay)

Podfest Expo Virtual Summit – https://podfestexpo.com/

Podcast Index Social Mastodon – https://podcastindex.social/about 

Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 

PodNews – https://podnews.net/ 

Podtrac – http://analytics.podtrac.com/ 

Chartable – https://chartable.com/ 

Lindsay’s LinkedIn – https://www.linkedin.com/in/lindsaytjepkema/ 

Casted on Twitter - https://twitter.com/gocasted

Lindsay’s Website – https://www.casted.us/?hsLang=en

Casted – https://www.casted.us/?hsLang=en

Lindsay’s Podcasts:

The Casted Podcast – https://podcast.casted.us/public/5/The-Casted-Podcast-52134 

Casting A Vision Podcast – https://www.audible.com/pd/Podcast/B08K56YYJ4 

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

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Podcast Production & Marketing by FullCast

Mathew Passy is a professional podcast consultant. Actually, he’s The Podcast Consultant who helps brands, small businesses and individuals use podcasts and podcast advertising to connect with smart and engaged audiences. Today, Mathew and Harry engage in a dialogue about Mathew’s background in audio and why there’s still a major competition between the radio and podcasting industries. They talk about cryptocurrency and the decentralization of finance, the corporatization of podcasts, and the work Mathew is doing in localized content.

FullCast – https://fullcast.co/

06:32 – Mathew Passy joins the show to discuss everything from vertical farming and Covid-19, to Joe Rogan and selling sponsorships before launch

19:41 – Mathew’s podcast origin story and how he went from a Production Associate at The Wall Street Journal to a podcast consultant

32:01 – The rich history of radio and why the industry still clashes with podcasts

37:19 – Mathew recalls the most memorable moments of his time working in radio

40:30 – Cryptocurrency, NFTs and decentralization of finance

43:23 – Discovering the podcasting community

49:32 – Corporatization of podcasts and how to keep that niche feeling

52:47 – The work Mathew is doing in localized content

56:30 – Something Mathew has changed his mind about recently and the most misunderstood thing about him

59:00 – Harry thanks Mathew for joining the show and let’s listeners know where they can connect with him and learn more about The Podcast Consultant

“So many people that I talk to in this space ask, ‘How many episodes do I need before I can approach a sponsor?’ None. It’s hard. You have to know what you’re doing. You have to know people. You have to have relationships. People have to trust you. But there’s no minimum for selling an ad. You just have to be smart, savvy, committed and confident.” (18:06) (Mathew)

“I always found podcasting interesting because it’s basically the same thing [as radio] but without the restrictions of Broadcasting, and the FCC, and time limits, and all that nonsense.” (26:43) (Mathew)

“The problem is people in radio think that radio is the end all be all, the same way that people in broadcast television think that broadcast television is the end all be all. And what they don’t understand is that it’s not about the technology or the delivery system.” (35:06) (Mathew)

“I’m a big fan of the idea of localized content. I think that is a space that needs deep exploration.” (52:50) (Mathew)

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

Mathew’s LinkedIn – https://www.linkedin.com/in/mathewpassy/

Mathew’s Facebook – https://www.facebook.com/ThePodcastConsultant/

Mathew’s Twitter – https://twitter.com/MathewPassy

Mathew’s Podcasts:

CausePods –https://podcasts.apple.com/us/podcast/causepods/id1398644299

Podcast Me Anything – https://music.amazon.com/podcasts/6cd27b41-48ef-4737-9a8e-501c55e6711a/podcast-me-anything?ref_=dmm_acq_mrn_ds_rh_e&ref_=dmm_acq_mrn_d_ds_rh_z_-c_c_579356664661_g_133483500380&gclid=CjwKCAjwjZmTBhB4EiwAynRmD8FO7eRKoxS4VkGR1tsGWhPKtGAg_AKYO6KIGj7BxAJO6Xmm-Ov-xxoCBtUQAvD_BwE

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Podcast Production & Marketing by FullCast

Brenden Mulligan is an entrepreneur who cut his teeth in the music industry before going on to become co-founder of startups such as Onesheet, Cluster Labs, LaunchKit, Elevate, and PodPage, to name a few. Brenden shares these experiences on today’s episode and speaks to his passion for problem-solving and building products that customers love. Brenden and Harry discuss Brenden’s time at Google, what he has learned from multiple startup exits, and the current trajectory and state of the podcast industry.

