In today's episode, we're diving deep into the world of press releases in podcasting. Press releases may be overlooked, but they can be a super helpful tool for promoting your podcast. We'll discuss how a well-crafted press release can grab the attention of the media and attract new listeners. Plus, we'll explore how press coverage can boost your search engine optimization and attract sponsors or advertisers.

Join us as we discuss when to issue press releases, how to write a press release that catches journalists' attention, and tips for distributing your press release effectively. And don't forget, we'll also share how AI-based tools like ChatGPT can assist in creating professional press releases. Let's unlock the power of podcast press releases together!

• 00:01:18 - Podcasting Press Releases Primer ()
• 00:02:58 - When to Write Podcast Press Releases ()
• 00:05:33 - How To Write and Structure Press Releases ()
• 00:08:14 - Press Releases and SEO Considerations ()
• 00:10:56 - Press Release Distribution Platforms ()

https://podcastingresourcesguide.com/press-releases-podcast-promotion

We're here today to complete our three-part series exploring the Digital Presence Spectrum, a roadmap to building, running, and scaling your podcasting platform. We've talked about attracting an audience and building authority, and now it's time to address the final stage: scaling your platform. In this episode, we're exploring strategies to scale your podcasting platform.

Key topics covered:

• The power of consistency. Sticking to a regular schedule builds loyalty and anticipation.
• Diversifying formats beyond audio, like transcripts, audiograms, videos, infographics. Making content accessible and shareable.
• Collaborating with influencers. Being a guest on other shows expands reach.
• Leveraging social media through engagement, not just broadcasting.
• Optimizing for SEO. Allowing listeners to actively find episodes through search.
• Building community. Offering membership benefits and personalized email sequences.
• Using analytics to guide strategy. Monitoring performance to make improvements.
• Knowing when to outsource tasks. Maintaining quality and sanity as you scale.

Links and Resources:

https://podcastingresourcesguide.com/scaling-your-podcast-platform

In today's episode, we'll continue with part 2 of our series about "The Digital Presence Spectrum" — which consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform; So today , we'll focus the importance of owning your platform to prevent loss of audience and income; and ways to avoid digital sharecropping, a concept we'll explore in a minute.

• 00:00:42 - Digital Presence Spectrum Recap ()
• 00:02:30 - Digital Sharecropping on Platforms you don't own. ()
• 00:06:51 - How to Avoid Digital Sharecropping ()
• 00:08:48 - Building a Platform ()
• 00:12:26 - Migrating Content From 3rd Party Platforms ()
• 00:15:12 - Links and Resources ()

https://podcastingresourcesguide.com/building-your-platform

In today's episode, we'll introduce the Digital Presence Spectrum roadmap. We have been busy developing this concept and decided to share our thoughts on it with you. The genesis of this idea began when we, the team at Polymash, encountered a somewhat peculiar pattern. We realized a great deal of our clients and followers often find themselves grappling with digital strategy.

The objective here is to bring into focus where one should invest time to create a meaningful digital presence. In this introductory episode, we'll dig into the three key stages of the digital presence spectrum.

• 00:00:28 - Introducing the "Digital Presence Spectrum" ()
• 00:01:44 - A Roadmap for Digital Strategy in Podcasting ()
• 00:04:08 - Common Stories and Issues We Encounter ()
• 00:07:32 - Stage 1: Building and Audience With Great Content ()
• 00:11:38 - Using Medium For Early Audience Growth ()
• 00:15:09 - Using Substack For Monetization ()
• 00:18:04 - Resources and Links ()

https://podcastingresourcesguide.com/digital-presence-spectrum

Today, we're delving into the love child of sound and vision: Audiograms. You're passionate about your podcast, pouring your heart into each episode. But when it comes time to share your content with the world – or even just that hilarious zinger from your last guest – are you fully using the tools available?

From Instagram to 'X' (you may remember it better as Twitter), every platform offers a unique way to reach your audience. We will be debunking the myths around audiograms, discussing tactics to maximize their potential, exploring platforms like ClipGen, and wrapping it all up with some tips you won't want to miss. So, let's hit play and dive deep into the world of audiograms.

