• Personalized, mastery-based learning (driven by AI) can enable students to learn 10x faster, mastering material in just two hours a day and freeing up time for real-world skills, entrepreneurship, and personal interests
• Motivation is essential: Kids must love school for it to be effective. The greatest motivator is giving students time back in their day, achieved by efficient mastery learning.
• Time-based, lecture-driven models leave knowledge gaps: Most U.S. students plateau in middle school, as traditional education pushes content too fast, resulting in a fragile “swiss-cheese” learning foundation
• AI’s transformational role: With generative AI, obsolete textbooks and one-size-fits-all instruction are replaced by continuous, adaptive, and personalized feedback, tailored to each learner’s interests and needs.
• Feedback and growth mindset are superpowers: Receiving and seeking feedback in school builds resilience, accelerates learning, and prepares students to thrive beyond the classroom
• High standards + high support = success and happiness: Kids grow most when challenged and held to ambitious goals with strong mentoring, even if the process is uncomfortable.
• Gamification and engagement: Applying video game design and motivation mechanics to education can make learning irresistible, turning hard tasks into meaningful and fun challenges
• No one-size-fits-all: Multiple school types, customized daily schedules, and teaching entrepreneurship, leadership, and teamwork ensure education aligns with each child’s unique strengths and ambitions.
• “I think this is one of the coolest projects happening in America that people are just starting to learn about.” – Patrick O’Shaughnessy on Alpha School 

My guest today is Joe Liemandt. Joe is the Principal at Alpha School and the founder of Triliogy Software and ESW Capital. He became the youngest member of the Forbes 400 in the 1990s before vanishing from public view for two decades—only to emerge with a $1 billion bet that he can make kids learn 10x faster using AI. Joe has built an AI tutoring system so effective that students at his Alpha School literally beg not to take summer breaks, achieving 2x learning outcomes in just 2 hours with standardized test results that compete with the best of them.

We dive deep into why this could be the most valuable product he's ever built, his contrarian thesis that traditional SaaS is facing AI-driven obsolescence, and how his experience buying 100+ software companies prepared him for this moonshot in a trillion-dollar market that hasn't innovated in 200 years.  For investors, this is a masterclass in deploying patient capital to rebuild broken systems from first principles, with insights on everything from regulatory moats to the intersection of AI and human psychology.

As your excited skeptic, I push hard on the technology readiness, parental adoption hurdles, and whether this audacious vision can actually scale to a billion kids. Additionally, in a Colossus Profile released last week, our editor-in-chief Jeremy Stern reported, for the first time, Joe as the product guy behind Alpha School in a can’t miss piece of writing. And now please enjoy my conversation with Joe Liemandt. 

Joe Liemandt’s Colossus Profile by Jeremy Stern.

For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠

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Show Notes:

(00:00:00) Welcome to Invest Like the Best(00:06:08) How Alpha School Is Revolutionizing Learning(00:12:47) Personalized Tutoring with AI(00:19:59) Measuring the Impossible: 2x Learning Outcomes(00:25:39) All Educational Content Is Obsolete(00:35:51) Motivating Students: The Key to Success(00:42:06) Life Skills Workshops: Real-World Lessons(00:47:47) The Key to Happiness: High Standards(00:52:33) The Role of Guides and Coaches(00:58:22) Feedback Loops and AI in Education(01:04:20) The AI-Powered Classroom Experience(01:18:06) From Self-Doubt to Limitless Learning(01:28:20) Challenges in Public School Systems(01:41:56) Gamified Learning and Technology(01:49:46) From Trilogy to Trillion-Dollar Markets(01:55:05) Why Software Companies Fail(02:01:21) Trilogy University(02:10:39) Lessons from Mentors(02:17:25) Pushing Limits and Finding Passion(02:27:12) Joe's Kindest Thing

