Podcasting Essentials

Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download numbers but has an enviable record of producing some of the most listened to, host-read ads in the business. Sandy Girard, SVP of Programming at Crooked Media, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the network’s approach to media buying, partnership building and authentic programming, in a lightning-fast political landscape. And drawing on her vast audio experience, Sandy also offers advice for podcasters looking to find and grow an audience. 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

In this episode we head to little Britain to find out what's happening with their BIG growth in podcasting. Jake Warren, Founder and CEO of Bristol-based podcast agency, Message Heard, talks to co-hosts Nick Schildberger and Nicole Goodman about the UK podcasting scene, branded podcasting and his keys to making successful, original audio.  

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little deeper. Nic Newman is a Senior Research Associate at Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report - the most comprehensive annual, global study of news and media consumption covering 46 countries. He talks about his findings to co-hosts Nick Schildberger and Nicole Goodman.

References:

Digital News Report 2021

News podcasting reports by Nic Newman

Daily News Podcasts: Building habit in the shadow of Coronavirus

News podcasts and the opportunities for publishers

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts! Now that that’s clear, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios and Radio National, chats to co-hosts Nick Schildberger and Nicole Goodman about how you should be thinking about calls-to-action.

References:

Why podcast calls to action matter  

How podcast recommendation newsletters help improve discoverability

PE S4E1 A passion for podcast descriptions

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO of Counterweight Creative, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the keys to audience growth – starting early, consistent engagement and standing out from the crowd.

References:

Podcast Marketing Academy | Counterweight Creative: Podcast Strategy & Production

‘Making branded podcasts original’ – blog and video by Nick Schildberger

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation - making it easier for producers to earn money! Gotta love that!

Reference:
Podnews.net

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times?

Reference:

The Infinite Dial, Australia 2021

https://www.edisonresearch.com/the-infinite-dial-2021-australia/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences.

References 

Chartable:
Chartable: Podcast Analytics & Attribution - Chartable

Podcast Day 24:
Podcast Day 24 – The planet's podcasting conference

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021. The trio discusses Apple's recently announced subscription service and how it compares to Spotify's model. They also investigate the motivations behind the sudden growth in popularity of live audio with Spotify, Facebook and others jumping on board. And Sharon gives us her take on transcripts and industry benchmarking.  

References 

Omny Benchmarking:
By The Numbers. A look at how podcasts are stacking up… | by Omny Studio team | Mar, 2021 | Omny Studio blog

Omny SEO/Transcript advice:
Best Practice for Search Engine Optimization for your Podcast | by Omny Studio team | Apr, 2021 | Omny Studio blog

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.