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This episode is based on a tweet from Andrew Wilkinson, co-founder of Tiny Capital and an investor in several podcasting businesses like Castro, Supercast, and Ride Home Media, who said (and I’m paraphrasing) that he’s stopped listening to podcasts on his phone because they’re all the same, and he’s picking up audiobooks to take their place.
Clearly, Andrew is painting all podcasts with a very broad brush, which is a bit unfair. I could use that same broad brush call TV, radio, newspapers, and even books as all the same.
But that doesn’t mean we should discount Andrew’s tweet. It’s helpful evidence that lets us better understand why ~70% of the population have yet to pick up the podcasting habit.
Podcasting has a vicious cycle of over-optimization that leads to the “sameness” quality I picked up from Andrew’s tweet. The same guests answering the same questions on multiple shows. The same breaking news covered in the same way to squeeze as much Google juice as possible.
All that sameness leads to podcast listening fatigue. Even I’m feeling it. With the exception of Post Reports and Techmeme Ride Home, I’m almost exclusively listening to serialized podcasts.
Why? Because they end.
As with audiobooks, turning the metaphorical page to reading “the end” on a serialized podcast is an incredibly satisfying sense of accomplishment. We can’t do that with episodic podcasts. Too bad serialized podcasts arent better packaged. Still, I’d encourage you to explore the serialized style of podcasting and see if it’s right for you.
There are some other lessons to be learned so that the podcast you make doesn’t fall into that trap.
Remember, you cannot please everyone with your podcast. So focus on what pleases the audience you have, the audience you want, and what pleases you. Stay focused on what is true and unique to your show and buck the trend of uniformity in podcasting.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/if-podcasting-cant-please-everyone-should-we-even-try
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
I recently signed Podcasters Declare, an open letter to Apple designed to pressure the tech-giant into adding Climate Change as a top-level category inside of Apple Podcasts.
I had reservations about signing the petition. Not because of the topic. Climate change is real. No, my reservations were much more mundane. Was a new top-level category warranted? There are already over 100 categories inside of Apple Podcasts. Can the categorization system handle the pressure of giving every category its due?
No. No, of course it can’t. And therein lies the problem.
We’re not approaching the problem from the correct angle. Your average bookstore only has a few thousand titles on its shelf at any given time. Yet those bookstores have categorization systems that are incredibly expansive.
But in podcasting, we do have millions of titles. Yet only around 100 categories to sort them into. That’s never going to work.
If the Podcasters Delcare petition showed me anything, it's that we clearly need more awareness around this issue. Climate change, sure. But also, we need more awareness on the fact that that we’ve ceded control to Apple on how podcasts should be categorized and stored. That’s untenable.
I was pleased to learn that the Podcasting 2.0 initiative is considering re-defining podcast categories as part of its third phase. But even that only lists 112 categories currently.
The solution isn’t to add more categories. The solution is to ditch categories altogether and do something fundamentally different.
Or maybe you and your fellow podcasting compadres have a novel notion worthy of consideration? Discuss this topic the next time you’re on a virtual call together. Or share a link to the article in an online discussion group to seed the conversation. Because what we have right now hasn’t worked for a while, and we need a better way.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/podcast-categories-have-a-bad-apple-at-the-core
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Yesterday's big podcasting news was iHeartMedia’s acquisition of Triton Digital for $230 million. Because apparently, that's what podcasting companies do these days: buy up other podcasting companies.
I’m not going to speculate on how iHeart plans on integrating their new toys. I don’t work there, and I’m much more interested in what it might mean for all of podcasting.
This is an “all things podcast tech” move. And a bold one that will accelerate the shift away from static podcasts, which most of us podcasters are making today.
At the heart (heh) of this acquisition is technology that allows iHeart to make content—for podcasts, streaming, and radio—that is truly dynamic. And as more podcasters start embracing and experimenting with dynamic content in their shows—or create shows entirely dependent on dynamic content—listeners are going to expect it. From all of us.
We’re already seeing some evidence of this. Look no further than last week’s announcement of the purchase of Auxbus by Libsyn, one of the longest-running podcast hosting companies, and their new “Creation” product line as part of that. It’s a safe bet to assume that means dynamic content is going to be a part of Libsyn’s offering to creators. That’s exciting!
It’s time to stop hating on iHeart. Start by adding the “Listen on iHeart Radio” badge to your website. Yes, run it right alongside the badge for Apple Podcasts, Spotify, and others. I have. You’re not trying to get people to switch from their preferred app. You’re just adding some brand recognition.
