Podcast Pontifications

There are lot of myths surrounding how the major podcast directories help with podcast discovery. One such myth is that there are people and/or algorithms in place that notice when a new podcast is making waves. This myth goes on to say that when this activity is noticed, the new podcast is elevated to some big, prominent position.

Yeah, that's false. Flat out. False.

Still, its myths like this that cause people to attempt to "game the algorithm" with a variety of tricks. But those tricks won't work for two reasons:

1. There isn't any algorithm to speak of. Nope. None. Just some moronically simple lookup rules. And they are so easy to game, they're pretty much useless.
2. People don't "search" podcast directories the way they use search engines. So can we just stop it?

There are much more important things you should focus on, podcaster. And in this short episode, I'll tell you about them. You'll feel better. Promise.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Live video is all the rage, and has been for some time. And it's hard to argue when anyone can see the "view count" of any video. It's impressive when videos have millions of views. And it's likely telling when a video has been up for three years yet only has 17 views. Ew.

Only, that's not the whole truth. It's the three-second truth.

When you dig deeper, you see that most of the views are for just a few seconds. Doesn't matter. A view is a view, so it's counted. Some 3/4ths of all videos "watched" on Facebook are watched with the sound off.

WITH THE SOUND OFF.

You know that that means? That means ZERO engagement.

Contrast that with podcasting, where the engagement numbers show that, on average, people listen to most -- like 85% -- of the podcast episodes they download.

Time to double down on podcasting, right? Check this episode out for more details and thoughts that might make you rethink your commitment to video.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Let's start with a bold statement: You really should publish episodes of your show on a regular basis, business podcaster.

With that out of the way... what's the right frequency? Daily? Weekly? Monthly?

There are a few factors at play:

1. How often can you, the podcaster, gather the materials necessary to make an episode? (Hint: There's more to it than just scheduling an interview.)
2. How quickly can your production team -- audio, copy, and image -- turn around those materials to produce the episode?
3. How often does your audience expect to hear from you? (They do have expectations and "listening windows".)

Check out this episode for a deeper dive. And if you need help? Contact me at https://podcastlaunch.pro. I'm here to help!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

It's often recommended that podcasters follow trends and news, adding their voice in support of or in protest of [insert cause/event].

But as a business podcaster, you do not have to do that. In fact, maybe you shouldn't.

Don't fall into the trap of thinking your listeners (or potential listeners) are monolithic. Or feel the same way that you feel about a current, issue, or topic.

It's possible (likely, even) that your audience doesn't expect for you to pick up the torch, carry the flame, or any other political/social cause, ESPECIALLY when your content has nothing to do with the issue of the moment.

Yes, you're entitle to your opinion. Yes, if you feel it necessary, then go ahead and use your podcast as a platform for forward/fight the cause.

But you do not have to do that. I give you permission. Check out this short episode for more details.

-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.