Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Have you ever thought that you need a massive audience before starting a podcast? Or perhaps you believe that the only way to make money from podcasting is by securing sponsors for your show? Maybe you've been wondering how many downloads you need to start monetizing your podcast. Well, it's time to set the record straight and bust these myths once and for all.

If any of these misconceptions have been holding you back from starting or fully monetising your business podcast, get ready for a perspective shift that will change EVERYTHING you ever believed and motivate you to finally launch your show. So grab your Airpods and let's get started!

Liked this episode? You'll love these 👇🏼

Danielle Swimm On Her Podcast Launch Experience + Incredible Results [Episode 56]

Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]

Aligning your podcast content with your offers for maximum ROI [Episode 98]

Nathalie Alvarado on her Chart Topping Launch and Signing A New Mastermind Client + Resident Coaching Opportunity

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you searching for the best podcast hosting platform to accelerate your podcast growth? Or maybe you’ve been podcasting for a while and you're curious if switching hosts could take your show to the next level. If that’s you, this episode is worth a listen.

I'll walk you through my experience transitioning to Captivate, including what surprised me, what improved almost immediately, and what I wish I had known sooner. More importantly, I’m breaking down the five specific features that made the biggest difference, not just in how my podcast runs day-to-day, but in how it grows. Plus, I’ll break down what you should consider before switching podcast hosting platforms to ensure it’s the right move for your show.

By the end of this episode, you’ll have a much clearer sense of whether your current platform is supporting your growth (or slowing it down) and what to do about it.

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Can a podcast change your business before you've even published your first episode?

In this conversation, I sit down with Natalie to unpack what happened after she finally launched the podcast she'd been thinking about for years. We explore why moving beyond Instagram created space for deeper conversations, stronger positioning and a completely different level of connection with her audience. Natalie shares how her trailer charted in six countries, why listeners quickly became premium clients, and how her podcast opened doors to coaching opportunities she hadn't anticipated.

If you've been wondering whether a podcast can do more than build awareness, this episode offers a real-world example of how thoughtful podcasting can influence decisions, strengthen authority and create meaningful business opportunities over time.In today's episode, I'm chatting with Nathalie Alvarado, a premium business coach dedicated to helping coaches and experts attract their highest paying clients through their message. She's also the host of the Premium CEO Podcast and one of my amazing VIP clients. When Nathalie first came to me back in December 2022, she was planning to launch her first mastermind in February 2023 and wanted to use a podcast strategically to support the launch.

What You'll Learn

• Why Natalie realised Instagram could no longer showcase the depth of her expertise
• How a podcast trailer charted in six countries before a single episode was released
• The surprising role podcasting played in attracting premium clients and paid opportunities
• Why podcasting creates a level of trust that short-form content rarely can
• How owning your own platform changes the way people perceive your expertise
• The long-term business value of creating evergreen conversations instead of fleeting content

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🔗 EPISODE MENTIONS AND LINKS

Ready to launch your profitable podcast? Apply for our podcast launch VIP DAY!

Connect on Instagram

Listen to The Premium CEO podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Think you'll run out of things to say on your podcast? In today's episode, I 'm sharing how you can plan your first year of podcast episodes in just ONE hour. Yes, you heard that right - ONE hour! You'll learn the benefits of planning ahead and the importance of having clarity on your podcast theme and goals. So, grab a pen and paper, because by the end of this episode, you'll have the tools and knowledge to craft a content plan that will set your podcast up for success right from the very start.

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In today's episode, I'm answering the burning question many business owners have: how long will it take to see results from my podcast? In 2023, we live in a world where instant gratification has become the norm. We're accustomed to fast food, same-day, and even same-hour deliveries, and swiping right to find love.

But when it comes to podcasting, things are a little bit different. Many people believe that podcasting leads to overnight success, whatever success looks like for them. While there are exceptions, for the majority, it takes time and effort to see significant results.

Let's explore the timeline factors and realistic expectations because with the right podcast strategy, you can achieve results sooner than you think.

