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As 2023 draws to a close Ash and Kane outline their predictions for the podcasting world in 2024. They discuss the impact AI will have on podcasting, why the number of podcasters will grow as well and what new ways to monetise might be coming!

KEY TAKEAWAYS

• In 2024 there are going to be more people podcasting with more listeners and more sponsorship and ad spend.
• 2024 may well be one of the last years to be ‘early’ into podcasting
• AI will be used more in 2024 and this will make it easier and faster to podcast
• There is an audience for podcasts who will overwhelmingly be on video platforms, they may not even be aware of the apps you can listen to podcasts on which is why YouTube, TikTok and other platforms need to be part of your strategy in 2024
• There will be more sponsorship across the board but particularly breaking through into the niche podcasts. More agencies are being created to match sponsors with shows which is helping with this.
• YouTube will be rolling out more features surrounding thumbnails which will give you multiple ways to test and tweak your episodes.
• With easy access to AI, the ‘standard’ editing you see now will be so accessible that you will need to be very creative to stand out. There will be more pressure post-production in 2024.
• The competition across platforms means they will be offering more monetisation to appeal to creators and attract them to their platforms.

BEST MOMENTS

“There are gonna be way more podcasters!”

“90% of podcasts don’t get beyond episode 7”

“I hear more YouTubers moaning about creating content as it’s a bit harder, I don’t really hear any podcasters complain”

“Who doesn’t want a shortcut?”

“Your thumbnail is very important”

“There’s going to be a lot more pressure post-production this year”

“Next year’s satisfactory was last year’s exceptional, the standard has moved massively”

VALUABLE RESOURCES

Website

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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