Podcasting is the next big revolution. Or is it? Maybe the word big, and all the assumptions that come with that word, is holding more than one podcaster back.

Which do you think is bigger: the series finale of Game of Thrones or the Indy 500? Both have great lessons for business-focused podcasters.

As a business owner, you know how to make sure your business brand is on point. Here’s how to apply those same techniques to your business-focused podcast.

Conventional wisdom will have you believe that you have to produce a podcast every single week. But that's not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.

What's in your podcast says a whole lot about your brand. So why not go business-first to set your show apart from the rest? (Hint: your potential customers will love it!)

A podcast can be a great way to add to the brand you’ve worked hard to build. But a poorly executed show can quickly undo all that good will and actively damage your brand irreparably.

Google has finally incorporated podcast episodes in search results in listings that are playable directly from SERPs (search engine results pages).

How much time are you wasting looking at your business-focused podcast’s stats?

The intro of your show is incredibly important for setting the style and the tone of your program. But trends are changing. Are you keeping up?

A new wave of shows releasing episodes at a very specific time of the day has me questioning some long-held notions.