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you looking for new ways to get your show discovered by your target audience? Well, here's a question for you: did you know that Apple Podcasts, Spotify, and other podcast platforms are like search engines? Just like you use Google to find information, your potential listeners use these platforms to search for podcasts on specific topics. And that's where the power of SEO for podcasting comes in.

In this episode, I'm revealing some podcast SEO tips and tricks that will help you optimise your podcast for search and grow your audience. We start by discussing why podcast SEO is so important and how it can impact your listenership before diving into the practical strategies you need to use to optimise your podcast for search, including the three key places to use keywords strategically for podcast growth plus common mistakes to avoid when using keywords for podcast growth.

This episode is a must-listen for every podcasting business owner who wants to tap into search engine optimisation to attract new listeners and grow their podcast audience organically.

EPISODE MENTIONS AND LINKS

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In today's episode, we're celebrating the two-year anniversary of The Podcast to Amplify Show (although technically that name is two months old but I digress 🤪

They say time flies when you're having fun and that statement couldn't be more true about my podcasting journey to date. But I truly wouldn't be here without you. THANK YOU.

Thank you for tuning in every week and supporting the show. You are the reason I keep showing up on this platform each and every week.

Be sure to tune in to the episode to hear some of my favourite episodes and learn more about how I'm marking this key milestone. It's something special - just for you. So grab your earphones and tune in today for all the deets!

Liked this episode? You'll love these 👇🏼

Use this 3-2-1 repurposing strategy to get more ears on your podcast [Episode 82]

Create a Winning Podcast Strategy: Five Key Questions You Need to Consider [Episode 34]

Steal my 5-step podcast workflow to stay consistent with your show [Episode 37]

Five Steps to Creating Your Podcast Content In Less Time [Episode 50]

Step Away From Instagram w/ the NIne Grid Strategy w/ Kristen Achziger [Episode 79]

It's time to launch your podcast - your message and impact are bigger than social media [Episode 89]

Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

When you're podcasting for business, there are only two podcast formats to choose from: solo episodes and interview-style episodes. And choosing the right format for your show isn't necessarily about your personal preference but rather a strategic decision that helps you to achieve your goals.

But how do you choose the podcast format that aligns with your goals, engages your listeners, and feels good? Tune in to learn the exact answer to that question as we explore the first step you should take in your decision-making process, the pros and cons of each one and how they can help you achieve your goals.

Liked this episode? You'll love these 👇🏼

The Strategy For Selecting The Right Guests For your Podcast [Episode 68]

Three Episode Types To Turn Listeners Into Clients [Episode 95]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

---

Thank you for listening to the podcast.

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

I'm willing to bet that you've been thinking about starting your business podcast for a year or two now. Maybe more. And maybe you've wondered whether you have the time to start a podcast or if it's even a worthwhile investment for your business. Heck - you probably know it's the right move to make but you're stuck in procrastination mode. It's okay, you're not alone - my clients had the same reservations too.

But just like them, you have a bigger calling and you know you can't make the impact you want to make stuck in the social media box. With the rise of audio content and the increasing popularity of podcasts, there's never been a better time to leverage this medium to grow your business and personal brand.

In this episode, I'm sharing three compelling reasons that make podcasting a must-have strategy for any business looking to thrive in 2023! Tune in to learn more and take the next step to get your voice out into the world.

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you a business owner who dreams of taking all the knowledge and experience you have and turning it into an Amazon bestseller? Writing a book is no small feat—but if this has been playing in your mind for a while now, it's definitely worth exploring. Just like a podcast, a book is a powerful marketing tool for skyrocketing your visibility and credibility in your niche.

In this episode, I'm joined by author and writing coach Steph Caswell to discuss the three essential steps you need to help you write your first Amazon bestseller. She also shares expert tips and tricks for overcoming common mindset blocks that can often hold first-time authors back. We discuss the different publishing routes available to aspiring writers, how you can leverage Amazon's platform to achieve bestseller status and how your podcast can help you write your book faster!

MEET STEPH

Website

Instagram

Creating Happy Writers Podcast

Purchase a copy of Steph's book! Dare To Write

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