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Podcasting today has more in common with broadcasted media rather than digital media. But that won't always be the case.
In this short episode, I make the case for why business-minded podcasters need to start implementing changes in their processes to be ready for the inevitable changes coming that will allow for easier engagement from our best listeners.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
If you're like many American's, your refrigerator overflows with leftovers at certain times of the year. Savvy "food assemblers" know how to turn the goodies inside of those plastic tubs into tasty meals for several days to follow.
On this short and metaphorical episode, I'll put a podcasting twist on the concept of leftovers, and show your business-minded podcast how to take the existing audio (and video) content you're already producing and crank out some excellent podcast episodes.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Not long ago, saying you were a published author was a huge shot in the arm for your professional standing. Not only would you get access to speak at conferences and industry events, but even clients would consider you over others in your field. Just because you published a book.
Today, many professionals are looking at having a podcast in a similar light. In this short episode, I talk about why that's happening and give you some things to watch out for if you decide to go the podcast route. (Because it's different. Not easier. Not better. Just different.)
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
It's smart to want to make a return on your podcasting effort. But as a business creating a podcast focused on your particular business niche, most of the current monetization strategies for podcasts don't work very well.
In this short episode, I'll run down how most podcasts make money today. And I'll set your sights on a growing trend that might make sense for you. Even though it runs against the conventional wisdom of what makes a successful podcast.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
There are dozens of dedicated podcast listening apps, and podcasters spend a lot of time declaring which one is the best (or just their favorite). And in some cases, podcasters actively encourage their listeners to switch apps.
This is a bad, bad idea.
Look, I get that some of those dedicated apps give a lot more bells and whistles for power listeners. But most people don't want/need/care about increasing listening speed, trimming silence from audio, or building custom playlists.
Again, your listeners -- including potential listers -- do not care. Which means you shouldn't care either. At least not so much.
In this short episode, I talk about the importance (and simplicity) of putting yourself in the shoes of listeners by listening to your show the same way they do.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
From the publisher's feed