• Future historians will look back on this era and wonder why we needed a license to cut hair but not a license to own and operate a computer – the most powerful device ever created 
• There is a power law for M&A just like there is a power law for startups: the best M&A can completely transform a company, but only about 10% of deals ever work out 
• “The actual way of regulating big companies is with a thousand startup piranhas, not by regulation.” – Balaji 
  • A large acquisition signals the big company’s inability to build the product in-house, while also fueling the startup ecosystem by attracting talent and investment to that market vertical and spurring competition.
• The ultimate form of American capitalism is exploiting the rules in a clever way 
• Balaji’s global pro-tech legislative playbook:
  • Identify the optimal legal framework for each market and vertical
  • Develop standardized, modular policy templates for all 50 U.S. states and 190 sovereign nations
  • Build a government-relations team to establish and scale relationships across jurisdictions
  • Identify and engage pro-tech policymakers (with emphasis on small, builder-friendly states) and deploy capital into markets that implement the model legislation
• The greatest risk to AI innovation is arbitrary regulation; allowing market dynamics to operate freely will accelerate progress and distribute benefits broadly
• The question we all should be asking is, how do we build competition against the monopoly that is the US government 

There’s been a wave of M&A deals lately - Meta and Scale, Windsurf and Google - and a lot of it points to something bigger: how regulation, capital, and innovation are colliding in 2025.

In this episode Erik Torenberg brings together Steven Sinofsky, former Microsoft Executive and Balaji Srinivasan, founder of the Network School, and author of the Network State to break it all down. 

From acquihires to “acquifires,” from FTC crackdowns to the deeper battle between the state and the network, this is a sharp conversation on the future of tech and power.

Resources

Find Balaji on X: https://x.com/balajis

Find Steven on X: https://x.com/stevesi

Learn more about The Network State: https://thenetworkstate.com

Learn more about The Network School: https://ns.com

Stay Updated: 

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

• Advice for future innovators: Work on something that you would be proud to fail at
• “There’s a whole generation or two that did not go into aviation because the door was closed to innovation.” – Blake Scholl  
• Great people do not want to work for bosses who do not know what they are doing: There is no substitute for actually knowing what you are talking about and doing the work 
• The world does not need more of what it has already got; the world needs more of what you can uniquely bring 
• The incentives of government regulation agencies create an asymmetric bias towards conservatism, a reality that ultimately stifles progress and innovation; this centralizes and monopolizes risk decisions into the hands of government regulators 
• The smaller the team, the easier it is to keep the talent bar high; the number one thing great people want is to work with other great people

• Using AI to create a talent engine: Have the AI handle the boring and rudimentary tasks so that human talent can work on the most interesting problems; this creates a flywheel of talent retention and magnetism
• Be unafraid to deploy inexperienced, high-aptitude talent – but phone somebody who has some gray hair 

Blake Scholl is the Founder and CEO of Boom Supersonic, a company he started in 2014 to revive commercial supersonic flight with the Overture airliner, designed to fly at Mach 1.7 and carry 64–80 passengers. 

A Carnegie Mellon University computer science graduate (BS, 2001), Scholl began his career as a software engineer at Amazon, later owning a $300 million P&L at age 24, and co-founded Kima Labs, acquired by Groupon in 2012. 

Inspired by seeing Concorde in a museum, he self-taught aerospace engineering to launch Boom, which achieved the first privately developed supersonic flight with the XB-1 demonstrator in January 2025. With orders from United, American, and Japan Airlines, Scholl aims to make sustainable supersonic travel mainstream using 100% sustainable aviation fuel, targeting passenger flights by 2030.

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• Distribution was so scarce not too long ago: The Unabomber killed all those people so he could get an op-ed in the Washington Post; today, he could have published his manifesto on Substack

• Founders should go directly and build their distribution channel 

What really caused the breakdown between tech and media—and what comes next?

Erik Torenberg sits down with Balaji Srinivasan (entrepreneur, investor, and author of The Network State) to explore the long-building conflict between Silicon Valley and legacy journalism. Balaji explains how the collapse of traditional media business models gave rise to political capture, clickbait, and adversarial coverage of the tech industry.

They discuss why “going direct” is no longer optional, how tech became the villain in establishment narratives, and what it would take to build a new truth infrastructure - from decentralized content creation to cryptographic verification.

This episode covers power, distribution, and the future of media, with a signature mix of historical insight, social analysis, and Balaji’s forward-looking frameworks.

