Podcast Pontifications
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Podcast Pontifications episodes

  • Is Clubhouse The Future Of Podcasting? [S3E63]

    Not all of 2020’s gifts that keep on giving into ‘21 are bad. Take Clubhouse, a social audio platform that has reached a fever pitch within my podcasting circles. 

    I've been on the platform for almost two weeks now, and I don't hate it. No, I don’t love it, but I am intrigued by the possibilities of social audio. And since the future and present of podcasting is the raison d’etre of Podcast Pontifications—and also because many have been asking for my hot take—I'm going to dive in and answer the five the most-pressing (or at least most-asked) questions I have encountered from other podcasters who are curious how Clubhouse will disrupt podcasting.

    Before I get to the questions, I need to thank my friend and fellow podcasting consultant Jonathan Baillie Strong for inviting me to the platform. He’s so enamored with the idea of social audio that he’s starting a newsletter to cover the space. The first episode hasn’t yet gone live as of this recording, so sign up at SocialAudioInsider.com to stay current on this fast-moving space. Because it’s much, much bigger than just Clubhouse.

    1. Is Clubhouse the future of podcasting? In a word, no. In nine words, Clubhouse—or something like it—is in podcasting's future. I don’t think social audio is podcasting’s eventual, pre-determined evolutionary form (and that’s not how evolution works anyhow), I do think that social audio is going to exist along with podcasting, and both will evolve over time.

    2. Is Clubhouse a distribution channel for my podcast? While it’s technically possible to push your episodes out on Clubhouse, it’s a bad fit. There’s nothing inherently social about publishing the audio file of a podcast. And brute-forcing your latest episode into a room on Clubhouse isn’t going to make it so. 

    3. Will Clubhouse kill podcasting? Did video actually kill the radio star? Did podcasting kill radio? Did Twitter kill long-form journalism? No. And neither Clubhouse nor the next social audio platform will kill podcasting. 

     4. As a podcaster, should I invest my valuable time building my brand on Clubhouse? Like any social platform, Clubhouse can be a huge time-suck if you want to get anything substantial from the platform. But I remain confident that social audio is going to be with us for a while, and the current dominant player is Clubhouse.

    5. How can podcasters use Clubhouse? Let’s find out! Tomorrow, Friday, January 15, 2021 at 10:00a MT, I’m extending the Podcast Pontifications brand to Clubhouse. I’m going to embrace the social nature of the platform, inviting others to offer their insights on the future of podcasting and answering questions about concepts brought up on Podcast Pontifications in real-time. 

    So tomorrow, January 15th, at 11:00a Arizona time (1:00p in New York and 10:00a in Los Angeles), I invite you to join me for the first Podcast Pontifications on Clubhouse. Follow me—evoterra—and you'll get a notification when the room goes live.

    And if you’ve signed up for a membership on BuyMeACoffe.com/evoterra, you get special treatment in that Clubhouse room! Shoot me a note if you want more info about that. And if you’re not already a member, sign up!

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/is-clubhouse-the-future-of-podcasting

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    13 min
  • 7 Intentional Ways To Boost Your Podcasting [S3E62]

    One sweaty time at a distanced Barre class was all it took for the advice of fellow podcaster George Hrab to suddenly made sense to me. So from my sweaty realization with my leg hiked behind me and hip flexors complaining to your awaiting ears and eyes, I give you seven ways you can break out of your habit (and my habit) of going through the motions and really focus on what it is you’re doing when you’re doing podcast-y things.

    Select Your Podcast’s Guests With Intent - If the entire reason you brought on a high-profile guest with a huge audience is to boost your numbers… how does that serve your audience? Also, that doesn't sound like a good basis to build an interesting conversation upon.

    Publish Your Podcast’s Episodes With Intent - Half-assed efforts at polishing the audio or writing the episode copy will certainly save you (and have saved me) a lot of time. But if the intent was “save time”, there’s not much benefit to your audience. 

    Repurpose Your Podcast’s Episodes With Intent - There are so many different places to repurpose your episode, it’s easy to get lazy. Hey, I get lazy on this and often copy and paste the same text and same image in lots of different places. My friend Mark from Captivate.fm has a great case study that covering his team’s efforts on YouTube, and why they’ve eventually decided to stop trying to repurpose podcast content there.

    Guest On Other Podcasts With Intent - One proven way to get more attention to your podcast is to be a guest on other people’s podcasts. When you’re on, can you present yourself to their audience in such a way to better the chance the audience may want to seek out more from you? While still being a great guest, obviously.

