Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters

Today, we're investigating strategies to skyrocket your podcast's discoverability and visibility. We'll uncover the power of email marketing, craft irresistible lead magnets, and share the value of SEO. Learn techniques to boost your search engine rankings, expand your audience reach, and make a more lasting impact.

Episode Highlights:

[3:01] Feedback from the Empowered Podcasting Community

[8:37] Icebreaker: What's one thing that one project you would love to work on in the future, something in the future that maybe you have plans to do, but you haven't started yet?

[14:37] Audience Participation and Travel Podcast Idea

[19:27] Discussion on SEO

[45:51] Direct Mail Marketing

[56:26] Nurturing Your Audience Through Email

Links & Resources:

The Podcasting Morning Chat:

podpage.com/pmc

Live Minvo Procast with Marc Ronick & Jason Cercone: 

www.linkedin.com/events/thrivinginthevideoageofpodcasti7237848278288015361/

How to Shine As a Podcast Guest and Make a Great Impression:

relentless-author-6101.ck.page/f087984aa4?

Answer the Public:

https://answerthepublic.com/

Substack:

www.substack.com 

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 rought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

In today’s episode, we start by confessing some of our most embarrassing podcast practices we haven’t admitted—until now. Next, we explore some critical elements for building a thriving podcast. Should you focus more on sound quality, equipment, or editing? And when it comes to the content, is it best to focus on serving your niche, compelling storytelling, or your episode structure?

Our community weighs in, sharing insights and personal experiences that will help you figure out where to place your focus for better podcast episodes...

Episode Highlights: 

[5:39] Icebreaker question: What's one thing you'd never admit about your podcasting process until now?

[11:25] Audience Interaction: Handling Listener Feedback and Incorporating Suggestions

[17:31] Technical Elements: Sound Quality vs. Editing vs. Recording Equipment

[38:04] Content Creation: Storytelling, Episode Structure, and Niche Focus

[48:06] Creating a Story that Resonates with Your Audience

[53:16] Advanced Storytelling Techniques and Audience Engagement

Links & Resources:

The Podcasting Morning Chat:

podpage.com/pmc/

Audacity: 

https://www.audacityteam.org/

Adobe Audition:

www.adobe.com/products/audition.html

Canva:

www.canva.com

Mr. Beast Editing Tutorials with Hillier Smith:

www.youtube.com/c/HillierSmith

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

 Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Ever had an episode that just didn’t hit the mark? Today we discuss how to navigate low-energy recordings—do you salvage them or hit re-record? We also share the content projects we’re most excited about, plus some quick tips on editing with an iPad while on the go. To wrap things up, we celebrate wins from our community and reflect on our proudest moments in content creation.

Episode Highlights:

[2:13] Icebreaker: What's a piece of content you are extra excited to release?

[5:18] Mental Health and Podcast Projects

[7:39] More Exciting Content Creation Projects

[9:02] Entrepreneurial Roundtable

[13:08] Spiritual Mama Project

[17:38] Mailbag Question: Handling Bad Recordings

[28:34] Batching and Editing

[43;29] Options for editing with an Ipad

[47:09] Mobile Editing vs. External Monitor

[50:17] Celebrating Wins

Links & Resources: 

The Podcasting Morning Chat:

podpage.com/pmc/

Shamelessly Authentic Productions: 

https://www.shamelesslyauthenticproductions.com

Pediatric Meltdown: 

https://pediatricmeltdown.com/

XReal AR Glasses:

www.xreal.com/

Ferrite Recording Studio: 

apps.apple.com/us/app/ferrite-recording-studio/id1018780185

Riverside: 

www.riverside.fm/?via=0676da

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Today, we’re continuing with more podcasting news stories. If you haven’t heard the scoop on the Rode Creator Awards, jump back to episode 147 for all the details. Also, Canva users’ jaws drop as a 300% price increase is announced, leaving many wondering if it’s time to seek out new budget-friendly design tools—or if they’re too invested in Canva to leave. We also wish Adam Curry, the Godfather of Podcasting, a happy birthday. And be sure to listen to the end of the episode because one of our community members reminds us of a powerful SEO tool that could improve your show’s titles and descriptions beyond the abilities of AI.