Timecodes: 

0:00 Introduction 

1:26 The Media vs. Tech Conflict

2:11 The Collapse of Journalism Revenue

2:39 Rise of Wokeness and Political Realignment

6:50 State vs. Network: A New Framework

9:00 The Power Structure of Media Institutions

19:25 The Role of Distribution and the Internet

29:20 The Social War: Red vs. Blue America

30:05 X Day and the Shift in Social Media Power

42:56 Strategies for Technologists: Go Direct

48:36 The Importance of Individual Creators

1:10:00 Decentralized Truth and the Ledger of Record

1:36:00 The Future of Media, Democracy, and Equality

1:37:08 Conclusion & Final Thoughts

Resources

Find Balaji on X: https://x.com/balajis

Stay Updated: 

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

• FarmBot is a robotic farmer for your garden, designed to take care of your garden by performing functions such as planting seeds, watering, weeding, and monitoring
• Simply being open source is not enough. For a project to be genuinely useful, it must also have extensive, clear documentation and use open, affordable file formats
• Today, the vast majority of food that people eat is grown very far away and in ways that is not great for the food or environment

• We have very little control over the food production system, which is vital to our existence  
• Let us get back to the smaller scale, more diverse polycrop system of food production; many follow-on benefits will result 

On this episode of Crazy Wisdom, Stewart Alsop speaks with Rory Aronson, CEO of FarmBot, about how his open-source hardware project is transforming home gardening into a more automated and accessible practice. Rory explains how FarmBot works—essentially as a CNC machine for your garden—covering its evolution from Arduino-based electronics to custom boards, the challenges of integrating hardware and software, and the role of closed-loop feedback systems to prevent errors. They explore solarpunk visions of distributed food systems, discuss the importance of “useful source” documentation in open-source hardware, and imagine a future where growing food is as easy as running a dishwasher. For more on Rory and FarmBot, check out farm.bot and the open-source resources at docs.farm.bot.

Check out this GPT we trained on the conversation

Timestamps

00:00 Rory explains FarmBot as a CNC machine for gardens, using Arduino and Raspberry Pi, automating planting, watering, and weeding.

05:00 Discussion on the hardware stack evolution, open-source electronics roots, and moving to custom boards for better integration.

10:00 Stewart shares his Raspberry Pi experiments, Rory breaks down the software layers from cloud apps to firmware, emphasizing complexity.

15:00 Conversation shifts to closed-loop feedback with rotary encoders, avoiding 3D printer-style “spaghetti” errors in outdoor environments.

20:00 Rory explores open-source challenges, highlighting “useful source” documentation and hardware accessibility for modifications.

25:00 Solarpunk vision emerges: distributed food systems, automation enabling home-grown fresh food without expert knowledge.

30:00 Raised bed setup, energy efficiency, and FarmBot as a home appliance concept for urban and suburban gardens.

35:00 Small-scale versus industrial farming, niche commercial uses like seedling automation, and user creativity with custom tools.

40:00 AI potential with vision systems, LLMs for garden planning, and enhancing FarmBot intelligence for real-time adaptation.

45:00 Sensors, soil monitoring, image analysis for plant health, and empowering users to integrate FarmBot into smart homes.

50:00 Rory describes community innovations, auxiliary hardware, and open documentation supporting experimentation.

55:00 Final reflections on solarpunk futures, automation as empowerment, and how to access FarmBot’s resources online.

