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Everyone -- even business podcasters -- wants more listeners. But getting them is hard, and marketing for podcasting isn't easy. But I've some idea for you, ranging from easy to more complex. 1) Do guest appearances on bigger shows (with an adjacent audie
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Short answer: Yes, business podcasters can (and do) get value out of podcasting conferences, meetup groups, and other gatherings that tend to attract the hobbyist podcaster and fans of podcasters.
But you need some survival skills to make sure you don't get discouraged when the conversation is about swapping promos, making money for coffee, or clamoring for autographs of "famous" podcasters you've never heard of.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Branding isn't what's inside your brand book: it's whatever the public says it is.
Now, with podcasting, we have the ability to give voice to our brand to help shape public perception.
But for business podcasters who try hard to emulate talk radio or big-time podcast personalities... they're missing the point. What is the point? Well... what's the business outcome you're going for? And how can you take your existing brand and extend it to audio form?
In this episode, I'll walk you through a simple branding exercise to help you understand what you can do to convey your brand better through podcasting.
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I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
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