
Sign up to save your podcasts
Or


Jocelyn recently wrote on our Instagram (@podcastingap) and asked about creating something visual for YouTube. She said that it was exhausting and that she only did one segment. So how important is it to make a video version of audio content for YouTube podcasts?
Video - https://youtu.be/_luFwU8JobI
Creating a video for YouTube can be daunting, but is it worth it? To help with that decision, I want to refer you to a previous video on the pros and cons of video content.
I looked at her video to answer her question and explained what we had discussed. My first impressions are that it's impressive for an audio-only podcast featured on YouTube. It's really well done. I'd love to know what software you used for this, so please comment below and let me know, and I'll let other people know.
You said it took a ton of time, which is understandable, but you have to evaluate the time commitment versus the number of people viewing it. It sounds like you're already burnt out after doing one. Could you have gotten those 10 views with something that took you 15 minutes using the Headliner software, which is automated? You have to balance the quality vs. the time.
Quality is always going to get you more views over time. Two years from now, if you're putting in that time and dedication, you will have more viewers on YouTube than something a little bit simpler. For example, I use Headliner and other software to produce videos, but they get fewer views than the more complex and well-done videos. But what is that number? Is it 50 views per show with Headliner, which is automated, and 100 views for something you spent hours on? Is that a good tradeoff? In my mind, no. You'd be better off putting time into the content part instead of the distribution part.
Time is at a premium, and my central focus for distribution is a quality audio product. YouTube is a secondary service to give podcast listeners on the platform access to my content, and it is not my main focus. There are so many platforms for distribution and don't try to do them all. Just put time into what gets you the best return for your goals.
So, Jocelyn, take some time to evaluate your approach and decide what works best for you.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris Spangle explains why every business needs a podcast as part of its content marketing plan.
1. Land meetings with potential clients you might not otherwise have an opportunity to meet.
2. Build a relationship with potential customers and existing clients in a more intimate medium - It’s more personal than videos or written blogs.
3. Easily break down the complexities of your industry in a fun way
4. Cheap content marketing! - How much does a slick video cost that 150 people will watch on YouTube?
5. Build authority in your space.
6. Develop your presentation skills.
7. Build a community!
8. Build online traffic.
9. Use niche interests to talk to the right people.
10. Character-based marketing is more effective than the old model of advertising.
Video - https://youtu.be/nNjc7ib2qxE
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
Audio podcasts are fairly cheap and easy to produce, but the video adds a lot of complexity. Is it worth it? In this episode, I'll discuss the pros and cons of adding video to your podcasting.
Video - https://youtu.be/HFX0ItjEoOk
Pros
1. Social Media is your main marketing channel, and they’ve prioritized video.
2. It expands the reach of your podcast through search.
3. People that don’t listen to podcasts might see it on YouTube, Facebook, or LinkedIn video.
4. A video promo through TikTok or Reels is more eye-catching than a Headliner-style video. This allows you to quickly communicate your show's main idea to people who may never listen.
5. Reach podcasts around the globe. [https://www.statista.com/statistics/1320447/poland-platforms-for-podcast-listening/?utm\_source=podnews.net&utm\_medium=email&utm\_campaign=podnews.net:2022-10-11]
Cons
1. Expense.
2. Difficulty
3. It takes more time. Not just the production but editing and distribution.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
The name of the show is Podcasting and Platforms... What the heck is a platform? Chris Spangle explains why a podcast is no longer just an MP3 in an RSS feed.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
March 8, 2022 was the tenth anniversary of my podcast, The Chris Spangle Show. Originally launched as We Are Libertarians, it has blossomed into a podcast network with a ton of friendships and shows that have come out of it. I share the following ten lessons I've learned hosting a weekly show for a decade:
Video - https://youtu.be/jDiaiI_1VDM
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jake Edell has listened to my podcasts for a while, and it has inspired him to begin his own! In this series, you'll get to sit in on my coaching calls with him as he develops his show. In this episode, we talk through what equipment he should purchase.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
I spoke to the Indiana Association of High School Broadcasters about the five steps of starting a podcast and the importance of podcasting for their future broadcasting career.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
I've spent thousands of dollars in mistakes for my podcasts. I lay out what equipment will lead to the best quality for the lowest price so you won't end up wasting precious time and money.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
A new survey by Muck Rack shows the depth and hard work that podcasters put into their work. What can it teach a new podcaster?
Meet The Podcaster: A Jack Of All Trades More Focused On Downloads Than Revenue. - http://www.insideradio.com/podcastnewsdaily/meet-the-podcaster-a-jack-of-all-trades-more-focused-on-downloads-than-revenue/article_c57eb054-3746-11ec-9d7b-375673b2b410.html
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
When looking back after a few months, how will you know if your time and effort were worth it? How will you judge success? Will it be in the number of downloads? New influence and connections in your network? A second income? Understanding your own motivations and goals will shape your content and it is important to understand it before you begin.
---------------
More Recommendations
Connect with P&P
Learn more about your ad choices. Visit megaphone.fm/adchoices
From the publisher's feed

435 Listeners

6 Listeners

27 Listeners

4 Listeners

77 Listeners

7 Listeners

37 Listeners

20 Listeners

4 Listeners

6 Listeners

11 Listeners

4 Listeners

0 Listeners

11 Listeners

0 Listeners