Episode Highlights:

[3:20] Røde Creator Awards 

[5:41] Discussion on Award Shows and Industry Legitimacy

[16:50] Happy Birthday to Adam Curry 

[22:49] Canva's Price Hike and Alternatives

[37:39] Spotify Algorithm and Metadata Optimization

[40:03] SEO Strategies for Podcasts and YouTube

[53:06] Community Engagement

Links & Resources: 

The Podcasting Morning Chat:

podpage.com/pmc

Rode Creator Of The Year Awards:

creatorawards.rode.com

PodNews:

www.podnews.net

Adam Curry, The “Godfather of Podcasting”:

www.en.wikipedia.org/wiki/Adam_Curry

The Audio Production Awards: 

https://audiouk.org.uk/the-audio-production-awards-are-back-for-2024

Headliner: 

www.headliner.app

Canva Increases Price by 300%:

www.theverge.com/2024/9/3/24234698/canva-price-increase-300-percent-ai-features

Ausha’s Guide For Understanding Spotify’s Algorithm

www.ausha.co/blog/understanding-spotify-algorithm

Vid IQ:

vidiq.com

Adobe Express:

www.adobe.com/express

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

It's midweek news day! This episode covers the latest podcasting news, including Buzzsprout's "45 Top Podcasting Quotes from Podcasters." We discuss strategies for expanding your audience and highlight insights from our community on network produced and indie podcasts. Additionally, we share details about Røde's Creator Awards and upcoming events like PodFest and upcoming virtual summits.

Episode Highlights:

[3:35] Icebreaker question: Have you ever felt a personal connection to a podcast or a host, and what made that stand out for you?

[12:46] Personal Connections to Podcasts

[17:11] Discussion on Independent Podcasters

[27:43] Strategies for Attracting Listeners

[40:01] Rode Microphones Creator of the Year Awards

[50:46] Upcoming Events and Community Engagement

Links & Resources:

The Podcasting Morning Chat:

podpage.com/pmc/

PodNews:

www.podnews.net

BuzzSprout’s Top 45 Quotes on Podcasting:

www.buzzsprout.com/blog/45-quotes-on-podcasting

Røde Creator of the Year Awards: 

https://creatorawards.rode.com

Pod Xperience Event: 

www.eventbrite.com/e/podcasting-youtube-creators-community-making-the-leap-to-tv-appearances-tickets-998509417547

Podfest Podtour Events:

https://podfestexpo.com/podtour/

Podcasting Business School:

www.podcastingbusiness.school/

Ask The Podcast Coach: 

www.askthepodcastcoach.com/

Happiness Happens:

www.simonacostantini.com/happinesshappenspodcast

S-Town:

https://stownpodcast.org/

Pat Flynn:

www.PatFlynn.com

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Ever thought about using your podcasting skills to become a public speaker? In this episode, podcast producer and PMC co-host, Simona Costantini shows you how. Simona explains how to structure your speech, adapt your style, and keep audiences interested. She also shares tips on promoting yourself as a speaker and using your talks to land more speaking gigs. Discover how to make your voice your most valuable asset and start your journey from podcast host to in-demand speaker.

Episode Highlights:

[2:31] Icebreaker Question: If you had the chance to give a TED talk, what would your topic be, and why?