Let’s keep this conversation going, shall we? Tomorrow at 10:00a Los Angeles, 1:00p New York, I’m hosting an audio-only conversation with other podcasters discussing how acquisitions like this will shape podcasting’s future. I’d love for you to be a part.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/how-ihearts-buying-spree-will-effect-the-future-of-podcasting
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Will the future be kind to your podcast? A good amount of us are making timeless podcast episodes that are fine to listen to 3 days, 3 weeks, 3 months, or even 3 years in the future.
But… will they be in 19 years?
In 2040, how will we listen to podcasts? It’s 2021. In 19 years, it’ll be 2040. Deal with that for a minute, and then think about sound quality advancements. Yes, there’s a limit on the range of sound frequencies our human ears can perceive. And by and large, we’ve been able to create speakers and sound transmitters that produced rich and immersive sounds within that range for decades.
But podcasting, at least as practiced today, sends “lossy” files to our listeners. Lossy means what it says: some information is “lost” on the copy that reaches our listeners’ devices. And from there, depending on what or how they listen, additional signal will be lost before it reaches their ears.
Will that be “fixed” in the future? Will bandwidth and storage considerations be so vastly different in 19 years that “lossless” audio files can be sent to listeners?
Can podcasters prepare for the future? My friend and exceptional audio engineer Marcus dePaula recently said that marginal video is forgivable. But low-quality audio is not. He’s right, and I have to assume that at some point in the future, podcast episodes that are “acceptable” today will be painful to listen to.
Obviously, we should all be preserving the source files and masters. We can also lobby our hosting providers to help us stay current. Rather than uploading lossy .mp3 files, we could be uploading lossless files, letting the hosting provider make some on-the-fly decisions about the quality of files to distribute based on a variety of factors.
But that won’t help us too much if the promise of binaural or spatial audio becomes dominant. Yes, I assume that, just like letterboxing on our current TVs, the headphones or speakers that are capable of reproducing 3D sound will also handle non-optimized content. It’ll just sound… dated.
Beyond that, I’ve nothing much for you other than questions. These are questions worthy of the other people in your podcasting peer group. I’m betting one person—perhaps you—is way more persnickety than others when it comes to sound quality. Share this article with them and see how the conversation shakes out. Even if there are no definitive next-steps, it’s always good to be thinking about the future.
Because if we don’t, our evergreen and timeless episodes are all too quickly going to start showing some browning around the edges.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/podcastings-elephant-in-the-evergreens-conundrum
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
In the online podcast support communities, there’s a huge amount of demand for podcast monetization, growth hacks, and podcast launch strategies. That’s not surprising: on those topics, largely thanks to the continued growth podcasting is seeing and will likely keep seeing for years to come.
But there’s also a lot of pre-existing supply of content to fulfill that demand. Competing in a market where there’s more than enough supply to meet the demand means that the race isn’t to build the best content—it’s a race to build the most-optimized content.
You can choose a different path instead, choosing to talk about more meaningful, important, and long-lasting aspects of podcasting.
Podcasters new and old are inspired by others. People posting questions to online groups, rooms, and threads aren’t immune from humankind’s basic need to be inspired. At the risk of someone misinterpreting my words, I honestly think that content that inspires is every bit as important as content that informs.
When you’re in a busy group discussion, resist the temptation to chime in when others are already covering how-to-monetize, how-to-launch, and how-to-grow tactics. Few people are going to remember one more voice saying the equivalent of “yeah, I agree!”, so there’s little chance of leaving a lasting impression.
A better option might be to start your own conversations in those groups, focuseong on underserved podcasting topics where you can let your personal stories act as an example for others to follow.
It’s easy to talk growth, monetization, and launch. And yes, if that's your thing, do your thing. But for podcasters who do not podcast about podcasting, you may need some help selecting topics that avoid the near-insatiable demand for that content. Turn to your peers or a group of dedicated listeners. Forward this article to them so they can better understand the problem with the supply-glut. Once they get it, they’ll probably come back with some aspects about you and your podcasting ability you’ve forgotten about. Share it!
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Read the full article and share with a friend: https://podcastpontifications.com/episode/what-we-talk-about-when-we-talk-about-podcasting
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
At some point, many podcasters feel the need to share the knowledge they have gained with other less experienced podcasters. But how you do that, and how you bill yourself and the materials you have to present matters.
Do We Need Another Book About Podcasting?
There’s always room for more books about podcasting. But have you amassed the experience necessary to allow you to fill a book about podcasting?
This may come off a bit hypocritical of me, as I had less than a year of podcasting experience under my belt when I started writing Podcasting for Dummies. The same goes for the other early podcasting books like Podcasting: Do-It-Yourself Guide, written by Todd Cochrane of Blubbry and Tricks of The Podcasting Masters, written Rob Walsh from Libsyn.
