Podcast Pontifications

There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business -- so they'll be worried about the multi-month (if not multi-year) ramp-up time it takes to build an audience.

Or they could just merge with an existing podcaster who's done the hard work. Instant competency.

In this short episode, I'll run down how that might look on both sides of the equation. Podcasters will get some tips on how to position their show for acquisition, and companies will gain some understanding of how such a deal might be structured.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Apparently, large tech companies and podcasting have a common foe: A "just launch it!" mentality, that has little (if any) repercussions when that which is released just isn't any good.

Because Sturgeon's Law applies to all things, this isn't a new problem. And I'm not concerned that wave of bad content hinders greater adoption of podcasting.

Instead, this episode is more about me, and the people like in the industry who have either assumed or have been elevated to influential positions. 

Do we have an obligation to do something about it? And if so, how can we do it without being a dick?

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

The old Evo cautioned anyone who would listen to stay away from daily podcasting. But after doing it for about 70 episodes, I'm changing my tune. Even better -- I think a daily podcast is a great way to set your business-focused podcast apart.

But daily podcasting is hard. Is it harder than making a well-produced weekly show? Maybe? But what I can say for certain is that it's different work.

In this short episode, I break down five big things to think about:

1. Why news based isn't niche enough
2. How long it will take you to produce/publish each episode
3. Finding the sweet spot for your daily show's length
4. Choosing the right time to publish that makes your audience happy
5. Ideas on repurposing/repackaging to increase the usability of your content.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

While cars are a staple in most countries, America clearly has an obsession on automobiles that's hard to top. Perhaps it's no coincidence that America also dominates the podcasting scene, counting either creators or listeners.

No, I'm kidding. It's pure coincidence. But the correlation does allow me to pontification on why the two are similar, even though completely unrelated.

In America, we have a concept of a "Sunday drive", where one drives around rather aimlessly, without a particular destination in mind. And that' a good metaphor for this episode, since I really didn't have a place I was trying to take it. 

But I think we wound up somewhere interesting and of value to "creators" of podcasts, whatever that might mean.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Beyond the fact that the concept of "shark jumping" by definition can't apply to an entire industry, this week we'll take a critical look at a recent post on Folio that claimed that very thing.

No, this isn't a take-down piece. Actually, I think the author makes some very good points with his contrarian article. 

But that doesn't mean we can't learn from his opinion. Newsflash: It's an opinion many people share about the current state of podcasting. 

Listen in to learn how you, the current or soon-to-be podcaster can avoid a few tropes and pitfalls, some of which have plagued us from the beginning of podcasting. 

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.