There are lots of reasons to start a podcast (And to keep it going!) Whatever reason you’ve chosen, that’s your purpose. Assuming, that is, you actually know the reason and purpose behind your podcast. Do you?

With all the news coming out about Apple Podcast’s changes, Spotify’s changes, and seemingly every other podcasting service also changing… It's just exhausting. Do you need a break?

Podcast discovery is getting a shot in the arm. Search results that are actually good for podcasts, and in-app human-curated lists. Neither is fully released, but history can help us understand how these two competing methods of podcast discovery may shake out.

Yesterday was the keynote address from Apple’s developers’ conference. As expected, they announced several changes that will impact podcasters. Here’s exactly what you need to do right now.

We all want more new listeners to our podcasts, and we all want to follow best practices for our podcasts. Ironically, an accepted best practice in podcasting might be getting in the way of new listeners enjoying your show.

Should you follow well-established, well-trodden ground for your next podcast? Or should you break away from the norm and do something very bold. I recommend the later, with one caveat and three supporting reasons why.

If you've written and published anything beyond an email or a Tweet, you know that first drafts suck. The same is true for your first attempt at recording a podcast episode for your business. Here’s a tip: Don’t publish content that sucks.

Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel?

Instagram stole the idea of Stories from Snapchat. Can podcasters steal it again to provide a new approach to (and service for) podcasting?

Algorithms will soon infect podcast just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?