On this installment of Pod Theory, I will briefly tell you how I lost my website last week and will be using this week to rebuild it as much as I can. 

I will be back starting Monday, January 4th, 2021 with new episodes of Pod Theory. Until then, please hop back in the archives and catch up on episodes you may have missed!

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

If you've listened to any other episodes of Pod Theory, you know consistency is one of most talked about subjects on this show. Without it, nothing good will come from your efforts. If your audio quality is great one episode, then terrible the next, no one will know what you're going to bring them from one show to another. If your content hits on all cylinders today, but clearly showcases that you phoned it in the next, no one is going to get hooked on your podcast. And if you start getting inconsistent with new episode releases, you may as well pack it up and head home.

There are just too many podcasts out there for people to choose from. And if you think that any listener you've gained is going to keep coming back while you fall deeper and deeper into a pit of inconsistency, you are sadly mistaken. They may hang out for a little bit out of habit, but soon they'll discover another podcast that does deliver with consistency. And once you've lost them and their time to another podcast, it's extremely difficult to get them back.

In Episode 70 of Pod Theory, I'm going to share three reasons why consistency is critical to your podcast. These aren't the only reasons consistency is king, but they're towards the top of the list and will help you understand why inconsistent habits will stop any podcast dead in its tracks. 

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Have you ever come across a company that offers so many solutions, it's nearly impossible to determine what they actually specialize in? This is a common trap (one that I've fallen into before) and, despite it seeming logical to offer as many solutions as possible for a potential customer, it actually hurts your opportunities because no one can tell if you can truly solve their problem.

With any content strategy, it's important to keep a tight focus on the message you're delivering. If you're all over the place, people won't know what point you're trying to make. But if you have laser focus on one objective, not only will you stand out to those in need of help with said objective, you'll make yourself easier to find.

On Episode 69 of Pod Theory, I'm going to explain why tightening your content focus and niching down can help your podcast grow. I'll also be sharing how podcasts should be designed to be value drivers and the more emphasis you put on niching down and delivering content that offers solutions to specific issues, the more value listeners will find in your content.

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

One of the reasons people start podcasts is because they think it's some kind of fast money grab. If that's the case, damn, am I doing it wrong.

The truth is, it's not a fast money grab. In fact, podcasting is nowhere near a get rich quick deal. It takes time, patience, and a lot of hard work to build an entity that can, one day, prove to be lucrative. But if you think riches will fall at your boots just because you start a podcast, I highly recommend you don't start a podcast.

In Episode 68 of Pod Theory, I'm going to share why podcasting is not a get rich quick scheme and how you should view podcasting for your overall efforts. I'm also going to share the RIGHT reasons for starting a podcast and why you need patience to make it all come together.



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Creating a high-quality final product is imperative to the success of your podcast. Poor audio quality, inconsistent content, background noise, and many other factors can easily derail your show and send listeners back to the search function of their favorite podcast app looking for a new show to consume.

There are many things you want to keep in mind when recording your podcast so your final product does its job, and in Episode 67 of Pod Theory, I'm going to share four of those items with you in greater detail. The goal is to captivate your listeners with every episode you release, and keeping your production tight will help you do that and much more!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

What is the right number of co-hosts to have on your podcast? There really isn't a right or wrong answer to this question. It boils down to how you choose to deliver your content and how many personalities it will take to make that happen effectively. 

When determining how many voices to feature on your show, it's important to understand what that entails. More voices = more potential for over talk, more potential for conversations to go astray, and more time spent editing your podcast and trimming content not necessary for your final product.

In Episode 66 of Pod Theory, I'm going to share some thoughts on a good number for your co-host count. Again, I'm not right, I'm not wrong. But having the proper number of voices on your show helps keep your message clear, helps keep editing time reasonable, and helps listeners become more emotionally invested in your podcast.

How many hosts does your podcast have and how does it work for you? Connect with me on Twitter and share!

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

What is an Optimal Podcast Listener Profile? It's a way of determining the exact person you want listening to your podcast by drilling down to characteristics that allow you to connect and engage in a seemingly 1:1 fashion.

Building an optimal listener profile allows you to identify components of your listeners that will ultimately help you build your collective audience. Targeting each of these factors will give you an edge when it comes to creating content. If you don't have an idea of who should be listening to your podcast, it will be hard to map out what topics you should be focusing on.

In Episode 65 of Pod Theory, I'm going to explain what an Optimal Podcast Listener Profile is all about, why it's an important exercise you should conduct for your podcast (regardless of whether it's new or has been established), and how to build your profile today.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

If your podcast doesn't have a Call To Action, you're missing a HUGE opportunity to connect with your audience on a deeper level. Podcast listeners are some of the most loyal and engaged people on earth and if you provide them value in your content, they know you'll provide value when you point them to your website, your social media, your products, etc.

A Call To Action is how you get them further entrenched in your message. And without one, you run the risk of letting listeners slip away without establishing a true connection with you, your brand, and your mission.

On Episode 64 of Pod Theory, I'm going to share why your podcast absolutely needs a Call To Action. I'll also provide some examples that you can implement on your podcast the second this show ends, as well as a powerful statistic that further validates the need for a CTA on every episode you produce.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

It can be very easy to get wrapped up in the number of downloads your podcast receives. It's much like waiting anxiously for the number of likes your latest Facebook post gets or the number of retweets you get on Twitter. It validates that people like what you're putting out, right?

Well sometimes, the vanity metrics grab hold of our psyches and start to play crazy tricks with our heads...like telling us we aren't doing something right.

But I'm here to tell you the number of downloads you get (especially at the beginning of your podcasting journey) is not indicative of the work you're doing. It takes time and effort to build your audience and keeping too much of your focus on your download stats will keep you from pouring your attention into an important factor that will give your podcast strength and longevity.

In Episode 63, I'm going to tell you why your focus should not be on getting a million downloads for your podcast. Instead, it should be on........

Hit the play button to find out!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

One of the greatest things the Internet has given us and continues to give us is connection to options. No matter what you're looking for, whether it be a product, service, brand or company, podcast, blog post, video, or general information, everything you need is right at your fingertips.

But this also means that the space in which your brand exists can be crowded and noisy, making it difficult to stand out. In today's business landscape, simply having a product or service is just table stakes. In order to succeed, you need to focus on engagement, community building, and becoming part of your customer's everyday lives.

On Episode 62 of Pod Theory, I'm going to explain why you shouldn't exhaust yourself doing nothing but selling your product and/or service on your podcast. I'm also going to share what you should be focusing on instead and what will help you establish a stronger connection with your listeners and, ultimately, amplify your brand voice to a wider base.

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production