Key Insights

1. Rory Aronson shares how FarmBot began as a DIY project built on Arduino and Raspberry Pi, leveraging the open-source 3D printing ecosystem to prototype quickly. Over time, they transitioned to custom circuit boards to meet the specific demands of automating gardening tasks like seed planting, watering, and weeding, highlighting the tradeoffs between speed to market and long-term hardware optimization.
2. The conversation unpacks the complexity of FarmBot’s “stack,” which integrates cloud-based software, a web app, a message broker, a Raspberry Pi running a custom OS, and firmware on both Arduino and auxiliary chips for real-time feedback. This layered approach is crucial for precision in an unpredictable outdoor environment where mechanical errors could damage growing plants.
3. Aronson emphasizes that being open source isn’t enough; to be genuinely useful, projects must provide extensive, accessible documentation and export files in open, affordable formats. Without this, open source risks being a hollow promise for most users, especially in hardware where barriers to modification are higher.
4. They explore the solarpunk potential of FarmBot, imagining a future where growing food at home is as effortless as using a washing machine. By turning gardening into an automated process, FarmBot enables people to produce fresh vegetables without needing expertise, offering resilience against industrial food systems reliant on monoculture and long supply chains.
5. Aronson points out that while FarmBot isn’t designed for industrial agriculture, its modularity allows it to support niche commercial use cases, like automating seedling production in cleanroom environments. This adaptability reflects the broader vision of empowering both individuals and small operations with accessible automation tools.
6. The episode highlights user creativity enabled by FarmBot’s open hardware, including custom tools like side-mounted mirrors for alternative camera angles and pneumatic grippers for harvesting. These community-driven innovations showcase the platform’s flexibility and the value of encouraging experimentation.
7. Finally, Aronson sees great potential for integrating AI, particularly vision systems and multimodal LLMs, to make FarmBot smarter—detecting pests, diagnosing plant health, and even planning gardens tailored to user goals like nutrient needs or event timelines, moving closer to a truly intelligent gardening companion.

• We will have artificial superintelligence by 2035: “Superintelligence” implies intelligence that is beyond the sum of what humans can do  
• As important as nuclear fusion and fission may be for the future, they will not arrive soon enough to meet the immediate surge in global power demand driven by AI and data infrastructure
  • Learning machines accelerate to their natural limit, and the current limit of AI systems is electricity
  • Greater energy infrastructure is essential to support the intellectual capacity required for a superintelligent abundance
• We will have specialized savants in every field, within five years; the real question is, once we have all these savants, do they unify? Do they ultimately become superhuman? 
• The emergence of superintelligence comes with huge proliferation issues: Competitive issues, China vs. the US issues, electricity issues; we do not even have the language for the deterrence and proliferation aspects of these powerful models  
• The “Mutually Assured AI Malfunction” geopolitical competition framework: If one nation races ahead to develop superintelligent AI, rivals may sabotage their progress (through cyberattacks or strikes) to avoid destabilizing power imbalances
• Whatever enables faster learning loops is the business moat of the future 
• “The real risk is not Terminator, it’s drift. AI won’t destroy humans violently, but might slowly erode human values, autonomy, and judgment if left unregulated or misunderstood.”  – Eric Schmidt 
  • The tools change, but the structure of humanity will not 
• When superintelligence emerges, every person will have the sum of Einstein and Leonardo da Vinci in their pocket; how humans choose to use their polymath is the question 
• “We don’t know what artificial general intelligence will deliver, and we don’t know what artificial super intelligence will deliver, but we know it’s coming.” – Eric Schmidt 

Get access to metatrends 10+ years before anyone else - https://qr.diamandis.com/metatrends  

Eric Schmidt is the former CEO of Google. 

Dave Blundin is the founder of Link Ventures

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Offers for my audience: 

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Reverse the age of my skin using the same cream at https://qr.diamandis.com/oneskinpod    

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Connect with Eric: 

X: https://x.com/ericschmidt 

His latest book: https://a.co/d/fCxDy8P  

Learn about Dave’s fund: https://www.linkventures.com/xpv-fund  

Connect with Peter:

X

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Listen to MOONSHOTS:

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*Recorded on June 5th, 2025

*Views are my own thoughts; not Financial, Medical, or Legal Advice.

• The view of American businesses in the late 1990s was to get into China, outsource manufacturing, and reduce trade barriers between countries; this evolution was celebrated as the start of a new industrial era

• It has since turned into a national security issue for the United States
• China’s unique blend of socialism, totalitarianism, and entrepreneurship enabled this to materialize 

What if the rise of Apple also built modern China?

a16z’s Erik Torenberg is joined by board partner and former Microsoft Windows chief Steven Sinofsky to unpack how Apple’s pursuit of design excellence and supply chain scale catalyzed China’s manufacturing superpower status - and why that partnership is now under intense scrutiny.

