If you've given your podcast a cute, made up name you love, this episode might sting a little. My podcast has what looks like the most boring name on the planet... and I did it on purpose. This week I'm breaking down podcast SEO, why your title matters more than you think and the exact strategy I used to name Podcasting for Female Entrepreneurs.

I get into what SEO actually means for podcasters, why Apple Podcasts and Spotify are search engines (not just media players) and the two jobs every podcast title needs to do.

In this episode:

• What podcast SEO actually is and why Apple Podcasts and Spotify are search engines (not just players)
• Why generally people search by topic, not by brand and what that means for your podcast title
• The two jobs every podcast title needs to do (and why most cute names only do one)
• The strategy behind Podcasting for Female Entrepreneurs and why I didn't put my name on the cover art
• Why I let go of Her Podcasting Era as the show name (and kept it as the brand around it)
• The Jenna Kutcher / Goal Digger tail-end keyword strategy. When it can work for you, when it doesn't
• Your strategy homework: how to audit your own podcast title

Mentioned in this episode:

• Evolving Into Her podcast by Ashley Hope
• The Goal Digger Podcast by Jenna Kutcher

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

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This episode is a curveball. It's not about podcasting strategy, funnels, or growth. It's about me...

I turned 40 last June, and the last year and a half have been a complete rebirth. Everything in my life felt like it was burning to the ground and I had to choose between picking up the rubble or walking away and starting a whole new garden.

In this episode, I share what it's really been like to pivot in my 40s, why I let go of Woman UP! and rebranded the community to Her Forties Club and what I've actually learned along the way.

I'll be back to strategy next week, but for now, this is a get-to-know-me episode. If it lands for you, let me know and I'll do more like this.

In this episode:

• What I was telling myself before turning 40 (and why I wasn't being kind to myself)
• The hardest part about pivoting in your 40s when you've already invested years in something
• Why the only failure is completely quitting and what that actually means in practice
• The 'f*ck it and find out' career philosophy I wish I'd adopted ten years ago
• Why podcasting is really about owning your voice and how that became the heart of my course
• How being painfully shy as a child shaped my relationship with podcasting now

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

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Today I have my very first coaching episode. I sat down with Nyla Khan, host of Deviants Podcast, who came to me with a question I hear a lot from podcasters: "How do I actually grow this and turn listeners into clients?"

Nyla and her co-host Cole launched Deviants in December 2025. A podcast exploring what it means to be a cultural deviant and live off-script. Eight episodes in, the show is growing, the audience is engaged… but Nyla wants to know how to integrate her podcast into her wider coaching ecosystem and use it as a real marketing tool, not a separate piece of work.

In this conversation, we get into podcast discoverability, niching down, the difference between an entertainment podcast and a business funnel podcast and a creative format idea that could help her hit a weekly rhythm without doubling her workload.

In this episode:

• The foundations of podcast discoverability on Apple and Spotify (and why search position matters before you think about monetisation)
• How to use podcast SEO keywords inside your episode titles and show notes
• Why your podcast needs to fit clearly into your business ecosystem if you want it to fuel your coaching business
• Why you shouldn't measure podcast growth before you've hit at least 25–50 episodes
• The honest truth about consistency, silence and putting in the reps

About Nyla: Nyla Khan is a coach who helps women rewrite the rules of intimacy and success and live more liberated, off-script lives. She co-hosts Deviants with Cole Paulson, You can find Deviants on Apple Podcasts, Spotify and YouTube.

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Want to be coached on the show? DM me on Instagram and let's chat about featuring you on a future coaching episode.

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Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Before you record another podcast episode, I woudl encourage to dive deeper into getting to know your audience and how you can serve them, by thinking about their journey with you.

In this episode, I'm sharing the framework that I recently learnt that helped me shape this show. It's called the Ideal Listener Journey, taught to me by my coach Adam, host of Podcasting Business School. I walk you through what it is, why every female entrepreneur with a podcast needs to do this and how I've built my own version: Her Podcasting Era Roadmap.

I break down the four phases of my Ideal Listener and why it's important for me to understand this, so that I can create episodes that are catered specifically for them.

In this episode:

• Why podcast strategy starts before you record a single episode
• The Ideal Listener Journey framework, taught by Adam at Podcasting Business School
• How to identify the signs, symptoms and graduation steps for each phase of your listener's journey
• A full walkthrough of Her Podcasting Era Roadmap: my own four phase journey
• What "inflection points" are and why they matter for your podcast growth and monetisation strategy
• Why your ideal listener is probably just you, five years ago

Mentioned in this episode:

• Podcasting Business School with Adam
• Her Podcasting Era group coaching programme - launching July 2026

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

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Welcome to episode 1 of Podcasting for Female Entrepreneurs - the podcast where I'm putting my own strategy to the test, in real time, in your ears.

The big question this whole show is built around: can you launch, grow and monetise an audio-only podcast in 2026, in a world that won't stop telling you you NEED video? I personally don't think you do but I'm about to find out by doing it myself!

In this opening episode, I share why I'm launching this podcast now, where my podcasting journey actually started and why audio-only is the strategy I'm testing out as a podcast manager and coach for women in business.

In this episode:

• The central question this entire podcast is built around
• My full podcasting story: from A Cup of Positivitea to The Woman Up Podcast (and the burnout in between!)
• Why I'm using this show as a live case study for podcast launch and podcast growth
• The 92% audio-only stat that completely changed how I think about podcast strategy
• Why podcast video is an upgrade, not a starting requirement
• The mindset shift female entrepreneurs need around podcasting as a marketing funnel (not a hobby)

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕

Welcome to Podcasting for Female Entrepreneurs, an audio-only podcast strategy show for women in business.

Can you launch, grow and monetise an audio-only podcast in 2026, while everyone else insists you need video? That's exactly what I'm putting to the test!

Martha is a podcast manager and coach for female entrepreneurs, helping women in business use their podcast as a funnel for their business, not just another piece of content. She challenges the assumption that podcasting requires video to work and shares the stat that changed her mind: when given the choice to watch or listen, 92% of people still choose to listen only.

She also opens up about her own podcasting journey: launching her first show in 2020 with no strategy, burning out, hiring a studio she couldn't justify, never monetising, and how that experience shaped the audio-first, strategy focused approach she takes today.

Podcasting for Female Entrepreneurs is a show built in public. Every podcast launch tip, growth strategy and monetisation tactic Martha teaches her clients, she's putting to the test in real time. She is reporting back on what's working, what she's tweaking and the decisions she's making along the way.

If you're a female entrepreneur or woman in business thinking about launching a podcast, or you've already launched and want to scale with strategy, this is your show.

The first full episode drops Tuesday 2nd June, with new episodes every Tuesday after that.

Hit that follow button now so you don't miss any episode drops… or just to support a podcaster doing something different!