    Displaying Your Intent Outside Of Podcasting - Beyond your friends and familym di the other people you interact with on a regular basis know you're podcasting? Does your social media presence clearly indicate you're a podcaster? Does that presence talk to your unique approach to podcasting? Take a look at the key places you communicate with the non-podcasting world, and apply some intent.

    Listen To Other Podcasts With Intent - Do your own listening habits help you grow as a podcaster, nourish your psyche, or replenish your soul? If so, keep on listening to those! But if the preponderance of podcasts entering your ears are from the Top 10 or you just trying to keep up with the popular shows… Is that really helping you grow as a podcaster?

    Prepare Your Show And Episodes With Intent - The amount of intent you bring to “show prep” matters. And the amount of before-mic-time is often many multiples of on-mic time. But if you are intentional in your prep work, that will come through in your episodes. Your audience will appreciate it. And you’ll be happier knowing you’re putting out better quality content.

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/7-intentional-ways-to-boost-your-podcasting

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    12 min
  • A Brief Lesson Podcasters Can Learn From Politicians [S3E61]

    Podcasters have a reputation for being more than a little rambly. They often dive into various tangents and talk at length on trivial matters when listeners just wish they would get to the point. Some equate the bad behavior of podcasters to that of politicians. But I don't think that's a fair comparison. 

    I’m used to hearing from senators in soundbites, usually clipped from their brief appearances on political talk shows, other interviews given, or stump speeches. Last week was the first time I really paid attention to them in situ, as it were. And almost to a person, they were fantastic communicators. Heck, even the bad ones (and there are plenty of bad ones) were actually quite good at getting their point across in short, less-than-five-minute speeches.

    No, I'm not suggesting that you constrain all of your episodes to five minutes. (Although, if you can boil your message down and effectively communicate it to your audience in only five minutes, then why are you going than that?) The lesson here is finding a way to incorporate a chunk of “conciseness” into each of your episodes.

    For longer-form interview-based shows, look to the pre- or post-interview sections of your episodes. That's a great place to drop in a concise chunk that summarizes the angle you and the guest covered. 

    For monologue shows, start each episode super-tight. No fluff. No banter. No sharing what you had for breakfast. Clearly outline what you’re about to talk about. Or write out an entire script if you can pull it off. Just make sure the episode starts on-point.

    If you're doing an educational or “how-to” podcast, blend those two ideas. Produce the main content of the episode, then come back with a super-tight intro that hooks the listener.

    This can work for podcast fiction, true crime, or journalistic deep dives too. It just takes a bit more planning, as you’re following (or should be following) an arc across multiple episodes. One idea is to rely on the “Story So Far” approach, where you summarize what’s taken place in the prior episodes and foreshadow what’s to come in this episode. 

    The message here is simple: Embrace, re-embrace, or build your skills as an orator. Because it's easy for a podcaster to sit behind a microphone and talk. It’s another thing to prepare and polish enough to talk on-point for a short amount of time. That's tricky. 

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/a-brief-lesson-podcasters-can-learn-from-politicians

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    12 min
  • Are Helpful Podcasters Averaging Out Podcasting? [S3E60]

    I have a complicated relationship with community-driven podcasting groups and events. On one hand, I've started plenty of successful community-driven, podcasting groups and events. Also, I've been plenty involved in the podcasting groups and events shared by others, either as a presenter or active participant.

    But I also deeply question their value, especially to established working podcasters. Because it doesn't take credentials to get your opinion heard in the podcasting world. It just takes longevity. 

    When a few weeks of experience is the only thing separating someone asking a question from someone providing an answer, the result will be mediocre. And mediocre advice leads to mediocre shows, which leads to the mediocritization of podcasting overall. That’s not good.

    Groups and organizers do their best to bring in true professionals because they want to increase the quality of advice given to their members. But that’s really hard to do, especially when members or attendees have a huge range of abilities and understanding of the medium. 

    If Serena Williams, the tennis pro, held an open group lesson where literally anyone who could hold a tennis racket could attend, would lower-level-but-still-pro tennis players or collegiate-level athletes get value when the vast majority of the attendees probably couldn’t return a single one of her serves? 

    No, they wouldn’t. Instead, Serena would wind up lowering the level of her advice to appeal to the majority in attendance, resulting in a very mediocre lesson from someone at the top of their game. 

