Podcasting Simplified

There are tons of different ways to promote a podcast.

Some are fairly easy and don’t require a lot of effort, while some might take a bit more time.

I’ve tried to include a variety of different podcast marketing tactics so that you can pick and choose what makes sense for you.

I recommend choosing one or two simple podcast promotion methods (the first 2 are great starting points if you don’t already do them) and then coming back to add methods to your marketing mix.

✉️Free "How To Start A Podcast" Email Course

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Private podcasts are a great way to share company-wide messages with your organization or give access to a special feed for memberships (an advertising-free feed for example)

Top Private Podcast Hosting Options:

• Transistor
• Podbean
• Patreon

Other Private Podcast Options:

• uStudio
• Storyboard

Other links mentioned:

• Start A Podcast Guide
• WSJ Article on private podcasts (paywall)

🗒️Create A Private Podcast blog post

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Podcasting Deals Page

How To Start A WordPress Blog (with details on Bluehost)

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Software:

• Buzzsprout
• Auphonic
• GarageBand / Logic Pro

Equipment:

• Started w/ a Blue Yeti (but don't recommend)
• If starting today: ATR2100 or Samson Q2U (USB & XLR)
  • I have a separate article specifically for dynamic mics if you want to check it out

Start using USB if you're solo.

Then you can upgrade the audio quality simply by adding an audio interface and using the XLR connection.

A further upgrade is to add a Cloudlifter CL-1 or Cloudlifter Z

What I Use Now:

• Rode Procaster Microphone
• Cloudlifter Z
• Rodecaster Pro / Rode AI-1 Mixer / Interface
• Audio Technica ATH-M50X headphones
• Heil PL2T Boom Arm
• Electronic Standing Desk
• 27" 5K iMac (bought RAM aftermarket and saved $400)
• Second Monitor: Asus 1080p for < $150

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Web Hosting: Kinsta (see our review of Kinsta)

Email Marketing: ConvertKit

(see more of the best email marketing services)

WordPress / Website:

• Genesis Themes (WordPress Themes)
• OptinMonster (Email Opt-ins)
• Pretty Links (Short Links)
• Smart Podcast Player (switched to Buzzsprout's player)
• OneSignal (Push Notifications)
• Algolia Search (Site Search Plugin)
• ShortPixel (Image Compression)
• Social Warfare (Social Sharing Plugin)
• TablePress (Table Creation Plugin)
• GeniusLink (Amazon Localization)

See our post for the best WordPress plugins

Others:

• Gusto (Payroll)
• Quickbooks Online (Accounting)
• Asana (Project Management)
• Buffer (Social Scheduling)
• Canva (Image Creation)
• Google Docs
• GSuite

Analytics & Research

• Ahrefs
• Google Search Console
• Google Analytics
• Hotjar

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In case you didn't know, video is one of the best ways to get seen on social media...

A couple reasons are that:

• The algorithms prioritize it
• Video catches the eye and gets you to stop scrolling
• You can connect and share more in a small amount of space

But you don't want to share your entire podcast episode on social media - people are in a different mindset.

What you want to do is create a teaser that gets people interested enough to check out your show (and hopefully subscribe).

If you signed up with Buzzsprout, they have an awesome little tool to do just that!

Just click into one of your episodes - and on the right side there will be a button that says 'Create A Video Soundbite'.

Then you'll see an easy-to-use screen like this:

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You want to grow your podcast audience and get your listeners to engage with you, right?

One of my favorite ways is to include a listener Q&A segment in your show. You could also make it a listener comment segment or a segment where you read reviews.

Sounds simple, but this tactic can be powerful. I'll explain:

1. Ask people to tag or @ you on social when they ask questions (friends and followers will be able to find you and learn more)
2. People like to hear their names spoken online - so once you mention someone, they will be much more likely to share that episode
3. Their friends likely have similar interests and will want to check out the show
4. Other listers will want to have their question said aloud (and get an answer of course)
5. Repeat

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I put "launch" in quotes because this step is really all about submitting your podcast to iTunes (Apple Podcasts).

That means that when Apple accepts it, your show will be live and officially launched, even if no one knows about it.

As a bonus, we'll talk about growing your show in a couple days.

It's possible you already figured this step out by clicking the iTunes & Directories tab in your Buzzsprout dashboard, but if you haven't yet, it's easy!

You will need to create an Apple ID if you don't have one already.

List of Podcast Directories

Was this course helpful? I'd love to hear your thoughts!

And if know anyone else who would benefit from this, could you do me a favor and share it with them?

They can sign up right on the home page of Podcast Insights.
Here's the link: https://www.podcastinsights.com/

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You will need to upload your episodes to a podcast hosting platform.

This is also the place where you will enter your podcast details and cover art we talked about a few days ago.

Action Step: Sign up for Buzzsprout, enter your podcast settings, and upload your first episode.

Use that link above for a free $20 Amazon gift card! :)

Alternative option: Transistor

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Start by downloading Audacity (it's free and works with Mac or Windows).

Then I recommend following this excellent Audacity tutorial.

Other Links Mentioned:

Ecamm Call Recorder For Skype

Software To Record Remotely

Resonate Recordings

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