FullCast – https://fullcast.co/

06:32 – Brenden Mulligan shares his experience in the ‘traditional’ music industry and what inspired him to make a career shift to tech

13:37 – Building the dashboard, Artist Data

20:01 – An entrepreneurial mindset and launching multiple products

24:38 – Life at Google, Frontline Foods and Elevate

29:24 – The origin of PodPage and the most interesting thing Brenden has learned from the podcast industry

38:58 – The importance of SEO (Search Optimization Engine)

46:01 – Value for value

49:10 – Brenden speaks to the results of ramping up his marketing efforts

55:29 – Something Brenden has changed his mind about recently and the most misunderstood thing about him

57:12 – Harry thanks Brenden for joining the show and let’s listeners know where they can connect with him and learn more about PodPage

“What I started hearing and seeing and experiencing was, as the digital music world was growing, how hard it was for musicians to interact with it. And so, I ended up leaving the traditional music industry to build software tools for musicians.” (08:07) (Brenden)

“I would be speaking at these music conferences and the drum that we would beat was, ‘Direct connection with your listeners. Do not go through platforms as your only way of reaching them.’ Okay, what’s the best way to do direct connection? Email us, put it on your website. How do I build a website? And so I ended up building OneSheet, which was a turnkey website builder for musicians.” (21:19) (Brenden)

“I launched, I think, twelve companies, and all of them failed, except PodPage. Most of them didn’t even have a shot to succeed. I just gave myself the total flexibility to just have fun building again and get that muscle back. And I also helped other startups just as a fun way of networking and getting back in the startup world.” (29:03) (Brenden)

“In my opinion, Spotify is the only player in the entire podcasting space that are trying to break what’s special about podcasts. Spotify is actively trying to get you to not allow other people to listen unless you listen on Spotify.” (44:05) (Brenden)

“The way that we typically work is we try as hard as possible to use third-party tools that are solving a problem really well. I really want to focus on just building the best website. That’s it.” (47:31) (Brenden)

“Organic growth and podcasters selling podcasters is by far our best source of new customers.” (53:12) (Brenden)

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

Brenden’s LinkedIn – https://www.linkedin.com/in/mulligan/

Brenden’s Website – https://brendenmulligan.com/

Link to Cluster Labs – https://clusterlabs.org/

Link to PodPage – https://www.podpage.com/

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Podcast Production & Marketing by FullCast

Dave Jones is the co-host of Podcasting 2.0 and co-founder (along with Adam Curry) of PodcastIndex.org, a podcast indexing service that empowers podcasters, app creators, developers and listeners to engage in value for value exchanges.

Dave has an extensive background in systems administration and building software. Today, Dave and Harry discuss the origin story of PodcastIndex.org, the role that cryptocurrency plays, and the reason he and Adam Curry designed it as a decentralized service. Dave expounds on the importance of podcasters requesting a value exchange from their listeners and explains why the progression of technology has come at a major price.  

