Podcasting 101 with Rachael

This week I welcome Janet Murray to the show!

We had such a great conversation!

Janet shares with us what she does, why she decided to start a podcast [1.26 min], the planning process she went through, and how her experience as a journalist helped her with this process.

She stresses the importance of creating content for your audience. Who would they really want to hear from? What would they find useful [6.39 min]

We talk about Janet's target audience and how it's not just about the 'traditional' demographics, for example, age, gender, and job title. That you need to look beyond those and think about the feeling you want to create with your audience. [10.01 min]

How her podcasts and knowledge have evolved over the years [14.22 min] and breaking down the preconceptions around podcasting that can put up barriers to starting. [18.33 min]

Janets shares that the best piece of advice she's been given was to start with a series of episodes on a particular topic as opposed to setting out to podcast 'forever'! [23.54 min]

The importance of creating excitement around your podcast before launching [29.04 min] and experimenting with your social media content to compare engagement/reach of posts.

Janet's love/hate relationship with Audiograms! [35.06min] Interesting to get her perspective on this.

Tips and advice for those of you that have a podcast but are feeling stuck. [40.51]

Thanks so much to Janet for coming on and sharing her knowledge.

-------------

About my Guest:

Janet Murray is a content strategist who helps businesses/brands increase engagement and sales from their content.

She’s the creator of the 2023 Courageous Content Planner & Content Kit - along with a whole host of content kits that save time on content planning/creation. 

Janet is also the host of the Courageous Content podcast and founder of Courageous Content Live Event  - an annual content marketing event for creative businesses/brands. 

She’s also a keynote speaker who has spoken on big stages all over the world including The Youpreneur Summit (London), CMA Live (Edinburgh), Inbound (Boston, USA), Tribe (Nashville) and the Marketing Business Summit (Milan). 

Janet is also ‘AUDHD’ - which means she is autistic and has ADHD (Attention Hyperactivity Deficit Disorder). Which means she has a strong desire for order/routine …but is also ‘one of the most disorganised people on the planet’. Making her one of the unlikeliest people in the world to launch a planner. 

She puts her unlikely success down to creating easy-to-follow systems and processes to help her stay productive (strategies that work for anyone who struggles to stay focused). 

When she’s not creating content - or talking about it - Janet plays the piano, sings, runs and talks to her 3 cats (although not at the same time). She is the mum of a teenage daughter and a long suffering football widow. 

Website/socials

Website: https://www.janetmurray.co.uk

Instagram: https://www.instagram.com/janmurrayuk/

Facebook:

In this week's episode, I chat with Michelle DeNio from The Strategy in Small Dose podcast.

I absolutely LOVE Michelle's podcast and would highly recommend that you listen as well!

We talk about why she decided to start her podcast [1.26min]

How Michelle's goal was to be consistent [5.03min]

Where her ideas for episodes come from [8.33min]

Getting to grip with the tech and addressing perfectionism [9.47 min]

The marketing element [13.21min]

Her top piece of advice!! [21.14 min]

------------

About my guest:

Michelle DeNio is Your Business GPS – an expert Business Strategist and Coach – helping online service providers navigate their most efficient and profitable ROUTE to Fully Booked.

When Michelle isn’t coaching or facilitating her networking mastermind group, the Accelerated Business Alliance, you can find her enjoying Donut Sunday, soaking up the sun on a Florida beach, and sometimes both at once!

Let's connect on LinkedIn

Listen to the Strategy in Small Doses Podcast

Join my Free Facebook Community 

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

In this week's episode, I talk to Cydelle Stewart, host of the Virtual Duality Podcast.

We chat about why Cydelle thought a podcast would be a good idea and how it fitted into her business plans. [3.14 min]

The research that she and her team undertook in the planning stages [5.16 min]

Fine-tuning the steps it takes to onboarding a guest on the show [6.16 min]

The tools and tech she uses to help streamline and automate her podcast [6.56 min]

Deciding on a platform to release the podcast [11.03 min]

Listener Engagement [14.05 min]

Using Squadcast to record guest episodes [16.02 min]

Cydelle offers some great advice! [22.17 min]

-------------------------

About my Guest

Cydelle Stewart is an Online Business Operations expert, Virtual Assistant (VA) Mentor and Founder of VA Agency Onit! Communications.

With a passion for excellence and streamlined processes that optimise the client journey, Cydelle makes it posAble for Coaches, Consultants and Industry Experts to embed excellence in online experiences, so they can delight clients, create repeat business and referrals with ease, whilst making more impact focusing on what lights them up.

Based in London, UK, Cydelle is a systems geek, lover of Black men with beards and an avid tea drinker! 

You can usually find her sipping Cherry Bakewell Rooibos whilst watching crime dramas, yet ANOTHER online tutorial or, getting excited about something she's discovered that Airtable can do!

 Connect with her via @CydelleStewart (IG/FB/LI) or cydellestewart.com

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!