Podcasting for Female Entrepreneurs

This week I got a DM from someone who's been wanting to launch a podcast sharing founder stories. Basically, an interview show. I love the idea and honestly I'd listen to it. But if you're building a podcast for your business, leading with an interview format isn't the best way to grow your authority and in some ways it can work against you. So this episode is me explaining why, and getting honest about my own journey.

I started exactly where that DM sender is. My first podcast back in 2020 was all interviews. I don't regret a second of it; I'm genuinely curious and I loved connecting with people. But looking back, I was also hiding behind my guests, letting them be the expert so I didn't have to be. As I built my confidence, I realised I had value to bring too and that's when everything got clearer.

Guests are the sprinkles on the cake, not the filling. You are the filling! A solo-led show means you're not reliant on anyone, you can bring people behind the scenes and you get to play with loads of different episode types.

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About your host: Martha Lucía is a podcast strategist who helps female coaches and entrepreneurs use their podcast as a funnel for their business, not just a hobby. Martha is on a mission to help women in business launch, grow and monetise their audio podcasts that actually nurture and convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram below.

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Yesterday I posted an accountability reel and publicly bet on myself to have a £10k quarter by 31st December 2026. So this episode is me mapping out what that actually looks like in real time, because full transparency, I posted that reel scared and before I had the whole plan figured out.

I also talk about why I chose an income goal instead of a follower goal (10k followers doesn't pay your bills), and the uncomfortable truth that money has always been a taboo subject for me, which is exactly why this challenge needed to be built around it.

This is my first accountability goal and I'm nervous, but also super excited to watch this unfold. I hope this inspires you to also push yourself to a Q4 Challenge.

If you want to watch the reel, you can find it HERE.

Also, don't forget that you can sign up for my free email newsletter, in which I answer your podcasting questions every week, its called Podline Bling!

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast strategist who helps female coaches and entrepreneurs use their podcast as a funnel for their business, not just a hobby. Martha is on a mission to help women in business launch, grow and monetise their audio podcasts that actually nurture and convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram below.

Find Me on Instagram 💕

This podcast episode is a personal one, where I open up about my PMDD journey.

I don't have an official diagnosis yet. I'm tracking my symptoms over four months to take to my GP, so this is me sharing while I'm still in it. I talk about what PMDD actually is, how my best friend Alyah was the one who spotted the pattern in me, and how, looking back, I think I've been navigating this blindly for years - mislabelling it as just being "too sensitive," even having it dismissed by people who could've been more supportive.

I also get honest about how it's affecting my life, my job and my business right now, and why I'm finally giving myself grace instead of grinding through it.

Heads up: this episode touches on low mood and my past experience with depression. If you're not in the headspace for that today, go easy on yourself and come back to it another time. But if any of this sounds familiar, please know it might be your body trying to tell you something.

The only thing I'm asking today: follow the podcast. It genuinely helps my reach and helps other women find these conversations. 🤍

MENTIONS / LINKS:

• Alyah - Soulful Retreats: https://www.instagram.com/soulfulretreats.co/
• Our menstrual cycle awareness episode on the Woman Up! Podcast: CLICK HERE
• Lauren Dudley (cycle syncing + open about her PMDD): https://www.instagram.com/bylaurendudley/
• NHS — PMDD: https://www.nhs.uk/conditions/pmdd/

Dont forget about Podline Bling - my weekly newsletter, where I answer your questions, straight from my brain to your inbox: https://podline-bling-hq.lovable.app

Audio-only podcasting isn't the lesser option or the least impactful - it's a deliberate choice that you need to make based on your goals. This week I'm making the full case for why it's my top recommendation, especially if you're a coach building a business alongside everything else.

I get honest about what my old video podcast actually cost me - time wise. I sat down and tallied it up: getting camera-ready, travelling to the studio, downloading huge files, multi-cam editing, clips, thumbnails etc. I was shocked to see that I was spending 9 to 14 hours per episode, plus £150 minimum per session for the studio and I was doing it around a full-time job. Audio strips out the expensive, draining half of that and leaves the part that matters: your value.

Consider this your permission to get that audio-only podcast out of your notes app and into the world.

Don't forget that every week I answer your podcasting questions in Podline Bling - my newsletter where I answer your questions, straight from my brain to your inbox.

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast strategist who helps female coaches and entrepreneurs use their podcast as a funnel for their business, not just a hobby. Martha is on a mission to help women in business launch, grow and monetise their audio podcasts that actually nurture and convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram below.

Find Me on Instagram 💕

Last week I told you to stay curious and this week I'm showing you exactly where to point that curiosity so you're never stuck for episode ideas. By the end of this episode you'll have a system to help you get fresh podcast episode ideas straight from your actual audience.

