Welcome back to another episode with Scott Abel. In the last episode, we discussed three key aspects of creating great content, including why we need to plan and organize our content.

In today’s episode, we’ll continue the discussion of content marketing by discussing content operations, or how we can manage and protect our content. We’ll go over one strategy for content creation and monetization, and we’ll touch on internal and external credibility marketing.

Read more at: https://monetizationnation.com/blog/what-is-content-operations-and-why-is-it-important/

Scott Abel is known as the “Content Wrangler.” He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it. He co-authored Intelligent Content: A Primer and The Language of Content Strategy. He's also the creator of the Content Strategy Series of books from XML Press. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. 

In today’s episode, we’ll discuss why we need to plan and organize our content so that computers can understand it and we can access our content whenever we need it.

Read more at https://monetizationnation.com/blog/how-to-create-good-content/

In the last episode with Ryo Chiba, we discussed how to increase organic traffic by creating a product that markets itself. In today’s episode, we’re going to discuss three shifts impacting content marketing and how we can leverage them to grow our business: artificial intelligence, user-generated content, and credibility marketing. We will also go over one tip on how to organize a content team. 

Impact of Artificial Intelligence 

How is artificial intelligence influencing marketing? 

“Marketers are just starting to implement and discover tools around more advanced text generation systems,” Ryo said. “Really what it's going to result in is a commodification of basic content. It's really going to drive the price of creating rudimentary content down to zero, and it's going to put more emphasis for marketers on being able to create content that stands out from the rest of the pack.”

Read more at https://monetizationnation.com/blog/how-to-use-content-marketing-to-grow-your-business/

Ryo Chiba is an entrepreneur who started the multimillion dollar SaaS company, TINT, in college using SEO and content marketing. He bootstrapped it with his two co-founders to 40 full-time employees, with $5 million in annual recurring revenue. After successfully selling the company in 2018, he is now working on his new business, Topic, to help others achieve similar marketing success for their businesses.

In today’s episode, we’re going to discuss how to increase organic traffic to create a product that markets itself.  

Read more at https://monetizationnation.com/blog/how-to-increase-organic-traffic/

This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we're going to talk about patriotism through entrepreneurship.

Publix in the Great Depression

During the Great Depression, there was a 22-year-old man named George Jenkins. Jenkins was the manager of a Florida Piggly Wiggly, but he quit his job and started his own grocery store chain next door. The store not only survived, but it has grown to be a 1000-store chain today that is known as Publix. President Ronald Reagan said, “Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.” That's a little bit of an exaggeration, but America's 31 million small businesses generate nearly half of all US economic activity. The nominal GDP (gross domestic product) of American small businesses comes out to roughly $6 trillion—more than the entire GDP of Japan, the world’s third largest economy (Source: Independent.org). 

Read more at: https://monetizationnation.com/blog/patriotism-through-entrepreneurship/

Welcome back to another episode with Troy Howard. In today’s episode, we’re going to discuss seven strategies for leveraging customer reviews to build our credibility and promote our business.

7 Strategies for Leveraging Reviews

Are we truly leveraging our customer reviews to their fullest potential? Customer reviews are a great way for us to spread the word about our business and build our credibility. When other people discuss how great we are, people are much more likely to believe it than when we do it ourselves.

Here are seven strategies that businesses should be utilizing today to improve their market and to grow their business by putting social proof in all of their marketing.

Video marketing is a major tectonic shift transforming the business world today. People love video; they’re constantly watching TV, movies, YouTube videos, TikToks, and more. It is the preferred form of content for many people. In fact, 68% of consumers would rather watch videos to learn about new products or services compared to consuming other content, and 82% of consumers would rather watch live video than read social media posts (Source: WordStream).

In today’s episode, we’ll discuss four great benefits of video marketing and reviewing that Troy Howard has seen in his career. We’ll also discuss challenges and opportunities, recurring revenue, and picking the right business partner.

Troy Howard is one of the founders of SoTellUs, which I believe is the best review platform technology for businesses and I recommend it to all of my clients. Troy started his own marketing agency that has more than 3,800 clients in 27 countries. 

Continue reading at - https://monetizationnation.com/blog/4-benefits-of-video-marketing/

In the last episode with Viveka Von Rosen, we discussed how we can make our LinkedIn profiles stand out and ways we can build credibility through LinkedIn. In today’s episode, we’re going to discuss how to create a LinkedIn business page. 

How to Create a LinkedIn Page

Here are five key aspects of our LinkedIn profile we should use:

1. Banner Image
2. Headline
3. Profile Photo
4. About Section
5. Content, Experience, and Featured Sections

According to Hootsuite, LinkedIn is the most trusted social network in the United States with 722 million members. While LinkedIn was primarily used to connect potential employees with employers in the past, it is now a platform for publishing and sharing content as well. Not only can we use LinkedIn as a way to present our credentials to employers, we can also use it to show our credentials to our customers while building brand awareness, growing customer relationships, and generating leads. 

Viveka Von Rosen is the co-founder and chief visibility officer of Vengreso, the largest provider of modern digital sales transformation solutions. She is known internationally as the “LinkedIn Expert” and has trained more than 10,000 business professionals on using this popular social platform. She's also authored the best selling books LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn.

In the last episode with Kristin Swanson, we discussed how we can overcome resistance to achieve our “someday when…” projects and goals. In today’s episode, we’re going to discuss how we can achieve our soul-led goals. 

Soul-Led Goals

Soul-led goals are what Kristin calls our greatest dreams. They are the goals that resonate deeply with our souls. They are the projects we desire to accomplish in our lifetime. 

We can ask ourselves, “What do I want? How do I want people to remember me? What difference do I want to make in whose life and what do I want my legacy to be?” The answers to those questions are clues to what our soul-led goals are.