FullCast – https://fullcast.co/

04:19 – Dave Jones joins the podcast to discuss his background as a developer and podcaster 

18:28 – Dave recalls where his fascination with technology came from 

22:35 – Understanding Programming 

29:40 – Assembly language, explained  

35:45 – The origin story of PodcastIndex.org 

45:31 – Designing a decentralized service 

57:16 – Value for Value exchanges 

59:06 – Harry takes a moment to ask any listeners who have gotten value out of this show to return some value 

1:00:01 – What excites Dave most about the future 

1:05:55 – Something Dave has changed his mind about recently and the most misunderstood thing about him 

1:12:52 – Harry thanks Dave for joining the show and let’s listeners know where they can connect with him and learn more about Podcast Index  

“I think, as a general rule, people typically know if they love Programming by the time they’re about twenty, at the most.” (23:04) (Dave) 

“The biggest hurdle to overcome with podcast apps, and writing one, is that you have to potentially monitor and request data from millions of feeds. So, you have to be constantly tracking what is going on with these millions of feeds and it’s not an easy process.” (37:23) (Dave) 

“We need to have a hand in creating an alternative so that podcast app developers don’t have to spend so much time and hundreds of dollars to get up and running.” (42:47) (Dave) 

“That’s a real concern in the world today. There’s real free flow of information being cut off from despot regimes. So, it’s not just about, ‘Can Dave get his latest episode of Podcast Junkies?’ It’s about, ‘Can somebody who is living under a terrible regime somewhere in the world get access to truthful news that they may not otherwise be able to get to.” (49:44) (Dave) 

“If the host doesn’t tell the listener at the end, ‘Hey, if you got any value out of this, can you please return me some value?’ If you don’t take that extra step, it doesn’t matter what your payment platform is, you’re not gonna be successful.” (58:26) (Dave) 

“I think the power to change our mind is one of the things that makes us human. It may be one of the most defining characteristics of being human, is the ability to change your mind about something. And if you don’t, I feel like you’re not living up to full human potential.” (1:06:07) (Dave) 

“The progression of technology is not really progress. In a lot of ways, that progress also brings a drawback. For every benefit, there has been a resultant negative. I think that we’re in a Catch-22 as a society where we are having to actively sacrifice things on the altar of technological advancement. And I don’t think that it’s a net positive.” (1:12:17) (Dave) 

Link to Podfest – https://podfestexpo.com/

Link to The Podosphere – https://www.thepodosphere.com/

Link to Podcast Index Social Mastodon – https://podcastindex.social/about 

Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 

Link to Podcast Index – https://podcastindex.org/ 

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

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Podcast Production & Marketing by FullCast

Founder of Spotlight Podcasting, Jonathan Baille Strong, joins the show to share his experience with the intricacies of launching a podcast, growing as an interviewer and formatting podcasts so that they are guest friendly. Jonathan is also the host of two shows, Podcasting for Consultants and Leaders of Consulting. Today, Harry and Jonathan talk about the work Jonathan and his team are doing at Spotlight Podcasting to deliver full-service production solutions to ensure that their clients’ podcasts align with their business goals. Harry and Jonathan geek out over podcast tech, tools and the latest news around the industry. Finally, Jonathan shares why he believes gifs are a great branding tool as well as some of the unique projects he’s working on currently.

FullCast – https://fullcast.co/

06:39 – Founder of Spotlight Podcasting, Jonathan Baillie Strong who shares his background growing up in Europe and his podcasting journey

18:28 – Jonathan talks about what inspired him to launch his own podcast and the work Jonathan did with Startup Institute

24:08 – An extensive background in consulting

28:54 – The truth about entrepreneurship

35:47 – Spotlight Podcasting’s origin story

38:58 – Harry and Jonathan dissect an interesting inquiry on gratitude

47:54 – Make Noise

52:43 – Figma templates for podcast artwork

56:18 – Jonathan’s fascination with gifs

“[Startup Institute] wasn’t necessarily about building companies up. It was more about helping individuals tap into the start-up ecosystem.” (22:12) (Jonathan)

“I think there are always pros and cons of going into any entrepreneurial endeavor. It just took me a while to weigh those and figure out the way. I think I was a bit short-sided at first.” (30:54) (Jonathan)