    Solutions to this reality aren't easy, something I know first-hand. When I was asked to write Expert Podcasting Practices for Dummies back in 2007, I was excited! And not only because it was my 2nd book, so I knew I could command a higher advance! But my excitement quickly turned to dismay as I struggled with the problem made self-evident in the title: What the hell is an expert dummy? 

    There’s a reason why Podcasting for Dummies is on its 4th edition yet you’ve never even heard of Expert Podcasting Practices for Dummies.

    Here are a couple of ideas for you if you don't want your podcast to get caught up in the mediocritization.

    1. Find—or create—a peer group of podcasters who have close, but not necessarily matching, skill levels. Having a smaller group of “podcasting friends” to turn to, some a level or two above you, and some a level or two below you, tends to lift all participants up to the higher level. 

    2. If you truly enjoy helping newbie podcasters, either in groups or at events, then you should absolutely keep doing that. If it charges your batteries helping up-skill those who need help, go for it!In order to keep podcasting a welcoming and open place, we need people like you! 

    For me, I like talking to working podcasters, so that’s going to remain my focus. Some beginners will get value from my content, though it’s not specifically aimed at them. And I’m sure some pros will also find nuggets as well. But it’s those of us under the mid-section of the bell curve that I’m trying to serve with this show and other efforts. I hope you enjoy it.

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/are-helpful-podcasters-averaging-out-podcasting

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    13 min
  • Cat-Herding Podcasters Was Always Doomed To Fail [S3E59]

    Evo’s note: There was an attempted coup to overthrow the government of the United States of America last night. So you're checking this out years later... well, now you know why this episode seems a bit off.

    All indications are that The Podcast Academy is having an existential crisis. And while it’s not dead yet, there’s a very good chance that TPA will fizzle out after a year. And that’s a shame, I think. But it’s also not surprising. 

    It used to be that saying “I’m a podcaster” meant you had lots of things in common with another person using the same moniker. But the natural drift of such an open medium occurred, and how we’re different. For years now, the only thing podcasters most assuredly had in common was distributing audio files via RSS feeds. But today, even that’s in question.

    Every working podcaster knows that if you try to make a show for everyone, you end up targeting no one. Associations and interest groups for podcasters are no different. 

    That’s why I applaud the efforts to organize—unionize—those who work in podcasting. Both the Writers Guild of America and the Communication Workers of America are making early inroads, using the power of collective bargaining to better those with actual jobs working in podcasting. 

    But there other groups forming, working, and even making progress. Like the Open Podcast Analytic Working Group—OPAWG—dedicated to coming up with standards for podcast analytics that are better and more approachable than provided by the IAB.  The Podcast Taxonomy Consortium is trying to wrangle all the disparate titles and positions within podcasting, defining the differences between a producer and editor, for example. There's the Podcast Index and their drive to create better namespaces that extend the usefulness of RSS feeds beyond the way they’ve been since 2004. 

    Those organizations are the kinds of organizations that will benefit podcasting—all of podcasting, without focusing on serving all the needs of all podcasters. 

    I encourage you to check out some of the associations I’ve listed above and try them out. And if you’re thinking of starting your own association or organization to support podcasters, niche it down.

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/cat-herding-podcasters-was-always-doomed-to-fail

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    12 min
  • Podcasting's Advertising Problem Is Your Problem, Podcaster [S3E58]

    Buying ads on podcasts are a PITA, regardless if you’re a buyer, a supplier, or someone in the middle. It sucks.

    It sucks for a few reasons: 

    • The staple of podcast advertising, the host-read baked-in ad, cannot be scaled.
    • Podcast advertisers are lazy and spend money where it’s easiest.

    To make it easy for advertisers to spend money on your podcast and spread the wealth, you have to utilize DAI—dynamic ad insertion— to turn your episodes into “addressable inventory”. 

    In the past, I’ve told you to ignore advertising unless you’re getting 50,000 downloads per month. I’m revisiting that advice in light of the maturation of our industry. 

    Even if your episodes only see a few thousand or a few hundred downloads in the course of 30 days, I still think you should open your episodes to DAI placement. As Bryan Barletta said in this week’s edition of the weekly adtech newsletter Sounds Profitable: If your media hosting provider doesn't at least have a plan to roll out DAI in the next few months, migrate away from that podcast hosting company.

    Now, that's going to be a challenge. It’s a snap to seamlessly switch to a new host without impacting your show’s current subscribers/followers. The real headache is updating all of the embedded media players on your website, perhaps going back hundreds of episodes. Oh, and the non-trivial effort required to mark each episode for dynamic placement.

