Podcast Launch Pad

2020 was such a disaster of a year but surely, anything is possible in 2021 once we're all vaccinated? 

Launching your own business podcast has to be right up there.

This podcast episode explains the 8 essential decision you have to make to turn your business podcasting ambitions into reality. 

1.      What’s your podcast going to be about – your business? Your story? Your clients?  

2.      The equipment you need to get. You’ll need  a decent mic, a pair of headphones, and software allowing you to record and edit

3.      A structure for your podcast – for example will it just be you or will it be an interview-based or panel discussion podcast

4.      How will you fill your podcasts – with what content?

5.      What kind of run-down will you choose – will it include music?

6.      How often will you release editions?

7.      How will you record podcast guests if you decide to go down that route

8.      Which platform will you go with to publish your podcast?  

Why not download my guide to business podcasting -  it adds a great deal more detail to this podcast’s content.  

And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise.  

If you’re looking for a friendly community to discuss your podcasting plans with – please join my Facebook Group, "Podcasting Blueprint for Women Business Owners"; EVERYONE is welcome!   

Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!  

Hello and welcome to the fifth episode of a podcast series all about how to launch a business podcast.  

Finding content to fill your podcast has to be the number one issue on people's minds when they consider launching a business one of their own. 

Start by deciding what subjects you want to talk about and then find a framework to sort them into categories.  

When I was planning three months worth of content for these podcasting podcasts I divided up the areas that I knew needed to be discussed into five and then I created a separate column for each with a subject heading: 

1. The Existential – such as why you need a podcast or how much time does it take to make a podcast
2. Content – to cover deciding the structure of a podcast as well as planning its contents
3. How to record, edit and distribute
4. Podcast Presentation Techniques 
5. How to market the finished product

Then I brain dumped a huge number of potential topics into each column and from that smorgasbord of content ideas, I chose six for my first six podcasts.  

Here's a few ideas that you might help jump start a list of ideas for you.  

1.  Discuss real life examples of the work you do (protecting identities wherever necessary) 
2.  Voice a commentary on the latest developments or challenges in your industry  
3.  Bring on different members of your team each episode to show off their know how 
4.   Invite experts to talk about issues affecting your industry or sector 
5.   Have a debate where different viewpoints are expressed 
6.   Invite clients to a roundtable discussion on the issues that matter to them 
7.   Have a news slot which could focus on:  
   • ­company news and successes 
   • ­urgent challenges facing your industry 
   • ­changes in government policy and how it affects your clients 
   • ­world events 
   • ­natural disasters 
   • ­changing consumer behaviour 
   • ethical issues 
8.  Q&A with questions submitted by listeners on your social media or podcast website page 
9.  Introduce a new employee or a new client 
10. Quiz, with a new winner announced each week 

Spice it up a bit with some imagination, humour or even a dash of controversy. Have fun with it and your audience will too.  

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Download my free guide to business podcasting - click right here

I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 

And join my Facebook Group "Podcasting Blueprint for Women Business Owners" - EVERYONE is welcome.

Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.

Hello and welcome to this fourth episode of a podcast series all about how to launch a business podcast. 

What kind of business podcast format you choose is fundamental to getting your production right.  

The easiest kind of podcast for a beginner is a straight commentary – it is easy to plan and requires very little editing.  

But maybe you don’t want to be a solo presenter and would prefer to present with a colleague in a double header, as it’s called.  

Or maybe one to one interview show appeals to you. It takes a bit more organizing but it certainly takes some of the presenting heat off you.

You could really switch up your podcast if you make it into a debate or a group discussion – but this can be quite tricky to moderate or host if you are not used to conducting debates.  

You can also use your podcast to teach - literally. Naturally, this requires a lot of very detailed planning.

Or you can combine any of the above in a hybrid sense to make your own type of podcast.

Listen here for lots more detail on the choices you have.

                                                                                                       *

Download my free guide to business podcasting - click right here

I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 

And join my Facebook Group "Podcasting Blueprint for Women Business Owners" - EVERYONE is welcome.

Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.

Welcome to this third episode in how to launch your business podcast.

This week's theme tackles people's understandable fears that business podcast-making is too technically difficult to be considered.

Well, actually, it's really not!  There are many business people successfully recording and running their own podcast - and you can be one of those people too. In fact, I know you can.

Listen to the podcast for how you can become a business-podcaster!

If you decide to follow my recommendation and use Buzzsprout to get your show listed in every major podcast platform – you can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!

Download my free guide to business podcasting - click right here

And join my Facebook Group "Podcasting Blueprint for Women Business Owners" - EVERYONE is welcome.

Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.

Welcome to this second episode in how to launch your business podcast.

 Today I’m talking about overcoming the fear of putting yourself out there.

What is it that worries you? Are you concerned no one will want to listen to you?  Or that your business podcast theme is too niche or that everyone you know will just laugh at you for launching in the first place?   Or maybe you hate the sound of your own voice and think everyone else will too.  

It's that nasty imposter syndrome striking again!

These are all fears that everyone with the energy and creativity to put themselves out there suffers from at one time and another. 

And in this episode I show you why they can be easily vanquished. 
 
I'll also give you some great tips for making your voice sound better when you record but above all I hope this episode gives you the confidence to take the next step in your podcasting journey.

You can help speed up your new business podcast launch by downloading this FREE guide - it's sure to answer your most pressing questions!   

And join my Facebook Group "Podcasting Blueprint for Women Business Owners" - EVERYONE is welcome.

Feel free to check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.

Welcome to this new podcast showing you exactly how to make an impact  with a podcast that takes you rocketing into the podcasting stratosphere!

I'm your host, Serena Gay. I'm a former BBC journalist with years of experience in the broadcasting world and in podcasting and I am so excited to be helping you on your podcasting journey.  

The fact is, listening to podcasts is growing significantly in popularity and to have your own podcast will really help you stand out from your competitors.

Above all  – it will give you the added advantage of speaking directly to a new stream of potential clients. The power of the human voice to engage people, to persuade them and to build that know, like and trust factor simply cannot be underestimated. 

You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions!   

And join my free Facebook Group "Podcasting Blueprint for Women Business Owners" - EVERYONE is welcome.

Feel free to check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.

A trailer introducing a podcast for grown-up businesspeople who fear the techy side of podcasting but who'd love to podcast for their business.... because they know it's a great marketing tool.

Hosted by BBC trained  broadcasting journalist Serena Gay, these bite-sized episodes are packed full of hints and tips to help overcome any uncertainties.

Serena's founded and runs Made4U Podcasts which produces podcasts for clients and teaches podcasting skills.

New episodes are published every Tuesday. Why not have a binge listen right now!

Download this free guide to podcasting for business for answers to all your questions on how to make a business podcast
Visit https://www.made4u-podcasts.co.uk/to find our more about your host Serena and what she does for a living.