“Even as an interviewer - I’m not an extremely experienced interviewer - and I just find it better for myself, and often the guest, to have a set structure of questions to fall back on. I know it does sometimes come across as formulaic, but I just find that it’s easier for the guest to prepare and it gives you license to diverge sometimes. It depends on the preference of the guest.” (47:02) (Jonathan)

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

Jonathan’s LinkedIn – https://www.linkedin.com/in/jonbstrong/

Jonathan’s Website – https://jonbstrong.com/

Spotlight Podcasting Website – https://spotlightpodcasting.com/

Jonathan’s Podcasts:

Leaders of Consulting – https://spotlightpodcasting.com/leaders-of-consulting/

Podcasting for Consultants – https://podcasts.apple.com/us/podcast/podcasting-for-consultants/id1561626891

Spotlight Podcasting Instagram – https://www.instagram.com/slpodcasting/

Spotlight Podcasting Facebook – https://www.facebook.com/slpodcasting

Spotlight Podcasting YouTube Channel – https://www.youtube.com/channel/UCse3vcbrr8Dz-I01g_jBIiQ

Spotlight Podcasting LinkedIn – https://www.linkedin.com/company/slpodcasting/

Jonathan’s Email – [email protected]

Link to The Four-Hour Work Week – https://www.amazon.com/s?k=tim+ferriss+the+four+hour+work+week&gclid=Cj0KCQiAjJOQBhCkARIsAEKMtO1OP1_T5VHWzSszYeutmtclT5pSSj8hdDS577LJd9kW0m38y8bGdesaAtyAEALw_wcB&hvadid=323755745753&hvdev=c&hvlocphy=9004216&hvnetw=g&hvqmt=e&hvrand=17820217027236596514&hvtargid=kwd-437650885154&hydadcr=21936_10172383&tag=googhydr-20&ref=pd_sl_yfls926g9_e

Link to Techstars – https://www.techstars.com/

Link to Access to Anyone Podcast –https://www.accesstoanyonepodcast.com/

Link to 7:47 Conversations – https://podcasts.apple.com/us/podcast/7-47-conversations/id1358391891

Link to Make Noise – https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552

Link to Figma – https://www.figma.com/

Link to Giphy – https://giphy.com/

Link to Descript – https://www.descript.com/

Link to Studio Sound – https://www.descript.com/studio-sound

Link to Notion – https://www.notion.so/

Link to ClickUp – https://clickup.com/

Link to Sigma – https://www.sigmacomputing.com/

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Podcast Production & Marketing by FullCast

Austin Petersmith is the Founder and CEO of Racket, an organization that provides the easiest way to tell audio stories and connect with people who want to hear them. Austin joins today’s episode to share his experience as an online community builder. Austin and his team at Racket amplify voices in the audio industry so that those who want to have their stories told can have that opportunity. Today, Austin and Harry talk about podcast monetization, the incredible progress that has been made in podcasting technology and what inspired Austin to make the jump from journalism to entrepreneurship. Austin speaks to the challenges he’s faced as a creator and why he feels so passionately about the work he does.

FullCast – https://fullcast.co/

06:30 – Founder and CEO of Racket.com, Austin Petersmith joins the show to share his background as an online community builder and how he’s focused this skill on helping the podcasting community

13:42 – Austin reflects on what inspired him to launch Capiche

20:57 – Making the shift from journalism to entrepreneurship

22:23 – Racket’s origin story

32:20 – Amplifying voices who want their stories told

39:05 – Austin speaks to the work he’s doing with Podcash and other trends he’s noticed in the podcasting industry

50:30 – Something Austin has changed his mind about recently and the most misunderstood thing about him

53:56 – Harry thanks Austin for joining the show and let’s listeners know where they can connect with him and learn more about Racket

“Email allows you to build a direct relationship with an audience. And that’s what makes email newsletters a really powerful thing. A person subscribes to your newsletter and you have that direct relationship that’s not at the whim of Facebook or any other platform that can sit between you and your audience.” (10:16) (Austin)