    But it's a necessary and overcomeable obstacle if you’re going to help solve podcasting’s advertising problem. The good news is this is totally an outsourceable issue. If you turn it over to someone who’s careful and knows what they are doing, it can all happen behind the scenes with minimal involvement from you and zero impact to your listeners. Get in touch with me if you want to discuss that in more detail. 

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/podcastings-advertising-problem-is-your-problem-podcaster

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    12 min
  • Scratching Your Creative Podcasting Itch [S3E57]

    Are you making the podcast you were born to make? Or do you have other creative podcasting itches that need to be scratched? Because podcasters are creative people, and while it’s great to have a popular and successful show, we often need to explore different aspects of our creativity, lest we grow bored.

    Bands and musicians can only release so many albums per year and can only do so much touring to support their most recent album. So if they want to explore a solo project, they often find it hard to keep their current fans happy. Or keep the money flowing in.

    When a podcaster decides to explore their creative itch, doing something different to break out of the routine that they are in with their show, they (often) have much more flexibility. 

    The risk is, obviously, alienating some of our listeners. If we keep our current show(s) going, we mitigate that risk. But still, word of mouth could cause a listener unfamiliar with our popular work to discover our side project first. If they don’t like it, they may wonder what all the fuss is about and give us a pass. 

    Oftentimes, a drastic change from a musician or band is driven by a producer or record label chasing the latest trend so they can sell more copies. We have trends in podcasting too. Should you chase them? 

    Relevancy is a part of that. While there will always be hardcore fans who just want a rinse-and-repeat of the last thing produced by a creative, they are, by definition, a finite group. 

    And sometimes, creatives people just feel the need to change. To scratch that creative itch. That doesn’t have to mean huge, drastic changes. We can, in the spirit of Springsteen and Cake, make subtle tweaks that might make us more interesting to the new crowd without risking our aging fanbase. 

    I'm a big fan of exploring creative itches. But there's nothing wrong with ringing the same bell over and over again if that’s what makes you happy. But at the same time, I love change. I change things up all the time. 

    So if you’re like me, make sure you find a way to scratch that creative itch, podcaster. We’re fortunate to be in an industry that lends itself to lots of ways to change. So if you’re feeling the need, go explore! 

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/scratching-your-creative-podcasting-itch

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    11 min
  • The Death Of Podcasting Dominance, Brought To You By Amazon & Wondery [S3E56]

    Wondery will soon be part of the Amazon machine. The acquisition—rumored to be worth some $300 million—garnered a lot of attention from the media, proclaiming this as Amazon’s play to become the dominant player in podcasting. 

    My take, surprisingly enough, looks at this deal through a different lens.

    Large companies are buying their way into podcasting for different reasons. Spotify cares most about driving subscription revenue to Spotify Premium and reducing the share of revenue paid to music labels and rights holders. And they care about growing revenue they make from in-app advertising.

    With Amazon, it’s all about Amazon Studios. Today, Amazon Studio execs have to decide if a given bit of IP is best-suited for development into a feature-length movie or as a television series. But tomorrow, they’ll have a third option for show development. One that costs a fraction of the other two yet is still capable of reaching millions of people.

    I think the process we’re seeing play out right now will mean that, at some point in our very near future, there will be no single dominant player In podcasting. 

    As podcast consumption continues to fracture across apps, working podcasters like us face two major implications:

    1. Achieving 100% distribution is 100% on you. No longer can you rely on a single platform to distribute your show to other podcast apps and directories. You do not want to be caught unawares with allegiances shift. 

    2. “Podcasting’s Discovery Problem” becomes a real problem. Tomorrow, it'll no longer be enough to make sure your show and episodes look good on the purple platform. You won’t be able to rely on optimization tricks that only work on a single directory. And efforts to game any single system will be less relevant. Also, your website can’t suck anymore. How you present your episodes can’t be half-assed anymore. And no, you can no longer do the lazy thing of just sharing an Apple Podcasts link to your latest episode on your social channels and call it a day.

    Remember; two-thirds of the population still have yet to develop the podcast listening habit. As the Amazons of the world continue to expose more people to podcast content on their apps and platforms, more people will discover the wider world of podcasting. That’s what we want. Your job, my job, all of our jobs as working podcasters, is to make sure that our shows are well set up for the fractured world we live in without a dominant player. 

