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Ash interviews Channel 4's Secret Millionaire star, serial entrepreneur and host of the ‘Success is a System’ podcast Mike Greene in this LinkedIn live turned podcast episode. They discuss the benefits of podcasting as a mentor and coach and his number one piece of advice for any business owner or mentor wanting to get started in podcasting. Mike also reveals the secrets between his 5-figure shop window and they talk about why podcasting indirectly grows and builds your business.

KEY TAKEAWAYS

• It’s essential to adopt new ways of doing anything in business to remain relevant and profitable and podcasting is a space that is growing exponentially.
• Podcasting is an intimate way to speak to people, conversations are more genuine and authentic and feel relatable.
• It’s easier to reach high-profile people to interview through podcasting, people are more willing to give their time to you and for longer periods too.
• The value in a podcast is immediate, to the audience and the podcaster.
• Even with a small audience, podcasting gives you the right people and focus to talk to so that you can convert to your products.
• Podcast episodes aren’t just listened to when they are released, they get listens months and even years down the line
• A podcast is also a great way to collate and create content for mentees and clients to listen to before, during and after working with you.
• You put the effort, time and money into creating episodes once and you continue to get return on them, whether that’s via shorts on other platforms or it being repurposed when it becomes relevant through something like a news event.

BEST MOMENTS

"Podcasting is the fastest growing medium to communicate with people”

“People relax differently when you’re in their home, or their office, in a different way”

“It was much easier to get their time”

“I’ve created my own library of content from world-leading people that I can refer my own mentees to”

“It’s content we create once that can be cut into dozens of shorts across a multitude of platforms”

“It can be a way to warm up leads”

"Less is more has become a cliche but it's true"

VALUABLE RESOURCES

Website

Success is A System

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]