“Community and user generated content are things that have always inspired me. If you can provide the tools to help someone put some sort of thought from their brain out onto the Internet where another person can get value from it, that’s just a magical thing.” (16:13) (Austin)

“The more I learned, the more I realized that something is broken here for sure. Because so many people have something to say and this medium [podcasting] is working for so few of them.” (26:05) (Austin)

“What we see as a problem is that the number of people that are publishing their voice online today is way smaller than the number of people who are interested in publishing their voice online. And that’s what we want to solve.” (32:20) (Austin)

“As we look at ways to help the creators on Racket monetize, I’m really interested in how we can decentralize that portion.” (49:50) (Austin)

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

Austin’s LinkedIn – https://www.linkedin.com/in/awwstn/

Austin’s Twitter – https://twitter.com/awwstn

Racket Website – https://racket.com/

Link to Podcash – https://www.podcash.com/

Link to Stir – https://www.usestir.com/

Link to Podcast Index – https://podcastindex.org/

Link to Inside Podcasting Newsletter – https://inside.com/podcasting

Link to Twilio – https://www.twilio.com/

Link to Anchor – https://anchor.fm/

Link to Good Pods – https://www.goodpods.com/

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Podcast Production & Marketing by FullCast

Episode Summary:

Founder and CEO of Ossa Collective, Marla Isackson, joins the show to discuss the incredible work she’s doing to elevate and amplify women’s voices worldwide. Marla is also the host of The Mind Of A Mentor podcast, the show that features topical conversations and vital advice for podcasters about podcasting.

Today, Harry and Marla engage in a rich discussion about Marla’s extensive business background, Marla’s passion for raising women up and what inspired her to launch Ossa Collective. Marla expounds on her process for identifying and hiring a passionate world-class team as well as her thoughts on the virtual shift that has occurred in the workplace. They talk about what led Marla to podcasting and what she loves most about the incredibly supportive podcast community. Finally, Marla shares her future goals for Ossa, explains how she came up with the name Ossa and makes a unique ask of the audience.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:30 – Founder and CEO, Marla Isackson joins the show to share her eclectic background in business and the decision to launch the world’s first women-focused podcast advertising network

20:37 – How Marla has grown and improved as a podcast host and what goes into her research process

26:29 – Ossa Collective’s origin story

35:02 – Building a passionate, world-class team

38:19 – Working remotely vs. in-person

43:22 – A warm and supportive podcast community

45:52 – Ossa’s roadmap to world domination

50:04 – Marla’s ask of the audience

52:07 – The inspiration behind the name ‘Ossa’

53:02 – Something Marla has changed her mind about recently and

56:01 – Harry thanks Marla for joining the show and let’s listeners know where they can connect with her and learn more about Ossa Collective

Tweetable Quotes:

“I really focused on why I was doing it, which was to hear the stories of heroes - amazing women who have had fabulous lives and to talk to them about their experiences with mentorship. I met some very cool women doing this. The conversations were incredible and very emotional.” (16:33) (Marla)

“And I thought about it and realized that podcasting is a natural medium for women. We like to have conversations and we’re really good at it.” (28:08) (Marla)

“We’re looking to partner with companies that are focused on elevating the voices of women in their companies. And I think that there is definitely a lot of opportunity to go beyond the podcasting industry.” (32:35) (Marla)

“The podcast people are the nicest and incredibly collaborative. Yes, everyone says this, but it’s the truth. We all want to help each other. And, I’m not gonna succeed by putting someone else down. I’m gonna succeed when someone else succeeds, and vice versa.” (43:51) (Marla)

“The people who listen to these podcasts are devoted. It’s a niche audience, but they are so devoted to their host. So when a host recommends a product, you better believe that ask will convert. So, I guess my ask would be, ‘Don’t discount us. Count us in. We are growing. We have a lot of powerful women in our network and we’d like to talk to you. And we want to make this mutually beneficial and I think we can.” (51:19) (Marla)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere – https://www.thepodosphere.com/

