Want to grow your podcast and discover new audiences? well audiograms are one way to do just that.

In this episode Suzi explains why audiograms are a great way to promote your podcast.

Here's your 3 easy steps:

1.  Don't be afraid to reveal all. Hook audiences in with a juicy clip and they'll feel compelled to find out more.  You don't need to keep the good stuff just for the episode. 

2. Your accompanying picture should explain the who, what, why etc. When someone sees it they need to be able to identify you and your podcast - make it easy for them if they are discovering you for the first time.  

3. Make sure your audio is good quality; edited and still makes sense. Don’t make selecting your audio an afterthought. We want this to be highly shareable content we can put on social media and share with your guests.

Resources:

Software you can use to create audiograms https://www.headliner.app/

And https://wavve.co/

More info https://www.content10x.com/audiograms-podcast-wavve-headliner/

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Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com

So the thing that many creators really struggle with; choosing a great name for your podcast.

In this episode, Julie-Anna's looking at how to pick something that will attract your audience and not leave them bewildered 

 Here's choosing a name in 3 easy steps:

Resources:

For further reading, have a look at this blog from Castos:

https://castos.com/podcast-name/

And in case you’re really stuck, here’s Riverside’s name generator:

https://riverside.fm/podcast-name-generator

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

Want to create artwork for your podcast that's going to cut through the noise and attract the right listeners?

In this episode, Julie-Anna talks about podcast artwork.

Here are your 3 easy steps: 

1. Make it bold, eye-catching and ensure the text is easy to read when it’s shrunk down to a thumbnail image, which is how it will appear on a mobile phone.

2. Keep it simple. Don’t clutter it up with too many images, branding and text. This will also make it easier to create.

3. Make sure your artwork is a square image. Have a look at Apple Podcast’s homepage for some inspiration.

Resources:

Your podcast should comply with Apple Podcasts’ artwork requirements: https://podcasters.apple.com/support/896-artwork-requirements

Here’s a blog from Buzzsprout on creating podcast artwork: https://www.buzzsprout.com/blog/10-tips-create-awesome-podcast-artwork

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

Struggling to really pin down your podcast idea and make it of value to your audience? 

In this episode Suzi shares some starting points to coming up with a great podcast idea. Get your pen and paper ready. 

Here are your 3 easy steps:

1. What do you share in your business or role all the time, what can you talk about in depth whether it be hobbies or work related. What's your area of expertise?

2. Ask yourself what you can repurpose? whether it be blog posts, social media even Tik Tok tips - what can you share on a podcast that helps your audience?

3. Questions – what are you asked about all the time, are there FAQs that you can expand on and use as a basis for your podcast idea?

Resources

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

 www.storypublishing.co.uk  and www.decibelpodcasts.com

Welcome to ‘Podcasting in 3 easy steps’ with Julie-Anna Needham and Suzi Dale. We’ve spent years as radio and audio producers, creating award-winning podcasts. 

Now we want to share what we’ve learned with you: to help you get your podcast off the ground and out to your audience.

In each short episode we’ll share three easy steps you can take to create and market an awesome podcast.

We’ll aim to take the mystery out of the process. If you’re someone who’s been put off by the tech or the skills involved…then this show is for you. 

We’re passionate about podcasting. It’s a powerful way to connect with your clients, build a community, and it helps boost your confidence

We’ll cover everything from finding a great idea…to the kit you need to get started. We’ll explain how to do all it on a budget ….and be honest about when you might some back up.

We’ll help you write simple scripts and develop a manageable schedule. We’ll share what we’ve learned about marketing your podcast and finding your audience.

We’ll also share the mistakes we’ve made and how you can avoid them.

We’ve worked in radio, journalism and podcasting for more years than we care to remember and are experts in sharing stories.

So if you’re ready to start your own podcast, subscribe to Podcasting in 3 easy steps, so you won’t miss a thing.

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts 

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com 

Our latest course 'Start a podcast: 3 weeks to launch' starts w/c October 3rd find out more here: https://www.decibelpodcasts.com/offers/wsMjFBw5/checkout?coupon_code=3WKS2L_EARLY