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Podcast Led Growth
Podcast Led Growth episodes
- Traditional Growth Models vs PLG: How to Turn Your Sales-Led Company into a Product-Led Company
You built a sales machine, but is it sustainable?
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Steve talks about his top tips for transitioning from an old-school sales model to a shiny product-led system.Learn how to identify your key product, lower the barrier to entry, and expand within existing accounts.
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We release NEW episodes every FRIDAY!
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ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
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ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
19 min - Hire For Growth: Agency vs In-House
Last Episode of 2023!
In this conversation, Tony and Steve discuss the advantages and considerations of hiring an agency over an in-house team.
They emphasize the importance of understanding company size, expertise, and commitment when making this decision.
They also stress the need for clear communication, treating the agency as an employee, and setting realistic expectations.
We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
**ADDITIONAL RESOURCES**
1. Gobvio.com for playbooks of each episode
2. We create more related content on our Linkedin
3. Send your case-request to [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
30 min - What Is Product-Led-Growth? And How to Implement a P.L.G Strategy Into Your Business, Part 2/2
Here is part 2!
In this conversation, Steve and Tony discuss the concept of Product-Led Growth (PLG) and how it can be implemented in a SaaS company.They emphasize the importance of customer success in driving adoption and reducing time to ROI. They also discuss the different layers of PLG, including freemium options, feature-based pricing, and usage-based pricing.
They highlight the role of customer feedback and feature requests in shaping product development.
They also explore the shift in company DNA and the role of sales and marketing in a PLG approach.
We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Gobvio.com for playbooks of each episode
2. We create more related content on our LinkedIn
3. Send your case-request to [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
26 min - What Is Product-Led-Growth? And How to Implement a P.L.G Strategy Into Your Business, Part 1/2In this conversation, Steve and Tony discuss the concept of Product-Led Growth (PLG) and how it can be implemented in a SaaS company.
They emphasize the importance of customer success in driving adoption and reducing time to ROI. They also discuss the different layers of PLG, including freemium options, feature-based pricing, and usage-based pricing.
They highlight the role of customer feedback and feature requests in shaping product development.
They also explore the shift in company DNA and the role of sales and marketing in a PLG approach.
Part 2 will be out on Tuesday 19/12!We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Gobvio.com for playbooks of each episode
2. We create more related content on our LinkedIn
3. Send your case-request to [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
24 min - The Art of Tattoo Business: Turning Ink into Revenue, Part 2
Here is part 2!
Tony invested in a tattoo studio and shared insights on how to scale operations, marketing, hiring, and revenue.
With Steve, they discussed key strategies to build a thriving tattoo empire with one renowned artist at the center.
We release weekly episodes!Just a quick disclaimer: Not all our ideas are great, so be aware!ADDITIONAL RESOURCES
1. Gobvio.com for playbooks of each episode
2. We create more related content on our LinkedIn
3. Send your case-request to [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
23 min - The Art of Tattoo Business: Turning Ink into Revenue, Part 1
Tony invested in a tattoo studio and shared insights on how to scale operations, marketing, hiring, and revenue.
With Steve, they discussed key strategies to build a thriving tattoo empire with one renowned artist at the center.
We release weekly episodes!Send your case-request to [email protected] and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
- Therevenuetable.com for playbooks of each episode
- Watch the episodes on our YouTube channel
- We create more related content on our Linkedin
- Send your case-request at [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
27 min - Agency Survival Guide for 2024: AI, and Rules To Grow Revenue Without Risking Your Business
Steve and Tony don't mince words in this episode - if your agency has over 15 employees, you're likely overstaffed.
Learn how to leverage freelancers, AI, and strategic niches to maximize profits.
Learn how to build content engines that run themselves to position your agency as a thought leader. Let AI work for you to create 10X the content in half the time.We release weekly episodes!
Send your case-request to [email protected] and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Therevenuetable.com for playbooks of each episode
2. We create more related content on our Linkedin
3. Send your case-request to [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
44 min - From Juice shop to Juice truck: How A Juice Owner got A Vitamin Boost in Sales
Steve and Tony discuss actionable strategies to get a Juice Shop back to making healthy profits again.
They suggest converting to food trucks, partnering with gyms, leveraging social media through challenges, and more. With creative tips for brick-and-mortar businesses looking to juice up sales.We release weekly episodes! You can send your case-request to [email protected] and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
- Therevenuetable.com for playbooks of each episode
- We create more related content on our LinkedIn
- Send your case-request at [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
27 min - The IT Industry Bloodbath, How to Differentiate a Dev Shop in the Red Ocean of Competition
Steve and Tony discuss the struggles of IT companies in a competitive landscape. With an oversaturation of developers worldwide, standing out is nearly impossible. They explain why most dev shops fail and give tips on building products instead of selling services.
We release weekly episodes!
You can send your case-request to [email protected] and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Therevenuetable.com for playbooks of each episode
2. We create more related content on our Linkedin
3. Send your case-request at [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.
29 min - Real Estate Quick Hack to get More Clients via Cold Email, The Secret Subject Line
In this episode, Steve and Tony discuss how to stand out in the competitive luxury real estate market. They suggest creating engaging and even absurd email outreach focused on the ideal customer profile of sales executives and bankers who want to show off.
The key is understanding their psyche and using humor tailored specifically to them.
We release weekly episodes! You can send your case request to [email protected] and we will convert it to a recording. Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES- Therevenuetable.com for playbooks of each episode
- We create more related content on our Linkedin
- Send your case request to [email protected] to be covered on a new episode!
Until next time, go sell, go market, gobvio.26 min
About Podcast Led Growth
From the publisher's feed
Welcome to the "Podcast Led Growth", hosted by the product-led growth consultant, and multi-agency founder Steve Baltodano. On this Podcast, we're cutting through the SaaS growth noise and laying down the law on PLG tactics that separate the victors from the rest. You'll hear the strategies that successful SaaS businesses use to get more customers, make more profit, and keep them longer.
Also, you will get the failures and lessons of Steve, and how he broke the 6-figure revenue mark last year.
New episodes every Friday. Let's get to work.