Marla Isackson LinkedIn - https://www.linkedin.com/in/marlaisackson/

Ossa Collective Website – https://ossacollective.com/ 

Ossa Collective Twitter – https://twitter.com/ossacollective 

Ossa Collective YouTube Channel – https://www.youtube.com/channel/UC5DzNimKAu9h_aQ5WQPLO6w 

Ossa Collective LinkedIn – https://www.linkedin.com/company/ossa-collective/ 

Ossa Collective Instagram – https://www.instagram.com/ossacollective/ 

Ossa Collective Facebook – https://www.facebook.com/ossacollectivenetwork 

Marla’s Podcast: 

Mind Of A Mentor – https://podcasts.apple.com/us/podcast/mind-of-a-mentor/id1288309624 

Marla’s Email – [email protected] 

Link to Edison Research – https://www.edisonresearch.com/podcast-research/ 

Link to Neilsen Research – https://www.nielsen.com/us/en/insights/podcast/

Link to IAB Research – https://www.iab.com/session/iab-research-podcast-ad-revenue-and-marketplace-trends/ 

Link to ShePodcasts – https://www.shepodcasts.com/ 

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Podcast Production & Marketing by FullCast

Episode Summary:

Husband and wife team Garret and Sabrina are the dinosaur enthusiasts behind I Know Dino, the big dinosaur podcast that covers news, interviews, and discussions about dinosaurs. They love dinosaurs so much that they even had a dinosaur themed wedding! They love connecting with fellow dinosaur enthusiasts, and encourage others to reach out to them via their multiple channels.

Today, Garret and Sabrina engage in a conversation with Harry about their passion for dinosaurs, the lost art of research and the amazing and thoughtful community they’ve built through the I Know Dino podcast. Garret and Sabrina share their thoughts on dinosaur culture and how they’re showcased in television and film. They discuss how they approach sponsorships, why they chose to set up a Patreon account and their plans for the future of their show.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:16 – Husband and wife duo, Garret and Sabrina join the show to discuss podcast discoverability, their passion for dinosaurs and the balance required to work together

16:00 – The inspiration to launch I Know Dino and the most memorable interview Garret and Sabrina conducted

19:48 – Richard Owen, the dinosaur godfather

22:47 – The amount of research that goes into each interview

26:06 – Positive feedback from dinosaur enthusiasts

29:23 – The lost art of research

32:30 – Engaging with sponsors and setting up Patreon

36:50 – A community unlike any other

39:42 – Upcoming projects on the horizon for I Know Dino

43:38 – Dinosaurs in film and television

45:38 – Why more dinosaurs are being discovered now than ever before

49:28 – Plans for the podcast in 2022

53:06 – The Indiana Jones of paleontology and the possibility of bringing dinosaurs back to life

56:34 – Harry thanks Garret and Sabrina for joining the show and let’s listeners know where they can connect with them

Tweetable Quotes:

“We’ve also talked to a few people who have worked on the Jurassic Park and Jurassic World movies, which is very interesting. And, after doing this for seven years, we have found a way to connect dinosaurs to any conversation.” (19:03) (Sabrina)

“It doesn’t take much research to find that a T-Rex was probably a predator. It doesn’t have the types of adaptations you’d expect to see in a scavenger. It has tons of adaptations you’d expect to see in a predator. Other times, you do have to dig a little bit deeper when you’re looking for a question that isn’t as popular as T-Rex.” (31:46) (Garret)

“For sponsors, that one was a lightbulb moment when we were talking to a friend who knew much more about marketing than us at the time. And we were planning on going on a road trip where there’s a lot of dinosaur museums. And she said, ‘Why don’t you ask the museums if they want to sponsor you?’” (32:57) (Sabrina)