This week I delve straight into your 'core episodes: the 3–5 questions your ideal client asks over and over. I break down why specificity is super important for your podcast growth and then I walk you through my free Google search and YouTube rabbit hole trick.

I also share my own core podcasting questions for my niche so you can see the exercise in action. Plus why your podcast is a nurturing tool, not just more content and how to use it to CONNECT with your ideal clients.

There's homework at the end, so grab a pen. And come tell me what rabbit holes you fall down.

Don't forget that every week I answer your podcasting questions in Podline Bling - my newsletter where I answer your questions, straight from my brain to your inbox.

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast strategist who helps female coaches and entrepreneurs use their podcast as a funnel for their business, not just a hobby. Martha is on a mission to help women in business launch, grow and monetise their audio podcasts that actually nurture and convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram below.

Find Me on Instagram 💕

Okay, this is a storytime episode (with a little bit of gossip!). I recently went on a date recently - my first first date in over 10 years, but the best thing about it was that I got a podcast episode out of it. I feel a bit like Carrie Bradshaw.

So what's the lesson? Stay curious! It's the one thing that made my old Woman Up interviews work. Podcasting is never about you as the host, it's about your audience. You're here to serve them, to give value and to make them want to come back for more episodes.

Listen to the full episode for the tea! And don't forget that you can pick my brain for free with my Podline Bling email newsletter. Submit your episode and every week I will be in your inbox answering your questions.

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕

This weekend I joined Synced - a masterclass hosted by Lauren Dudley. She is the woman who went from 200 Instagram followers to 76k in less than 9 months! She teaches growing a personal brand via social media and so much of what she teaches is completely transferable to podcasting and podcast growth. So I'm giving you my biggest takeaways.

Here's what we get into: your podcast anchor topic and why your podcast title should do exactly what it says on the tin. Why you still need to sprinkle in your personality and find your voice. Finding synergy with your audience and showing them you're a real human on a journey, not a soulless ChatGPT robot. Cycle syncing your content creation around your energy and why that's important. And my biggest personal takeaway: building something meaningful takes time and spreading yourself too thin serves no one.

I've got homework for you at the end, so grab a pen. And go follow Lauren her content is genuinely valuable:

Follow Lauren on Instagram

Don't forget, I also have Podline Bling - my weekly newsletter where you get to submit your questions!

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About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕

I haven't released an episode in a month. And I know that sounds wild coming from someone who preaches consistency and who is a podcast coach. But I'm back and I want to share an honest reflection on why I needed a time out.

I went to Scotland and came back with a mirror held up to my life. The trip was full of adventure and possibility, but it made me realise how much was missing from my day-to-day. I was stuck in cycles I'd been ignoring, dealing with personal issues that were affecting my mental health and productivity, and pushing through anxiety instead of actually addressing it.

So I did something that felt completely counterintuitive: I stepped away. No podcast, no content, no pushing through. Instead, I prioritised sorting through the stuff that was blocking me. Because without getting rid of the old patterns, you can't make space for the new. This is me choosing to heal, not quitting.

I'm not back and suddenly perfect or fixed. The creative muscle needs warming up. The business side feels a bit rusty. But I'm back with more energy, more creativity and a clearer sense of what actually matters. This is the messy middle. This is real.

Podline Bling is making a comeback too! Your weekly newsletter where I answer your questions.

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About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕

If you're thinking about using AI to write your podcast scripts or make your episodes sound "better," this is the episode you need to listen to first.

I think your real, imperfect, vulnerable voice is your competitive advantage and I explain why. AI could help you systemise, plan, and maybe brainstorm ideas. But it can't replace your authenticity. And honestly, people are tired of AI-generated content. They want you.

In this episode, I'm breaking down why Jessi Jean's empire is built on vulnerability (not polish), why the podcast Movies at Grandma's House is unforgettable because it can't be replicated, and what it actually means to own your voice as a podcaster.

It's time to own your stumbles, your erms, your pauses, your imperfections... that's what makes you relatable. That's what makes people want to support you. Your messy real voice is now the rarest thing in a sea of AI-generated content.

If you have a specific pocasting question, don't forget that I have Podline Bling. My weekly email newsletter in which I answer one of your questions every week - submit your questions below. 👇

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕

If you're launching a podcast and you haven't asked yourself: Am I building this as a business funnel or an entertainment podcast? I'm going to explain why it's helpful to pick a lane.

Both are valid, both can make money, but the paths look slightly different and, to be honest, I missed this out from last week's episode so, I'm adding it in now.

In this episode, I'm breaking down the difference between the two, why it matters for your monetisation strategy and what the reality check actually looks like for each lane.

If you're building a business podcast, you can monetise from day one. You don't need thousands of downloads. You just need a specific person with a specific problem who trusts you. And ideally, you already have somewhere to take them.

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