In the last episode with Jason Falls, we discussed why and how we should reframe the way we think about influencer marketing. In today’s episode, we’ll dive deeper into principles from Jason’s book Winfluence. Specifically, we’ll look at purposes, principles, and applications of influencer marketing.

4 Purposes of Influence

As we discussed in the last episode, influencer marketing can be a great way to increase brand awareness, build credibility, and ultimately, increase our sales. However, the purpose of influence typically comes down to these four reasons:   

Read more at: https://monetizationnation.com/blog/how-to-use-influencer-marketing/

Jason Falls is an author, speaker, and podcast host. He is the senior influence strategist for Cornett, a full-service advertising agency, where he leads digital strategy and hosts two marketing podcasts, Digging Deeper and Winfluence. Over his career, his projects have been recognized with several national and regional awards such as a 2020 Shorty Award for his influencer marketing work. 

Read more at: https://monetizationnation.com/blog/how-to-reframe-influencer-marketing/

When I was a kid, we only had four TV stations. When we wanted to watch something on television, because there were only those four stations, we didn't have a lot of choices. In fact, I remember when the fifth TV station came out. It was such a big deal because we had a fifth show to choose from when we wanted to watch TV.

Read more at: https://monetizationnation.com/blog/why-passion-marketing/

Welcome back to another episode with Erik Qualman. In the last episode, we discussed Erik’s book Socialnomics, Erik’s journey and lessons he learned in his career, and leveraging voice to text. In today’s episode, we’re going to discuss another one of Erik’s books, The Focus Project, and how we can better focus on the most important things.

There is so much going on in the world; it pulls our attention this way and that, and we often have trouble focusing on the things that are important because we are constantly bombarded with notifications.

Read more at: https://monetizationnation.com/blog/how-to-improve-our-focus/ 

Erik Qualman is a five-time best-selling author and keynote speaker who has performed in over 55 countries and reached 50 million people. He is the host of the popular Super U Podcast, and his work has been used by the National Guard to NBC Universal to NASA. 

In today’s episode, we’re going to discuss Erik’s book Socialnomics, Erik’s journey and lessons he learned in his career, and leveraging voice to text.

Read more at: https://monetizationnation.com/blog/what-is-socialnomics/

This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. In today’s episode, we’re going to discuss prayer and how we can harness the power of prayer in our lives and in our businesses.

About 24 years ago, I was a college student without a lot of money, and I was starting my first business. One week our cash flow was really bad. 

Read more at: https://monetizationnation.com/blog/how-to-harness-the-power-of-prayer/

Steve Woodruff is a consultant, author, and speaker. He is the president of Impactiviti/Clarity Fuel, where he is known as the King of Clarity and offers life sciences training, consulting, and workshops. In a world full of noise and distraction, Steve helps businesses craft a clear message so they can be heard, remembered, and referred.

In today’s episode, we'll discuss the principles in Steve’s book Clarity Wins and how we can create a clear brand message that will help us stand out against our competitors.

Read more at: https://monetizationnation.com/blog/how-to-create-a-clear-brand-message/ 

Eric Twiggs is a certified life and business coach, award-winning speaker, and author. He is the founding partner and president of The What Now Movement, where his mission is to build high-performing entrepreneurs, authors, and career professionals. 

 He is also the author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination, a book which has been recognized as a Global Top Ten Finalist for the 2020 Author Elite Awards in the category of Best Self Help Book. Eric is also the host of a weekly inspirational podcast, The 30 Minute Hour.
In today’s episode, we’re going to discuss Eric’s journey and many principles to help us overcome procrastination.

Read more at: https://monetizationnation.com/blog/how-to-stop-procrastinating/

Andrew Davis is a keynote speaker and a bestselling author of BRANDSCAPING: Unleashing the Power of Partnerships and TOWN Inc: Grow Your Business, Save Your Town, Leave Your Legacy. Before building and selling a thriving digital marketing agency, he produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's also crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. 

In today’s episode, we’ll discuss public speaking, Andrew’s career, and brandscaping.

Read more at: https://monetizationnation.com/blog/how-to-write-a-good-speech-with-new-ideas/

David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of nine books, including Networking in the 21st Century and Hyper-Connected Selling. David helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. 

In today’s episode, David shares with us why networking is so important and how to do it effectively. 

Read more at: https://monetizationnation.com/blog/how-to-network-in-the-21st-century/