“The community is definitely both of our favorite parts. It’s the most rewarding. Some days it feels harder to get the show out and then you login to Discord or you read some of the messages people have sent and you think, ‘Yes, this is why we’re doing it. I’m ready to go.’” (37:06) (Sabrina)

“I think it’s a combination of things. You’ve got more people who want to be paleontologists because of movies like Jurassic Park. But also the technology has gotten better. It’s not that easy to find a fossil but we have better tools now to excavate and prepare it and study them.” (46:01) (Sabrina)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group – https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere - https://www.thepodosphere.com/

Link to Society of Vertebrate Paleontology – https://vertpaleo.org/ 

I Know Dino Instagram – https://www.instagram.com/iknowdino/ 

I Know Dino Facebook – https://www.facebook.com/iknowdino/ 

I Know Dino Twitter – https://twitter.com/iknowdino 

I Know Dino Patreon – https://www.patreon.com/iknowdino 

I Know Dino Tumblr – https://iknowdino.tumblr.com/ 

I Know Dino Pinterest – https://www.pinterest.com/iknowdino/_created/ 

I Know Dino TikTok – https://www.tiktok.com/@iknowdino 

I Know Dino LinkedIn – https://www.linkedin.com/company/i-know-dino/ 

I Know Dino Audible – https://www.audible.com/pd/I-Know-Dino-The-Big-Dinosaur-Podcast-Podcast/B08K56ZVZ6 

I Know Dino YouTube Channel – https://www.youtube.com/c/iknowdino 

I Know Dino Podcast – https://iknowdino.com/ 

Podcasts Mentioned: 

Twit: This Week In Tech – https://twit.tv/shows/this-week-in-tech 

The Skeptics Guide to the Universe – https://www.theskepticsguide.org/ 

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Podcast Production & Marketing by FullCast

Episode Summary:

Singer-songwriter and self-described modern-day troubadour, Jack Stafford joins the show to share his passion for creating good songs for good causes. Jack is the host of Podsongs, a unique podcast where musicians interview inspirational people, in service to others, as inspiration for brand new songs. Today, Harry and Jack share in a rich discussion about spirituality, the motivation behind creation and the importance of preserving knowledge for future generations. Jack shares his musical background and why the COVID lockdowns led him unexpectedly to podcasting. Now Jack is on a new mission entirely as he discusses his future endeavors and what he hopes to achieve through podcasting.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:28 – Jack Stafford talks about his passion for making music, his background as a songwriter and music producer and what inspired him to launch Podsongs

15:56 – From musician to copywriter

19:10 – Preserving knowledge across generations

24:16 – Prep work and research that goes into each interview

32:32 – The motivation of creation

35:26 – The Aetherius Society and Jack’s spiritual journey

43:57 – What’s next for Jack and his podcast

52:24 – Harry thanks Jack for joining the show and let’s listeners know where they can connect with him

Tweetable Quotes:

“Over the past year, the most rewarding interviews have been the ones not when someone’s written a book, but when they’ve done it for a good cause like air quality or air pollution, something to save the planet or humanity.” (14:00) (Jack)

“It goes back to the copywriting background where you get this brief which is this very complicated, boring document and you’re supposed to pull out the benefits from the features. So, when I interviewed a sleep doctor, he talked about how there are these different chronotypes and we’re all a different chronotype and you can sleep based on your type of biorhythm. So, if I put that in a song, more people will hear about it and more people will study his book.” (19:55) (Jack)

“Ignorance is the only crime on the Earth. And if we can solve this, all the other problems will be solved.” (34:55) (Jack)

“It will have this trickle-down effect because most people listening to this will just roll their eyes, but because we’re in this reincarnation cycle where, along the other realms, the membership is much higher. So, when you’re born back on this realm, there are some people that it will take just one word to connect.” (47:34) (Jack)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group – https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere - https://www.thepodosphere.com/

