What is a Brand without authenticity, relatability and connection?What is a Brand without a clear promise that is rooted in the Value Chain?What is a Brand that is built on social platforms VS thought leadership and content creation?What is a Brand without soft skills and just hard skills in the world of AI?If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.
Our conversation took many fascinating turns. We covered topics like brand promise, values and authenticity, customer journey and value chain, social media, influencers, and even our future with AI.
A brand is truly beyond a logo and aesthetic.
Baaghil’s insights are rooted in his extensive experience and unique approach to branding, making this episode a treasure trove of valuable information for anyone looking to understand and enhance their personal or business brand.
I hope you enjoy this episode, and it helps you to start applying these invaluable lessons to your own brand journey.
Click here to connect with Baaghil on LinkedIn
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
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PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
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The post #52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil first appeared on Rana AlBasri Mouawad.
