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In episode fifty-nine of Podcasts Suck, Sebastian Rusk explores the critical concept of building trust in podcasting and how it can drive sales. He also shares insights on the importance of certainty in the buying process, emphasizing that potential buyers need to trust you before they make a purchase. 

Tune in for insights on how to establish a strong foundation of trust that encourages engagement and sales in the world of podcasting.

TIMESTAMPS

[00:01:14] Certainty drives podcast sales.

[00:08:16] Podcasting as a certainty vehicle.

[00:08:37] Who do you get to become?

QUOTES

• "The faster you can get them to trust you, the faster you're going to get them to buy from you."
• "Trust is built through repetition, being consistent, consistently showing up in people's minds so that they feel like they know you."
• "Podcasting lets people hear your voice every single week and consistently you're in their ears, solving their problems, showing up consistently. And when you do that, you win. Podcast builds certainty in people's minds. When people are certain, they trust you."

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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