Inspired by the book Apple in China (but not a book review), the episode dives deep into:

• The early days of Apple’s shift to Chinese manufacturing 
• What experts got wrong in 1999 about trade, globalization, and China’s trajectory
• How Tim Cook’s operational playbook reshaped the global tech industry
• Behind-the-scenes stories from Microsoft’s own hardware battles and Surface launch
• Why Apple’s entanglement with China may now be a strategic liability
• What COVID revealed about fragile global dependencies — and where innovation goes next
• How national policy, intellectual property, and AI intersect in the new industrial era

The episode opens with a few reactions to WWDC: Apple’s new UI, the iPad’s evolving role, and why Apple’s AI story still feels unfinished - before zooming out into one of the most consequential tech and geopolitical stories of our time.

TImecodes:

00:00 Introduction

00:37 Guest Introduction: Steven Sinofsky

00:49 WWDC Reactions and Apple's AI Story

02:27 WWDC Highlights: Liquid Glass and iPad Updates

05:16 Apple's AI Strategy and Market Dynamics

06:34 Meta's AI Moves and Market Implications

13:30 Apple's Manufacturing Evolution: From Garage to Global

20:50 The Rise of ODMs and Global Manufacturing

26:32 Microsoft's Struggle with Piracy in China

27:19 Apple's Revolutionary MacBook Air

29:30 Challenges in PC Manufacturing

31:05 The Rise of Chinese Manufacturing Skills

32:07 The Point of No Return for Apple and China

32:59 Global Trade and Intellectual Property Issues

37:04 COVID-19's Impact on Global Manufacturing

41:19 Future of Innovation and Manufacturing

47:10 Navigating Intellectual Property in the AI Era

48:55 Conclusion and Final Thoughts

Resources:

Find Steven on X: https://x.com/stevesi

Find Erik on X: https://x.com/eriktorenberg

Stay Updated: 

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

• Check out the episode page

Most people protect their identity. Andy Grove would rewrite his, again and again. He started as a refugee, became a chemist, turned himself into an engineer, then a manager, and finally the CEO who built Intel into a global powerhouse. He didn’t cling to credentials or titles. When a challenge came up, he didn’t delegate, he learned. This episode explores the radical adaptability that made Grove different. While his peers obsessed over innovation, he focused on something far more enduring: the systems, structures, and people needed to scale that innovation. Grove understood that as complexity rises, technical brilliance fades and coordination becomes king. 

You’ll learn how he redefined leadership, why he saw management as a creative act, and what most founders still get wrong about building great companies. If you’re serious about getting better—at work, at thinking, at leading—this is the episode you’ll be glad you didn’t miss. 

This episode is for informational purposes only and most of the research came from The Life and Times of an American by Richard S. Tedlow, Only the Paranoid Survive by Andy Grove, and Tom Wolfe’s profile of Robert Noyce available here.

Check out highlights from these books in our repository, and find key lessons from Grove here — ⁠⁠https://fs.blog/knowledge-project-podcast/outliers-andy-grove/⁠

(05:02 ) PART 1: Hungarian Beginnings(06:48) German Occupation(09:27) Soviet Liberation(11:01) End of the War(12:35) Leaving Hungary

(14:10) PART 2: In America(16:50) Origin of Silicon Valley(20:04) Fairchild

(22:54) PART 3: Building Intel(25:15) Becoming a Manager(29:39) Intel's Make-or-Break Moment(31:35) Quality Control Obsession(34:41) Orchestrating Brilliance(37:49) The Microprocessor Revolution and Intel's Growth(40:32) Intel's Growth and the Microma Lesson(30:51) The Grove Influence(47:00) The Birth of Intel Culture(49:42) ​​The Fruits of Transformation(50:43) The Test Ahead

(53:07) PART 4: Inflection Points(55:23) The Valley of Death(58:26) The IBM Lesson(01:01:18) CASSANDRA’s: The Value of Middle Management(01:04:09) Executing a Painful Pivot

(01:08:25) Reflections, afterthoughts, and lessons

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What I learned from reading The Red Bull Story by Wolfgang Fürweger and Red Bull's Billionaire Maniac by Duff McDonald. 

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(1:30) "In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures."

(2:30) "It is a must to believe in one's product. If this were just a marketing gimmick, it would never work."

(5:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."

(7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)

(9:00) Nike, Adidas and Vans episodes:

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. (Founders #109)

Authentic: A Memoir by the Founder of Vans by Paul Van Doren. (Founders #216)

(11:00) The lines between Red Bull, Red Bull athletes, and Red Bull events are blurry on purpose. To Mateschitz, it's just one big image campaign with many manifestations.

