Podcast Monetization Secrets

If you want to monetize your podcast, it is important that you set it up to win from the beginning.

Many podcasters unknowingly sabotage their own efforts by making a simple mistake when they start their podcast.

Christy reveals this mistake and shows you how to avoid it by using her framework for creating your podcast.

1. Understand exactly who you serve and how you serve them?
2. Identify the key words that your ideal listener would use to find help for their problems.
3. Create a message to market match to ensure the widest exposure at the top of your funnel.

Listen in today to learn more!

Traffic, traffic, traffic...the success of failure of any business really boils down to traffic. There are a lot of ways you can get traffic to your podcast and to your business.

Audience growth comes down to traffic, too. To increase your audience growth, you really have to know and understand the types of traffic you drive to your podcast.

There are 3 basic types of traffic for ANY business:

1. Traffic You Control - paid ads
2. Traffic You Don’t Control - organic traffic
3. Traffic that you Own - your email list

In this episode, Christy dives into the 3 traffic types and how they apply to your podcast.

If you want to drive deep into every aspect of traffic, the new book Traffic Secrets by Russell Brunson is the best evergreen traffic content anywhere. I'd highly recommend this book and you can get it here.

As a member of the online marketing world, you can spend tons of time and money creating digital products for your business that will NEVER sell!

Put you next product or idea through this litmus test to determine whether or not your audience will actually want to buy what you are selling.

A few things to remember:

1. Don't sell to broke people!
2. Don't get stuck spending money educating vs. marketing

Listen to the full episode to get the exact tip that will keep you from spending time, money and effort creating a dud of a product!

Also, if you'd like to join our private Facebook Group to talk more about monetizing your show, join us at https://Facebook.com/groups/podcastmonetizationsecrets

It's a rare event when someone actually monetizes something they are doing as a hobby or creative endeavor. The reality is that most successful efforts to monetize a podcast aren't a result of a huge lucky streak - it's the culmination of a lot of thought and planning. But thinking and planning don't get you there either.

Actually, the only thing that does get you closer to your goal is taking action - that's where the hard work starts. This implementation phase is where most people get stuck. There are so many ways to screw it up or to just blow it completely, so this episode gives you a framework to use to prepare your podcast to earn its first dollar!

And, don't forget, if you are wanting to dive deeper into the world of monetizing your podcast, join our private Facebook Group - Podcast Monetization Secrets!

There is nothing worse that realizing your podcast is stuck in "free content creation" mode with no foreseeable way out. You aren't greedy, but you thought by now you would have made at least some money with your show.

This episode teaches you the exact framework to implement to begin engineering your podcast to become your sales machine. Each episode gives you the opportunity to practice this framework of hook-story-offer!

Don't forget to join our private FB Group - Podcast Monetization Secrets!

In this episode, Christy shares her framework for creating better bait to attract opt-ins for your email list.

This framework is called the R.E.D.C.O. process, so listen to the episode to learn how to use it effectively!

If you want to dive deeper into all the strategies to monetize your podcast, join our free Facebook group!

The first metric any podcaster learns is downloads. Then the push is to get more and more downloads. But what do downloads really mean for monetization? Is this number what you should be looking at to determine whether your show is growing?

Today, we answer that question and tell you where to really focus if you are looking to monetize.

Also, if you want to dive deeper into the monetization strategies of podcasting, you can join our free Facebook group.

     In my experience producing over 300 podcast episodes each month, people are either fleeing the space and shutting down because they are scare (these are the folks who haven’t monetized, or whose monetization was for a now virtually defunct industry) or they are doubling down and stepping up in a huge way to serve their audiences - so that means extra shows and bonus episodes.

• Have you already monetized your show? If yes, figure out ways to get your most impactful content to your audience any way possible. Maybe it’s reducing the price a bit, or maybe it’s making a more automated and low touch version of your high ticket items. 
• If you haven’t monetized your show yet - it’s time to get on the fast track. What can you easily create that will serve your clients the most?
•  For many it may be a group coaching programs
• For some it could be starting an online support group
• Maybe it’s creating courses or webinars

Let’s talk about the elephant in the room:

Should you really be selling things to people during a global pandemic when so many people are out of work?

Many podcasters have legitimate money blocks. This affected you before Coronavirus. It will affect you after corona virus. Now is the time to deal with it. 

• You can now see in hindsight, that having a good portion of your business online will help “crisis proof your business”.
• You have to realize that because of the shift in circumstances, everyone is re-evaluating their lives, their jobs, their finances and what’s truly important. It’s almost like an automatic recalibration of our values.
• Excuses that your community members may have had before have now vanished as they have a new perspective.
• If you truly believe that you can impact the world, then you must charge for your services and products in order to be sustainable enough to make a ding in the universe. You can’t do that by flaming out and getting stuck in free content creation mode.

Yes, it’s ok to sell during this crisis. But, it’s also ok to provide unprecedented value!

Want to learn more about monetizing your podcast and following along as I show you how to do the same? Join our Facebook group - Podcast Monetization Secrets!