Link to Aetherius Society - https://www.aetherius.org/

Link to Descript - https://www.descript.com/

Jack’s Website - https://podsongs.com/

Podsongs Instagram - https://www.instagram.com/podsongs/

Podsongs Facebook - https://www.facebook.com/podsongs/

Podsongs Twitter - https://twitter.com/podsongs?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Jack’s Podcasts:

Mysticast – https://open.spotify.com/show/7Ct8dufDZMUmM24CD2FQnA

Podsongs – https://podsongs.com/

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Podcast Production & Marketing by FullCast

Episode Summary:

Harry welcomes to the show co-founder of Motion, Tristan Pelligrino. Through his work, Tristan and the team at Motion helps small marketing teams at B2B technology companies launch a branded podcast in less than 21 days. Tristan is also the co-host of The Recorded Content podcast, a show for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast.

Today, Harry and Tristan discuss the challenges of launching, running and growing a podcast. Tristan shares his experiences in content creation and why podcasting is more than just an audio channel. Harry and Tristan talk about the collaborative nature of the podcasting industry and the most unique and niche podcast topics they’ve come across throughout their individual podcast journeys. Finally, Tristan speculates on the future of the industry and what he anticipates in the coming years.

Episode Sponsors:

Focusrite – http://pcjk.es/focusrite

FullCast – https://fullcast.co/

Key Takeaways:

06:28 – Harry and Tristan talks about his initial career dream and his journey to founding his own company

12:24 – The moment podcasting came on Tristan’s radar and what Motion does

16:10 – Getting connected with SquadCast

20:32 – A uniquely collaborative and open community and the future of the podcast industry

30:10 – Harry and Tristan talk about the most unique and niche podcasting topics they’ve come across in their careers

44:12 – Podcast discovery

49:26 – Something Tristan has changed his mind about recently and the most misunderstood thing about him

59:15 – Harry thanks Tristan for joining the show and let’s listeners know where they can connect with him

Tweetable Quotes:

“When people say the word, ‘podcast,’ they traditionally think of the audio form. Podcast is more than an audio channel. It’s more than just putting up an audio file, an mp3 file. We view it a bit differently where it’s more of a communication platform where you get video content, audio and written content all from that same genuine conversation.” (14:23) (Tristan)

“The podcast community is unique in that everyone is so collaborative. I came up in the video production industry and I would say that there’s a lot of similarities there because it takes a village to put a video together. If you’re not able to work with a lot of people, it’s very difficult to get to the finish line.” (21:18) (Tristan)

“The beauty of podcasting is that you’re just never done. There’s always opportunities to test new things. There are always ways to ask different questions and different ways to assemble your podcast.” (24:36) (Tristan)

“For me, as a podcast consumer, I jump around all over the place. I’ll binge a show that I haven’t listened to in a while. I’ll listen to eight or ten episodes if I’m going on a long road trip or what have you. But I’m also always looking for new stuff too, a new host or a new topic.” (47:51) (Tristan)

Links Mentioned:

FullCast Website – https://fullcast.co/

Podcast Junkies Junkies Facebook Group – https://www.facebook.com/groups/podcastjunkiesjunkies/

Link to Podfest Expo Virtual Summit – https://podfestexpo.com/

Link to The Podosphere - https://www.thepodosphere.com/

Link to SquadCast - https://squadcast.fm/

Link to On Deck No Code - https://www.beondeck.com/no-code

Link to Motion - https://motionagency.io/

Tristan’s LinkedIn - https://www.linkedin.com/in/tristanpelligrino/

Tristan’s Twitter - https://twitter.com/tpelligrino

Tristan’s Podcast:

Recorded Content - https://podcasts.apple.com/us/podcast/recorded-content-helping-b2b-marketers-use-a/id1555122649

Books Mentioned:

Make Noise - https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552/ref=asc_df_1523504552?tag=bingshoppinga-20&linkCode=df0&hvadid=80401880071863&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4584001425728657&psc=1

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Podcast Production & Marketing by FullCast