    -----

    Read the full article and share with a friend: https://podcastpontifications.com/episode/the-death-of-podcasting-dominance-brought-to-you-by-amazon-wondery

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    13 min
  • More Podcast Pontifications Soon Stuffed In Your Stockings! [S3E55G Bonus]

    The end of Evo’s Long Winter's Nap is upon us, and brand new episodes of Podcast Pontifications return on January 4th, 2021! I know you’re excited. 

    Even though I’ve been on break since the end of October, regular listeners to the program still heard new episodes—albeit not with as much frequency—courtesy of some other working podcasters who lent their voices while I was away. If you’re not subscribed, remedy that situation, because you missed great content from:

    •  Patrick Oliver Jones from the podcast, Why I’ll Never Make It, with three innovative ways borrowed from his time in the theater to help you get “unstuck” when you’re 

    • running out of podcasting ideas.

    • Steph Fuccio from The Geopats Podcasts explained why every podcast has a local aspect—even if you think you have a global audience—and offered advice on how you can help those listeners who aren’t right next door.

    • Kevin Patton of the podcasts The A&P Professor and The Academic Podcaster, and honest-to-goodness lion tamer, demonstrated a simple way for you to be a nicer critic when listening to other shows.

    • Mark Steadman of the podcast hosting, distribution, and analytics company Podiant shared his thoughts on the long-lasting impact the pandemic will have on podcasting.

    • Bryan Barletta of the adtech newsletter, Sounds Profitable wants you to stress less when contemplating adding advertising to your podcast.

    • And Tim Desmond of the podcast RevolutionFI provided some support to the seasoned podcaster with a brand new show starting from zero.

    Did you notice the brand new logo for Podcast Pontifications. More than that, it’s actually a professionally-designed logo, which I commissioned from the talented graphic designer Nik Gill. I think it’s brilliant and captures the Zen-like feeling I'm trying to conjure with Podcast Pontifications episodes as I help you ponder sometimes straightforward questions yet often deep philosophical questions about life as and the future of a working podcaster.

    Also, I’ve made a new Twitter account just for Podcast Pontifications. My personal Twitter account will be the main place I engage, but this new show-specific Twitter account will let me do some experimenting with social sharing tools. Sure, I could do that on @evoterra as well, but I don’t want to annoy everyone with my playing around. Expect notices of when new episodes are posted, perhaps advanced warning of live recording sessions, and some innovative ways to repurpose content from each episode.

    That's it for this “I’m almost back” episode. I hope you and yours have/had a happy solstice, a Merry Christmas, a happy new year, and whatever else you might choose to celebrate, observe, or just look forward to this time of year. 

    But most importantly: Here's to 2021. There’s no way it can be worse than 2020, right? Let's hope. 

    I shall be back on Monday, January 4th, 2021 for yet another Podcast Pontifications.

    Cheers!

    -----

    Read the full article and share with a friend: 

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    10 min
  • The Trick To Maintaining Motivation For Your Brand New Podcast [S3E55F]

    Guest host: Tim Desmond of the podcast RevolutionFI.

    Have you ever felt like you're shouting into the wind? Every podcaster knows the excitement around starting a new podcast. And every podcaster also knows the depressive feeling that comes from looking at barren stats of a just-launched podcast. 

    So how do you stay motivated? How do you keep up the effort when you don’t have thousands of fans out of the gate?

    Even if you’ve been podcasting for years, every new show starts you off again at zero listeners, especially if you’re podcasting in a different industry and niche than your previous work. You've probably read that new podcasts don't make it past seven episodes. You know it's a slow build to have your show find its audience. But still, it’s hard to keep motivated. 

    Tim’s advice? Think of your dismally small audience - maybe 50 downloads of that first episode - as if they were real people. If 50 people showed up in a library or a coffee shop to hear you speak, that’d be enough to give many people stage fright!

    Even better: If you do your job with your new podcast, those 50 people will come back to hear you talk every day or every week. And if they really love your content, they’re going to bring more people with them next time.

    So instead of focusing on that stark, tiny number in your podcast hosting company’s dashboard, think about the real people who are downloading and listening to your episodes.

    And if you want to eliminate debt and earn money for retirement, check out Tim’s podcast at RevolutionFI.com.

    -----

    Share with a friend: https://player.captivate.fm/episode/442e593a-7f15-4ae5-aba3-c76dcf0787a3

    Follow Evo on Twitter for more podcasting insights as they come.

    Buy him a virtual coffee to show your support.

    And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

    Podcast Pontifications is published by Evo Terra and will return to its normal four times a week schedule in January of 2021, with loads of special content before that!

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    8 min

About Podcast Pontifications

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