(12:00) He has no plans to sell or take Red Bull public. "It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”

(13:00) Red Bull’s Billionaire Maniac https://www.bloomberg.com/news/articles/2011-05-19/red-bulls-billionaire-maniac

(16:00) He is universally described as a person with great charisma.

(16:30) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)

(17:00) He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in it.

(22:00) There is no market for Red Bull. We will create one.

(24:00) Estée Lauder: A Success Story by Estée Lauder.  (Founders #217)

(30:00) the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

(31:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” — Dior by Dior: The Autobiography of Christian Dior (Founders #331)

(36:00) Control your costs and maintain financial discipline even when making record profits.

(38:00) Cult brands have their own laws, otherwise they would not be cultish.

(38:00) Red Bull is Dietrich Mateschitz and Dietrich Mateschitz is Red Bull.

(38:00) Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itself.

(40:00) Charlie Munger and John Collison on Invest Like The Best #355 

Rolex: Timeless Excellence on Invest Like The Best 

(41:00) If you are making a physical product make it look different from its competitors from the start.

(43:00) Everything is marketing.

(45:00) Never do anything that compromises your survival.

(46:00) He keeps his empire constantly in motion

(46:00) All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drink.

(47:00) This is a battle for attention.

(49:00) Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spend.

(52:00) The Bugatti Story by L’Ebe Bugatti. (Founders #316)

The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289)

(54:00) Why he moved Red Bull’s headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphere.

(54:00) On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around - and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

• Time is the best filter: History’s top entrepreneurs were completely focused over a long period
• The essential maxims from the episode
  • It does not matter the pursuit; what matters is having a mission
  • A great business takes time 
  • Find a simple idea and take it seriously – Charlie Munger 
  • Do one thing, and do it better than anyone else – Todd Graves 
  • Learning is not memorizing information; learning is changing your behavior 
  • The reward for great work is more work – Kevin Kelly  
  • The hard way is the right way – Jerry Seinfeld  
  • Be less interested in timely and more interested in timeless 
  • Overpay for talent because you really cannot overpay for talent 
  • Limit the amount of details, then make every detail perfect 
  • Pay attention to the nickels because the nickels turn into quarters 
  • Mediocrity is invisible until passion shows up and exposes it – Michael Ovitz 
• The most successful businesses go ridiculously far in maximizing or minimizing one or a few variables 
• Great entrepreneurs find opportunity in catastrophe 
• Learning about history’s most ambitious people stretches your imagination for what is possible in life 
• “You think what you want is money, but what you really want is meaning.” – David Senra
• Just keep going; you will figure it out – have the self-belief and keep going 

My guest today is David Senra. David is the host of Founders podcast and a dear friend. This is our third time doing Invest Like the Best together and we have conversations like this one all the time. In today’s episode, David distills wisdom from 400 entrepreneur biographies into a single word: focus. He reveals why exceptional builders like Todd Graves and James Dyson create billion-dollar empires through obsessive dedication to simple ideas—whether perfecting chicken fingers or designing vacuum cleaners—while rejecting conventional growth timelines and investor pressure. David challenges us all to find the one thing we’d pursue even without recognition or reward, or what I like to call your life’s work. We discuss the concept of “anti-business,” raising capital as a founder, and decades-long commitment. Please enjoy this discussion with David Senra. 

For the full show notes, transcript, and links to mentioned content, check out the episode page here.

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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Show Notes:

(00:00:00) Welcome to Invest Like the Best

(00:05:43) The Essence of Focus in Entrepreneurship

(00:09:20) The Value of Long-Term Commitment

(00:17:41) The Importance of Simplicity and Mastery

(00:37:11) The Miracle of Entrepreneurship

(00:44:56) James Dyson's Journey to Success

(00:47:03) The Importance of Passion in Business

(00:49:12) Critique of Modern Consumerism

(00:52:18) The Value of Craftsmanship

(00:56:36) The Drive for Excellence

(01:04:06) The Importance of Hiring Top Talent

(01:09:54) Creative Financing Strategies

(01:19:35) Defining a Founder