In the age of niche digital media, entire series can be built from a university's subject area expertise. But are we missing a trick when it comes to winning attention?

Joining Kyle today is Robb Conlon, Founder of Westport Studios, a company making a name for itself in the higher education podcasting space.

Robb has produced around 2000 podcast episodes, across 30 shows with 10 of them being in higher ed.

We're all about to be taken to school.

Let's get on with the show.