[8:26] Simona Costantini's Introduction and Community Building

[13:11] Simona's Public Speaking Journey

[25:34] Audience Engagement and Personal Stories

[42:35] Promotion and Finding Speaking Opportunities

[48:35] Preparation and Practice Routine

[50:01] Non-Cash Considerations and Freebies

[54:01] Social Proof and Networking

[59:43] Encouragement from the community

Links & Resources: 

The Podcasting Morning Chat:

podpage.com/pmc/

Podcamp Toronto: 

PodcampToronto.com 

Simona Costantini: 

www.simonacostantini.com/

Simona's business: Volt Productions: 

www.voltproductions.co/

Happiness Happens with Simona Costantini: 

www.simonacostantini.com/happinesshappenspodcast

Courageous Walker:

CourageousWalker.com  

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

 Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

In this episode, we take on a fun challenge: If your podcast were a TV show or movie, what would you rename it without using the original title? We explore how this exercise can uncover new insights about your podcast’s core identity and discuss which guest interviews have the potential to spark the imagination and become their films or series. Plus, we share and celebrate the wins of the week, offering motivation to keep pushing forward.

Episode Highlights: 

[6:46] Icebreaker Question: What Would Be the Title of a Movie or TV Show Based on Your Podcast?

[1:39]  "Shark Tank" Podcast Pitch Idea 

[5:42] Audience Engagement 

[43:24] Sharing Our Movie/TV Show Ideas

[44:24] Wins From the Community

[53:32] Rapid Fire Wins From Co-hosts

Links & Resources: 

The Podcasting Morning Chat:podpage.com/pmc/

Nick Nahlbach's The Ai Briefing: 

https://nextgenpodcaster.com/the-ai-briefing-podcast/

The Trend Report With Sid Meadows: 

www.sidmeadows.com/podcast

Historical Drama With The Boston Sisters:

https://www.michonbostongroup.com/bostonsisters

Billy Thorpe’s Eastern Current Saltwater Inshore Fishing Podcast:

Eastern Current Saltwater Inshore Fishing PodcastApplehttps://podcasts.apple.com › podcast › eastern-current-s…

Late Bloomer Living with Yvonne Marchese:

www.latebloomerliving.com/about

Coffee Social Podcast with Mimi Langley & Jonathan Howard: 

https://www.youtube.com/channel/UCe04erTp6vD4zM6aC_BCM3g

The Marc & Lowell Show:

www.podpage.com/mandlshow

Sunshine State Showcase with Ashley Feller: 

www.Sunshinestateshwcase.com

Taylor Swift’s Impact on Million Dollar Podcast Deal: 

https://www.instagram.com/reel/C_QfpzGpSD_/?igsh=MXg2NGc1MHF5aGUzbg==

Marc Ronick’s Viral Video Breakdown: 

youtu.be/JJVgmokvWOc

Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.

 Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

 Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

What role does episode numbering play in your podcast strategy? We address this question first, and then we'll turn our attention to some major headlines. YouTube has recently implemented a significant algorithm update aimed at providing more visibility for small creators—could this be your moment to shine? We're also celebrating the 10th anniversary of Serial, a podcast that put podcasting on the map, and we'll explore why its latest season might not resonate with listeners. Additionally, we'll cover the latest updates from Buzzsprout and Libsyn's global stats and introduce Ausha's new tool, designed to help you improve your podcast's search rankings.

Episode Highlights: 

[2:33] Icebreaker: Is it important or necessary to number your episodes? And why or why not?

[4:53] Reasons for numbering episodes

[7:00] Challenges with using episode numbers

[10:21] Impact of episode numbers on SEO

[18:57] Update on podcast download stats

[28:46] YouTube algorithm favors smaller channels

[35:17] Effectiveness of short-form content on YouTube

[41:44] Importance of consumer attention spans

[44:49] Return of features in Overcast player

[45:31] Podcast Search Optimization (PSO) feature by Ausha

Links & Resources: 

The Podcasting Morning Chat:

podpage.com/pmc/

Podnews:

Podnews.net

Marc's Blog on Podcast Global Stats:

podpage.com/pmc/blog/understanding-global-stats

NextGen Podcaster: 

www.youtube.com/@nextgenpodcaster

Substantial Changes to Youtube Algorithm: 

https://www.youtube.com/watch?v=s5l0g740yZw&t=19s

Why YouTube is Dominating Apple Podcasts:

https://www.youtube.com/shorts/W11Vg7nSmWE

Sounds Profitable: 

soundsprofitable.com/research/the-podcast-landscape-2024/

Listen to all Podcast Movement Sessions: 

https://pm24.supportingcast.fm/?utm_source=podnews.net&utm_medium=email&utm_campaign=pm24-virtual-coming-soon-2024-08-27

Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.

 Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

 Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

It’s midweek news day, and we’re bringing you the latest podcasting headlines! We kick things off with the podcast that finally outpaced Joe Rogan on Spotify—what does this shakeup mean for content creators? Then, we break down new download statistics from Buzzsprout and Libsyn to evaluate your podcast’s performance. We also share ideas for Instagram’s new carousel feature to keep your audience engaged. We share a friendly debate about whether Taylor Swift played a role in Travis Kelce and his brother Jason’s podcast, New Heights, securing a massive deal. Did Taylor’s spotlight on Travis help propel New Heights to new heights, or was the show’s success purely organic?

Episode Highlights:

[4:22] Exploring the improv world: Overcoming anxiety, rediscovering playfulness, and encouraging others to unlock creativity and authenticity through improv.

[9:31] Encouragement and Support from co-hosts.

[12:23] Discussion on Personal Goals and Career Aspirations

[17:37] News and Statistics

[32:34] Android's Market Share and Podcasting Deals

[40:08] Travis and Jason Kelce sign a $100 million deal for their podcast.

[41:07] Did Taylor Swift’s connection push the Kelce brothers’ podcast to a $100 mill deal?

[48:18] Instagram Carousel Expansion and Strategic Use

[54:29] Engagement and Community Building

Links & Resources: 

The Podcasting Morning Chat:

podpage.com/pmc/

Pod Xperience Event: 

www.eventbrite.com/e/podcasting-youtube-creators-community-making-the-leap-to-tv-appearances-tickets-998509417547

The Podcasting Afternoon Chat on Chatter! Join us August 28th at 12:00 EST 

chattersocial.io/room/undefined

Podnews:

Podnews.net

Instagram Expands to 20 slides for carousels: 

www.socialmediatoday.com/news/instagram-expands-carousels-to-20-frames/723792/

Taylor Swift:

www.taylorswift.com

New Heights:

www.youtube.com/@newheightshow

Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.

 Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

 Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Is YouTube the golden ticket for podcast growth, or just another overhyped platform? Despite widespread claims of YouTube's podcast potential, retention rates tell a different story. In this eye-opening episode, we cut through the hype to examine the real impact of YouTube on podcast growth. We examine  data, weigh the pros and cons, and provide actionable insights to help you determine if YouTube deserves a place in your podcast strategy.

Episode Highlights: 

[4:00] Icebreaker:What's your go-to snack or drink while you are editing?

[7:52] Co-Hosts' Preferences and Habits

[16:14] Discussion on YouTube and Podcasting

[21:43] Statistics and Insights on YouTube

[41:52] Strategies for Using YouTube and Spotify

[54:26] Final Thoughts and Next Steps

Links & Resources: 

The Podcasting Morning Chat:

podpage.com/pmc/

Creating video episodes when you’re not hosted on Spotify:

support.spotify.com/us/podcasters/article/video-episodes-for-podcasts-not-hosted-with-spotify/?fbclid=IwZXh0bgNhZW0CMTEAAR2R9G9KNJ9KNNEj-6OuTnkEAyv1S0YAiwEFyVAvnMGeG1O8WyhzTWANZrE_aem_AulvrDSYTD5pq6bmMTpTEQ

Guidelines for uploading video podcasts to Apple Podcasts: 

podcasters.apple.com/support/3684-video-podcasts

Aerial America: 

www.youtube.com/playlist?list=PL--IcfCujHzkjX6LIlJak-ICrBADDWGGp

Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

 Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

 Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]