But a lot of time has passed, and podcasting is no longer brand new. So while you can write a book about podcasting today, there’s a lot of ground—and history—to cover. Are you up to that task?
Should You Write A How-To Podcast Course?
If you feel you really do have a unique take on podcasting that is worthy of a course, then yes, absolutely, you should make that course. But take some time to do some research on what already is out there, and have a self-check-in to make sure you can deliver the goods. Reputation matters in this space, and there are plenty of people with tarnished reputations in podcasting. We have a long memory. You really don’t want to be That Guy.
Should You Become A Podcast Coach?
If you do want to coach, drill down on what you do best. If audio engineering is your kick, then maybe you can coach people on getting the most out of a particular DAW or a select group of audio plugins. Perhaps you’re an excellent editor of the written word and could coach people on transforming text written to be read into something written to be narrated and heard. Or maybe you’re a Speech-Language Pathologist and are able to coach podcasters on how to get the most of out their voice as a vocal coach.
Is Podcast Mentorship Right For You?
If you're a regular listener/reader of my content and you've been podcasting for a while, you’d probably make a great mentor for another podcaster! I prefer unstructured mentor/mentee relationships (hi, Steph!) and mentorships that are free.
Just remember that being a mentor is not the same thing as being a coach or a teacher. The dynamic is different when the person on the other end is a student. The expectation of the one passing on the knowledge—that’s you—is different as well. To me, mentorship is much more general and open-ended in nature. Coaching and teaching tend to be best when they are highly specialized and have a well-defined goal, outcome, and end-date.
So which is the right approach for you? Suggestion: get your peers involved and crowdsource the decision. Reach out to a small number of people you trust—people who know you and who won’t bullshit you—asking for their input. Include a link to this article so they can quickly understand the possibilities and pitfalls. Then review their feedback and make your best decision.
Tomorrow morning, I’ll be hosting a room on Clubhouse that’s all about keeping the magic of podcasting alive in you, the person behind the microphone. I’d love for you to join me. And do let me know if you need an invite. I have a few to spare.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/how-to-share-your-podcasting-brilliance-not-be-a-jerk-about-it
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
What do you do when you get bored with the podcast you're making right now? Yes, I said when you get bored, not if you get bored. Because people—especially multi-passionate creatives, a term Stephani Fuccio taught me just this morning—tend to eventually get bored for doing one thing for too long.
If you’ve listened to or read my words for any length of time, you know I'm a big fan of change. Change is good and healthy for your podcast, so try these on for size:
With all the experience you’ve gathered from the time you’ve been podcasting, there are likely offshoots you could explore to keep your head in the game. You could:
If none of that sparks an idea, maybe it’s time to throw in the towel. There’s no shame in retiring from podcasting and sunsetting your show(s). All things come to an end. And if you later decide you want to make your comeback—great! Podcasting will welcome you back with open arms. I’ve quit podcasting twice now. The first in a huff, and the second time by my own design and on my own timeline. And yet here I am again, this time four times a week!
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Read the full article and share with a friend: https://podcastpontifications.com/episode/bringing-back-the-magic-to-your-boring-podcast
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Recently I tweeted my frustrations with serialized podcasters. I’m convinced a good portion of podcasters are unaware of the distinction between serial and episodic. As such, many shows are secretly serialized.
If you could make a book intended to be read from cover to cover from your podcast; you’re making a serialized podcast.
If you’re narrating a manuscript across multiple episodes; you’re making a serialized podcast.
If your podcast was originally written as a screenplay: you're making a serialized podcast.
If your episodes build upon each other; you’re making a serialized podcast.
If your podcast investigates a particular occurrence over multiple episodes; you’re making a serialized podcast.
If your podcast follows a linear progression from start to finish across episodes; you’re making a serialized podcast.
If your podcast episodes start with “Previously on…” or “The story so far…”; you’re making a serialized podcast.
If any of those scenarios apply to your show, please go into your podcast hosting platform and set your show as serial.
Also, I’m perpetually disappointed by the lack of effort many podcasters put into the post-production written elements of their podcast. Some podcasters are under the misconception that podcast listening apps somehow “mess with” carefully crafted episode details.
But that’s a myth.
The words you write and associate with your episode when you publish it via your hosting platform will display to your listeners in every meaningful podcast app.
Now, how well they display and how well the app preserves the formatting you placed on and around those words is a different matter. But that’s not your problem. It’s a snap for the app developers to fix their stupidity and start displaying your text with the formatting preserved. And even if they don’t, some of your listeners will see that you’re obviously trying to do the right thing and will bail on that crappy app in favor of one that preserves all the work you put into the presentation of your episode details.