• (00:58): The Limitations of Audiograms: Engaging Existing Audiences vs. Gaining New Listeners
• (03:46): Exploring Enhanced Features and Innovations in Audiogram Platforms
• (06:00): Audiogram Usage and Publishing Platforms
• (09:46): Introducing ClipGen: Podcast Audio into Social Media Clips

https://podcastingresourcesguide.com/audiogram-effectiveness

We pull back the curtain on the undervalued art of selecting the perfect podcast domain name. Delve into the profound impact of SEO research and smart domain selection on podcast discovery and growth, especially crucial for new podcasters. We'll walk you through cautionary tales and success stories, shedding light on the path to make your mark in the crowded podcast scene.

Tune in and get the inside scoop on creating a strong, SEO-boosted online presence for your podcast. In this episode, we cover:

• (00:00): Intro
• (00:27): The Importance of SEO Research in Choosing a Podcast Name: Unlocking the Power of Search and Discoverability
• (02:18): "The Importance of Choosing the Right Domain: A Cautionary Tale for Podcasters"
• (04:15): "Podcasting SEO Success: The Power of Choosing the Right Domain"
• (06:21): "Finding the Perfect SEO-Friendly Podcast Name: Tools and Tips"
• (08:40): Outro

Resources and Links: https://podcastingresourcesguide.com/seo-domain-strategy

In today's episode, we want to shine a spotlight on something really exciting happening over at "Sounds Profitable" - The Podcast Industry Glossary. This little gem is a collaborative effort between Bryan Barletta, the genius behind the "Sounds Profitable" Newsletter and website, and a group of awesome partners. So, what's the mission of this glossary? Well, its main purpose is to demystify all the technical jargon in the podcasting world.

00:00:00 - The Podcast Glossary By Sounds Profitable ()

00:01:31 - Unraveling the Confusion: Navigating Podcasting Terminology and Definitions ()

00:04:42 - Categories in the Podcast Industry Glossary ()

00:07:58 - Summary and Links ()

In our last episode, we really delved into the ethical use of AI-based Synthetic Speech apps for podcasters. It was an interesting discussion, and it made me realize that we should take a closer look at one platform that truly caught our attention here at Polymash. This platform is called Wondercraft AI, a platform that offers hyper-realistic AI voices for podcast production, script drafting, music selection, and various use cases.

• 00:00:07 - Wondercraft AI Synthetic Voice Podcasting Tool ()
• 00:01:13 - Wondercraft AI: Use Cases in Podcasting and Beyond ()
• 00:05:34 - Wondercraft AI: Features and How Tos ()
• 00:08:28 - Pricing and Our Take on Wondercraft AI ()
• 00:10:48 - Links and Resources ()

https://podcastingresourcesguide.com/wondercraft-ai-synthetic-voice

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This episode is a little different, insofar that it is not a straight up tool review. We've recently been discussing the use of Artificial Intelligence (AI) Synthetic Voices in podcasting. I realize this can be a contentious issue. So, we've brainstormed three categories for the ethical use of AI Synthetic Voices, ranging from "no-brainer usage" to "questionable applications." We've come up with over a dozen ideas we'd like to share with you.

• 00:01:06 - Exploring the Benefits of Synthetic Voices ()
• 00:04:04 - Exploring the Boundaries: Bordering on the Ethical? ()
• 00:07:48 - Straying Into The Grey Areas of Voice Cloning ()
• 00:10:57 - Links and Resources ()

https://podcastingresourcesguide.com/ai-voice-cloning

In today's episode, we'll cover the concept and benefits of "In House Promos" and how they can engage listeners of older episodes. We'll also cover how in-house promos can be delivered using dynamic audio insertion, and introduce one AI-powered tool called "SpotOn" by Futuri Media that creates tailored audio ads with licensed music.

• 00:00:00 - Links and Resources
• 00:00:45 - In-House Promos: Elevating Your Podcast's Reach and Engagement
• 00:04:24 - Examples of How In-House Promos Can Help Your Show
• 00:06:17 - Dynamic Audio Insertion for In House Podcast Ads
• 00:09:05 - SpotOn and DIY Solutions: AI-powered Tools For Audio Ads
• 00:11:37 - Links and Resources ()

For Resources and our ChatGPT Prompt Engineering: https://podcastingresourcesguide.com/audio-ads-in-house