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Kane and Ash share how you can get guests and sponsors for your podcast show. They talk about the proven ways to secure sponsorship deals and how to attract the right kind of guests to interview. Ash and Kane also reveal some of the common mistakes people make when approaching sponsors and guests and what you can do differently to get a better outcome!

KEY TAKEAWAYS

• You don’t need to give every bit of information in an initial email to a sponsor, focus instead on the bits of information that prove to them why they should be interested in sponsoring your show specifically.
• Will guests you want to stand out from the many podcast requests they get, what makes you and your show different, think about how to differentiate your communication to them.
• Just one or two notable guests are worth mentioning in an initial email, to incite interest, no one is expecting you to list every guest but recognisable names in your niche can be very helpful for signalling legitimacy.
• Watch your tone, formal is easily dismissed. It’s better to be personal and authentic in how you communicate.
• Guesting on other podcasts is an opportunity to share yourself, tell their audience what you can offer, your expertise and more
• When pitching to guests, talk about what you can offer them, and sell them the benefits of being interviewed by you.

BEST MOMENTS

"You’re not trying to sell it in an outreach email, what you’re trying to do is get someone interested so you can have a conversation”

“It’s a with or without you approach that works”

“People are really formal”

“Keep it short, give them a reason to ask a question”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]