Don’t neglect the podcast app, podcaster. For all its limitations, it’s often the only connection listeners have with your show. When listeners hear you say something on your episode and want more information, it’s their podcast app they’ll turn to first. If they can’t get to their app as they are listening, it’s likely where they’ll turn to when they do have a minute to look later.
Are you giving them what they expected to find? Are you enhancing the listener experience? Or are you frustrating your listeners?
Instead, give them the love they deserve.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/tweaking-your-serialized-podcast-for-more-listener-love
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Photo by Will Francis on Unsplash
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Podcasters tend to love collaboration, but it’s not easy. Unless we embrace the notion of syndicated content. Then it gets much easier.
I don’t mean syndicated content as defined in the acronym RSS feed. I mean using syndicated content to inject fresh and relevant content into your podcast’s episodes, both enhancing your episodes and making them more enjoyable for your listeners. All without requiring you to create a lick of new content.
Perhaps things like...
This isn’t just theory. Today’s episode of the podcast version of Sounds Profitable includes two syndicated segments. The first is from James Cridland of Podnews. No matter when you download the file—today, tomorrow, or 6 months from now—you’ll hear James voicing a 1-minute highlight of that day’s most important podcasting news. At the end of Bryan’s episode, you’ll hear my voice giving you a Minute of Pod Zen. Just like with James’ content, the content I’m voicing will change depending on when you download the overall episode. Neat!
If you want to take my syndicated content for Minute of Pod Zen and use it on your podcast, great! It’s free to you and I’ll even help you walk through the tech to make it happen. Details on the above link.
Oh, and I’m also syndicating the Minute of Pod Zen to Alexa as a Flash Briefing. Because why not?
Bryan has a full write-up on how he’s made syndication tech for podcasts work if you want to see what you’re getting yourself into. But as I said, it’s quite straightforward.
I look forward to learning how you can make your good podcast great with syndicated content!
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Read the full article and share with a friend: https://podcastpontifications.com/episode/make-your-good-podcast-great-with-syndicated-content
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
We podcasters all have a lot of jobs to do. So at the risk of adding one more role to your already-overflowing plate, there’s another job I’m going to ask you to perform: The job of becoming an excellent ambassador for podcasting.
Yes, for all of podcasting. An awesome responsibility, for sure. But one you are uniquely qualified to perform.
It’s true that a little over half of people surveyed said they have listened to at least one podcast. But many of them—most of them—fail to pick up the habit. Why is that? I think, with all the quirks and challenges to overcome when adopting the podcasting habit, there’s just not enough payoff if the listening experience doesn’t spark joy.
So the next time someone who isn’t a regular podcast consumer asks you for a podcast recommendation, don’t squander the opportunity. Don’t try to push your own show. Don’t let them fend for themselves in the popularity-ranked charts.
Give them an IHNI instead.
“I had no idea!” That’s what IHNI stands for, and that’s what you want to hear as they listen. Well, that’s what you want to imagine running through their head when the very first seconds of an episode playing in their ears. An episode from a podcast you recommended. Not because you love it or because millions of people love it. No. You chose that podcast because you knew it would be unlike anything they’ve ever heard before.
Performing this job is a straightforward task that you can execute flawlessly every time. All it requires is that you install a second podcast listening app on your mobile device, and that you add to that app 2-3 shows that give that IHNI moment. Subscribe to those shows in that app so they are always kept fresh. You choose the app. You choose the shows.
The best ambassadors among us will be proactive in their efforts to spread IHNIs far and wide. For my part, I’m going niche and spreading the best-sounding podcast fiction with the world every Sunday at 9:00a Phoenix-time (4:00p London, 11:00p Bangkok). Podcast fiction is a subset of podcasting I cherish and I am eager to get more people listening, especially those who’ve never listened to podcasts!
The tough part is choosing what IHNI shows should go on your list. Perhaps that’s made easier with some close-knit friends who also listen to a lot of podcasts? Send them this episode to explain the need for this action, then start collaborating! They probably have some hidden gems you’ve yet to discover. And I’m sure you have some that will be new to them too!
We all need to be great ambassadors to podcasting. Every survey shows that most podcast discovery happens by word of mouth. So if you’ve not yet been asked by a friend to make a podcast recommendation, you soon will be. Have your IHNIs at the ready.
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Read the full article and share with a friend: https://podcastpontifications.com/episode/the-gateway-drug-to-podcasting-is-you
Follow Evo on Twitter for more podcasting insights as they come.
Buy him a virtual coffee to show your support.
And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
From the publisher's feed